Richard Tiffin's Presentation Deck: Imagine truly sustainable food solutions inspired by UK businesses and farmers.

1. A New
Food System
Richard Tiffin
Chief Scientific Officer
We have
problems Imagine
How
I need
answers

2. Food system
challenges
Predictable
systems
Legacy
infrastructure
The Food System is
Unfathomably Complex

3. Challenges

4. Facing a Crisis

5. Predictable Systems

6. Disconnected
Ecosystems
A
Connected
Data
Ecosystem
Disconnected
Data
Imagine - A Better
Connected Food System

7. Disconnected Ecosystems
Soil
Crop/Livestock
Non-farmed
land
Human

8. Disconnected Data
Crop/Livestock
Customer Government Ag Suppliers
Farmer Science Space

9. A Connected
Data Ecosystem
Crop/Livestock
Customer
Suppliers
Farmer
Government
Science
Space
Human
Soil
Crop/Livestock
Un-Farmed

10. I am a
fresh
produce
buyer
I am a
retailer
I am a
government
analyst
I am a
data
scientist
Compelling
Questions

11. I am fresh
produce buyer
I want to know the weather conditions in my
suppliers’ lettuce fields, so that I can decide
whether there will be any shortages and
source alternatives

12. I am a
data
scientist
I want to know how to make use
of Agrimetrics data to answer
questions that my business is
asking of me.

13. I am a
government
analyst
I want to know your best estimate of what is
growing in all of the fields in the country now.
I also want to know how confident you are
in your estimate.
And next month, I want to come back and find
out if you have revised you estimate.

14. I am a retailer
I am responsible
for our dairy
farm group.
I would like to better
understand pasture
conditions so that I can
support farmers as they
move to more extensive
systems.

15. Changing
the view
on data
New
views
on data
Field
Facts
Field
Trends
Field
Forecasts

16. Fields are a building
block for the data
you need

17. • LTA temperatures
• Soil Texture
• Soil Chemistry
• LTA Rainfall
• Priority Habitats
• Altitude
• LTA Growing Degree Days
• Weather outliers
• Water Catchment Data
• LTA Frost
• LTA Solar Radiation
• Local Population Density
Field Facts

18. Last three years
• Temperature
• Rainfall
• Days of Air Frost
• Cropping
• Growing Degree Days
• Solar Radiation
• Weather Outliers
Field Trends

19. Last 2 weeks
• Temperature
• Humidity
• Wind Rainfall
• Solar Radiation
Next 10+ days
• Temperature
• Rainfall
Field Forecasts

20. Thank youRichard Tiffin CSO