Video marketing is one of the most powerful ways of telling your brand story or presenting your products. It amplifies your brand recognition and visibility across all digital channels, helping you capture your customer’s attention within a more attractive and engaging form.

2. Sales is not a purpose it’s only an effect of your action.
Step 1: Set the purpose

3. Think ahead:
Should video increase your website traffic,
builds awareness or boost conversion?
What story should the video tell?
What feelings should it generate?
How can video correspond with your brand?

4. Repurpose your content – give it a new form
and surprise the audience.
Step 2: Content repurposing

5. Analyse all video content you created
so far - what went well and what didn’t:
Did it grab your customer’s attention?
Was it relevant? Did it add value? How?
Which channels did you use to promote it?

6. Build a strong relationship with your audience
by being relevant.
Step 3: Understand your
audience

7. Knowing your audience is key:
Who are they?
What do they like?
What is relevant to them?
What do they need?

8. The more appropriate your channel, the better results you get.
Step 4: Choose the right
disribution channel

9. Identify channel popularity,
capabilities, and user profile:
• YouTube
• Facebook
• Other social media
• Company website and landing pages

10. On YouTube you can:
• build your own video content as a brand
• use influencers and their community
• use paid ads: Pre-roll (“skip the video” ads)

11. YouTube best brand channel
example:
brand channel: GoPro
most popular video: 42,025,444 views

12. YouTube best influencers
example:
influencers: Swedish video gamer PewDiePie:
46,060,890 YouTube subscribers, partnered
with Disney’s Maker Studios

13. YouTube best pre-roll ads
example:
pre-roll ads: Geico
24,527,945 views

14. On Facebook you can:
• create tailored content and target more
precisely the right audience: 1.65 billion
monthly active users
• use video aids to boost a post.
• use different ways to share your video
content: Video Feed, 360 Videos,
Live Video etc.

15. Facebook video marketing best
example:
Ice Bucket Challenge
440 million people saw the videos
$220 million was raised from the challenge

16. When choosing other social media,
be aware of their characteristics:
Twitter - 30 seconds max, hig quality video
1080p, vlogs and “how to” videos are the
most popular
Periscope - live streaming video from the
mobile device, connect to Twitter, broadcast
expires after 24 hours

17. When choosing other social media,
be aware of their characteristics:
Vine from Twitter - 6 seconds max, you need to
have a paid subscription if you want to post more
then 5OOMB per week or upload more then 1 HD
video weekly
Instagram from Facebook - 15 seconds max,
images are still very engaging
Snapchat - 15 seconds max, mostly for funny
videos and images

18. Twitter best examples :
#ThereWillBeHaters – Adidas football
a campaign that actively encourages “hate”
– a film that strengthen brand message
45 million views, 616 thousand hashtag uses

19. Snapchat best examples:
Sphero - Star Wars influencer campaign
video posts by influencer Shaun McBride have
10 million views a day

20. Using video on your company
website and landing pages you can:
• engage visitors and provide them with
an impression of your business
• tell your brand story
• build trust
• increase conversions

21. Company website best examples:
Dollar Shave Club
storytelling video, uses first 15 seconds to get to
the main message
Premedia Solutions
employees as brand ambassadors,
strong storyline

22. Mesure all your action and track your marketing ROI
Step 5: Analyse

23. Collect, organize your data and get to
know your audience:
Which channel was the most effective and why?
Is your video campaign well targeted?
Are viewers continuing to engage with your brand?

24. THANK YOU
Our business is to build yours
Get in touch with us
http://premedia.solutions