1. Alex Glazer
Trisha Bakeman
Stephen
Shaddock
James Gattuso
Lucca Repossi

2. METHODS OF TRANSPORTATION
School Veterans
Friend
Shuttle Taxi
Green Wellesley
Zip Car
Line Carriage
Personal Local Taxi Airport
Vehicle Service Shuttle

3. ABOUT MATCHCAB
 Currently transportation
is expensive and
inconvenient
 “I do not like being on
someone else’s
schedule”
 “I am not brought to
my desired destination”
 “It takes too long and
there are no better
alternatives”

4. VALUE PROPOSITION
Providing affordable and
effective transportation to
college students who
attend school in the
suburbs and need
transportation into the city.

5. WHY NO-GO?
 Too many costs (licenses, drivers, insurance, salary, leasing
cars, maintenance, software development, etc.)
 Net Loss: costs were higher than revenues
 Is our market not the right fit?

6. HOW TO RESHAPE MATCHCAB?
 Expand into new
markets
 Phone Application
 Cut Costs
 These are all viable
options but cutting
costs will be the
most effective
method

7. NEW APPROACH
Not having a “cab” service, rather a software service which connects
customers with taxi service
 Cut Costs
 No cars
 No drivers
 No insurance
 No licenses
 No paying for gas

8. IDEA OF BUSINESS
 MatchCab would team up with local taxi companies to help
arrange rides which would provide the customer with a
student rate, potentially even cheaper based on ride capacity
 Purely internet based company (software development)
 Lack of direct competitors
 Revenues
 Taxi contracts with MatchCab, yearly renewal fee required
 14% service charge back to MatchCab on each taxi ride organized
 Advertisements on website

9. OLD BUSINESS MODEL
Revenues
 Charge per use x # of users
Costs
 # of vehicle x price per vehicle
 Price per gallon of gas x # of gallons used
 Software cost x # of engineers required to develop x salary
 # of repairs x price of fixing
 (Price per marketing medium x # of advertisements)/
marketing medium
 Salary of drivers x # of drivers
 # of cars x price of insurance
 # of drivers x price of insurance

10. NEW BUSINESS MODEL
Revenues
 # of ad on website x cost of advertisement
 Amount of each taxi contract x # of contracts
 # of taxi rides x cost of taxi x 7% (commission)
 Cost of taxi = rate x distance
 Rate = # of people in the car x discount rate
Costs
 Software cost x # of engineers required to develop x salary
 # of repairs x price of fixing
 (Price per marketing medium x # of advertisements)/
marketing medium

11. MARKET AND CUSTOMER RESEARCH
 Interview various taxi companies in the Boston Area to see if
they would be willing to do business with MatchCab software
 Use prior customer interviews to guide further research
 Conduct more interviews based on new business plan

12. GO OR NO GO?
 Initial software costs
 Taxi company willingness to work with us
 Reliability of taxi company
 Number of customers willing to use the service
 Software protection – patent?
 Much more revenue coming in then costs going out!