Applications have the ability to go viral - and Facebook is all about viral: But did you ever stop to think how much apps can help increase the effectiveness of your Facebook Ad?..

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How Apps can Help your Facebook Ad
Applications have the ability to go viral - and Facebook is all about viral: But did
you ever stop to think how much apps can help increase the effectiveness of your
Facebook Ad?
The beauty of Facebook apps - they're interactive: Something your fans can click
on, and get a tiny reward in the form of a result. It can be as minimal as the "Like
This" link you click on ads, allowing you to express your preference... or
something that provides a more tangible reward. For example, clicking on a flower
to "send" it to a friend.
And now that Facebook's development platform allows anyone who's interested to
concoct their own app, it's something you may wish to consider as a strategy to
enhance your Facebook page - or ad!
In case you're breaking out in hives at the word "app", let me ask you a question:
Have you ever created a widget? If you're nodding in relief, and saying, "Oh yes.
I've created lots of widgets!" you should have no problem. That's basically what
Facebook apps are; or at least, how they operate.
App Examples
If you're brand new to apps and are just curious what they look like... think of all
those little links on your Facebook pages:
- Poke
- Like
- Facebook Wall
And, of course, all those annoying messages your Facebook friends send you:
"Give Jane a Virtual Slap". So you click, and the first thing you see is the
message: "Allow Access? Allowing Slap Your Friends will let it pull your profile
information, photos, your friends' info, and other content that it requires to work".
You then either click "Allow", or the "Leave Application" link. If you click
"Allow", you've added the App to your Facebook account... as well as allowing it
to access all your information.
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Apps that Catch On Quickly
If you want your app to catch on quickly, there are certain attributes you need to
make sure it contains. It's not nuclear physics - just logical common sense:
- Migrating users to your website by inserting a link
- Incorporating an element of interaction
- Utilizing current events (e.g. an app that allows you to vote or input on some
element of upcoming "green" events)
Including competition against the computer, or against your user's "friends"
- Creating an unbearably cute app with appealing graphics that hugs, sprinkles
fairy dust, gives jewel to or otherwise lavishes attention on your lonely Facebook
friends
This latter tactic can be especially successful in increasing your app's popularity
because when the element of competition is added, you can virtually count on
users promoting the app for you by begging friends to "vote" or click - or whatever
way you've set up for them to use it.
Making Money with Apps
Yes. You can. But if you are using one to augment your Facebook ad, making
money should be a side-effect, rather than your main tunnel-vision focus.
How Do You Actually Make a Facebook App?
If you are familiar with PHP and MySQL, or other coding languages, you can
easily create one from the Facebook Developer page, which walks you through the
process. If not, you might want to consider visiting a site such as guru.com, and
hire a coder to create one for you (search, using the parameter "Facebook
applications").
Whether you regard apps as the most annoying curse of the 21st century or the
most exciting thing since "The Pirates of the Caribbean", it's a subject you
shouldn't ignore - particularly if you are considering marketing with Facebook
Ads.
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3. Computer Engineering & Statistics Agency
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