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Why Serious Games
Are Good For
Business
Agile Turkey Summit 2013, Istanbul
Jonathan Clark
Jonathan Clark & Partners B.V.
WHY
GAMES?
Games help us
solve problems
through play
Serious games are
designed to solve
“serious” problems
Advergames
Edutainment
Newsgames
Simulations
Exergaming
Why do you
need games for
innovation?
Know

Don’t
Know You
Don’t
Know

Don’t Know

INNOVATION LIVES HERE
We tend to:
Employ the same kind of people

Who mostly do the same kind of work
Have the same customers in the same markets
Ask them the same questions
Ask the questions in the same ways
Talk to different people
Talk to the same people in
a different way
Talk to different people
18th Century

20th Century
1996
Talk to different people
Talk to the same people in
a different way
Talk to the same people in
a different way
Written
Verbal
Re-expression
Visual
Non-verbal
Engaging
What are the
hidden needs of
my customers?
How are
customers
changing?
How are we
perceived relative to
competitors?

What do customers
want in the next
release?
What kind of products
could we add to our
product mix?

Where should we be
making improvements?

What features should be
in the next release?
Countdown
Collaboration
Reward
Epic Meaning
“our highest priority
is to satisfy the
customer”
Thank You!
jonathanmtclark@gmail.com
http://innovationgames.com

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Jonathan Clark | Agile Turkey Summit 2013