http://bit.ly/cognitive-ux Basically the takeaway here is to not make the user think any more than they have to which distracts them from their overarching task. Preventing cognitive overload is actually quite simple. Keep your design simple. Remove redundancies – combine pages or menu items Get rid of everything that’s not essential Minimize the number of steps users must take or the amount of effort they must expend If you have too much content, you must learn how to organize it. Chunking – breaking text and multimedia content into smaller chunks to help users process, understand, and remember it better. Keep a consistent format throughout the website. Stick to ONE ACTION COLOR on your website design and digital branding - and these are your best options by far.

1. Red
#FF0000
Orange
#FFA500
Yellow
#FFFF00
The hottest and most
dynamic color. Activating,
stimulating, passionate
and powerful.
Not as overwhelming as
Red. Balanced, vibrant,
energetic, friendly and
inviting.
Brightest and most
energizing of the warm
colors. Happy, warm,
stimulating and expansive.
Green
#00FF00
Blue
#0000FF
Purple
#800080
Green inspires positivity
and represents stability.
Calming, balancing and
rejuvenating.
Blue characterises calm and
spirituality. Dependability,
trustworthiness and
security.
Purple stands for nobility,
abundance, and dignity.
But can also stand for
creativity and imagination.
Psychology of Color
Psychology of Color