The Ultimate Niche Market Research Blueprint for 2018
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http://bit.ly/niches-report So… you’ve got a product or service and you’re ready to use all the cool Unfunnel stuff to build out your marketing funnel and create your follow up email sequences. The only challenge is, you’re not sure about exactly how to get started. You know you need a Lead Magnet, that little irresistible freebie that people will want badly enough to trade you their email addresses for it. You also know that having a little low-cost something that can turn prospects into customers (we call that a “Tripwire”) will give you a 5 to 23 times bump in your conversions. Last, but not least, you know that you need something else to sell them after they buy your core product (we calls this a “Revenue Maximizer”). Okay, great. But, how do find out what you should use for each of these parts of your marketing funnel? Also, how do you know where your target audience is already hanging out and buying stuff (that is, how do you know the best place to advertise your stuff?) Well, just a few years ago those were really tough questions to answer, but fortunately, with the emergence of “Big Data” and all sorts of cool, and legal, spy tools, you no longer have to guess at the answers. In fact, we’re going to show you just exactly how to find out all of the following: 1- Who are your biggest competitors? 2- Who is your target market and where are they currently hanging out and buying? 3- What kind of ads, ad copy and creative is working best to sell things to that market? 4- What a) lead magnets, b) tripwires, c) core offers, d) revenue maximizers and e) return paths are working the best. Together, we call items 4(a)-(e) the “5 Things.” Where can you source any physical products you may need for any of the Five Things. When you’re done, you will have answers to the five questions presented above, as well as a whole lot better understanding of your audience and market. Best of all, every answer you discover will be based on actual data and purchasing behavior, so you won’t be guessing at all. You’ll be finding out the answers to these questions based on real money spent by your competitors to run real ads that the customers you want actually clicked on and made purchases from... http://bit.ly/niches-report http://bit.ly/revenue-launchpad
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The Ultimate Niche Market Research Blueprint for 2018
- 1. ORGANIC SEARCH COMPETITORS WORKSHEET Keyword or Keyword Phrase: ____________________________________________________ Competitor Name Competitor URL 1. ______________________________ _________________________________________ 2. ______________________________ _________________________________________ 3. ______________________________ _________________________________________ 4. ______________________________ _________________________________________ 5. ______________________________ _________________________________________ 6. ______________________________ _________________________________________ 7. ______________________________ _________________________________________ 8. ______________________________ _________________________________________ 9. ______________________________ _________________________________________ 10.______________________________ _________________________________________
- 2. PAID SEARCH COMPETITORS WORKSHEET Keyword or Keyword Phrase: ____________________________________________________ Competitor Name Competitor URL 1. ______________________________ _________________________________________ 2. ______________________________ _________________________________________ 3. ______________________________ _________________________________________ 4. ______________________________ _________________________________________ 5. ______________________________ _________________________________________ 6. ______________________________ _________________________________________ 7. ______________________________ _________________________________________ 8. ______________________________ _________________________________________ 9. ______________________________ _________________________________________ 10.______________________________ _________________________________________
- 3. SEMRUSH COMPETITOR WORKSHEET Competitor Seed URL: ____________________________________________________ Competitor Name Competitor URL 1. ______________________________ _________________________________________ 2. ______________________________ _________________________________________ 3. ______________________________ _________________________________________ 4. ______________________________ _________________________________________ 5. ______________________________ _________________________________________ 6. ______________________________ _________________________________________ 7. ______________________________ _________________________________________ 8. ______________________________ _________________________________________ 9. ______________________________ _________________________________________ 10.______________________________ _________________________________________
- 4. Audience Demographics Intelligence Worksheet URL Analyzed: ________________________________________________________________ Gender Skews Toward: Age Skews Toward: Children Skew Toward: Income Skews Toward: Education Skews Toward:
- 5. Ethnicity Skews Toward: Politics Skews Toward: Audience Interests Insights (Top Interests Among All Competitors): 1. ________________________________________________________________________ 2. ________________________________________________________________________ 3. ________________________________________________________________________ 4. ________________________________________________________________________ 5. ________________________________________________________________________ 6. ________________________________________________________________________ 7. ________________________________________________________________________
- 6. 8. ________________________________________________________________________ 9. ________________________________________________________________________ 10.________________________________________________________________________ Audience Interests Site Preference Insights (Top Interests Among All Competitors): 1. ________________________________________________________________________ 2. ________________________________________________________________________ 3. ________________________________________________________________________ 4. ________________________________________________________________________ 5. ________________________________________________________________________ 6. ________________________________________________________________________ 7. ________________________________________________________________________ 8. ________________________________________________________________________
- 8. Inbound/Outbound Traffic Intelligence Worksheet URL Analyzed: ________________________________________________________________ Lead Magnet Ideas: Tripwire Ideas: Core Offer Ideas: Profit Maximizer Ideas: Return Path Ideas:
- 9. Google AdWords Keyword Planner Worksheet Lead Magnet Ideas: Tripwire Ideas: Core Offer Ideas: Profit Maximizer Ideas: Copy Fear/Benefit Ideas: JV/Affiliate Ideas:
- 10. Ebay Product & Pricing Research Worksheet Lead Magnet Ideas: Tripwire Ideas: Core Offer Ideas: Profit Maximizer Ideas: Copy Fear/Benefit Ideas: JV/Affiliate Ideas:
- 11. ClickBank Product & Pricing Research Worksheet Lead Magnet Ideas: Tripwire Ideas: Core Offer Ideas: Profit Maximizer Ideas: Copy Fear/Benefit Ideas:
- 13. Best-‐Selling Book Worksheet Lead Magnet Ideas: Tripwire Ideas: Core Offer Ideas: Profit Maximizer Ideas: Copy Fear/Benefit Ideas:
- 15. Infomercial & Commercial Research Worksheet Lead Magnet Ideas: Tripwire Ideas: Core Offer Ideas: Profit Maximizer Ideas: Copy Fear/Benefit Ideas:
- 17. Advertising Intelligence Worksheet Top Competitors: 1. ________________________________________________________________________ 2. ________________________________________________________________________ 3. ________________________________________________________________________ 4. ________________________________________________________________________ 5. ________________________________________________________________________ 6. ________________________________________________________________________ 7. ________________________________________________________________________ 8. ________________________________________________________________________ 9. ________________________________________________________________________ 10.________________________________________________________________________ Top Performing Paid Keywords: 1. ________________________________________________________________________ 2. ________________________________________________________________________ 3. ________________________________________________________________________ 4. ________________________________________________________________________ 5. ________________________________________________________________________ 6. ________________________________________________________________________
- 18. 7. ________________________________________________________________________ 8. ________________________________________________________________________ 9. ________________________________________________________________________ 10.________________________________________________________________________ Top Performing Ad Copy Notes: 1. ________________________________________________________________________ 2. ________________________________________________________________________ 3. ________________________________________________________________________ 4. ________________________________________________________________________ 5. ________________________________________________________________________ 6. ________________________________________________________________________ 7. ________________________________________________________________________ 8. ________________________________________________________________________ 9. ________________________________________________________________________ 10.________________________________________________________________________ Top Performing Landing Page Notes (And URLs): 1. ________________________________________________________________________ 2. ________________________________________________________________________
- 19. 3. ________________________________________________________________________ 4. ________________________________________________________________________ 5. ________________________________________________________________________ 6. ________________________________________________________________________ 7. ________________________________________________________________________ 8. ________________________________________________________________________ 9. ________________________________________________________________________ 10.________________________________________________________________________ Top Performing Placements: 1. ________________________________________________________________________ 2. ________________________________________________________________________ 3. ________________________________________________________________________ 4. ________________________________________________________________________ 5. ________________________________________________________________________ 6. ________________________________________________________________________ 7. ________________________________________________________________________ 8. ________________________________________________________________________ 9. ________________________________________________________________________
- 21. BuzzSumo Research Ideas Worksheet Lead Magnet Ideas: Tripwire Ideas: Core Offer Ideas: Profit Maximizer Ideas: Copy Fear/Benefit Ideas: JV/Affiliate Ideas:
- 22. Alibaba Product Worksheet Lead Magnet Ideas: Tripwire Ideas: Core Offer Ideas: Profit Maximizer Ideas: Copy Fear/Benefit Ideas: JV/Affiliate Ideas:
- 23. Final Funnel Architecture Worksheet Lead Magnet: Tripwire: Core Offer: Profit Maximizer: Copy Fear/Benefit Ideas: JV/Affiliate Ideas: