http://bit.ly/business-model-prototypes IMPORTANT NOTE: This article is not a comprehensive list. Your new business idea might fit comfortably into one of these buckets. It might not. This is all for the exercise of making some decisions about starting your business online, getting some new clarity and finding who out there you can learn from (even if they’re in a totally different industry).

1. 10 Business Model Prototypes
NOTE: This is not a comprehensive list. Your new business idea might fit
comfortably into one of these buckets. It might not.
made with

2. IMPORTANT NOTE: This article is not a comprehensive list. Your new business idea
might fit comfortably into one of these buckets. It might not.
This is all for the exercise of making some decisions about starting your business
online, getting some new clarity and finding who out there you can learn from (even if
they’re in a totally different industry).
Questions To Ask Yourself
If you had a magic wand and could immediately have a successful online business,
which business model above would you choose? Removing all the obstacles, which
one feels like the best fit for you?
Who in the same business model or niche market could you observe to watch and
learn from? How would they plan your next business moves? Who are the people
in business you admire?
Let’s say in 10 years you’ve successfully combined 3 of these online business
models. Which ones do you want them to be?
I’ve added specific examples broken down for each so you can revisit the bits and
pieces.
But do give the whole list a go if you're looking to launch a product or business in
2017… there’s a lot to pickup from the 10,000 foot view.
10 Online Business Model
Prototypes To Benchmark

3. Access The FULL REPORT With 1569 High-Margin, Low
Competition Niches For 2017!
1. Teachers
A teacher researches specific topics, tactics, and strategies to help her customers solve
specific problems. Rather than delivering them through freelancing or traditional
books, the teacher uses digital products like eBooks, online courses, and membership
websites.
Examples of teachers include...
Marie Forleo
Nathan Barry
Andrew Warner
Joey Barker
Jordan Harbinger

4. 2. Thought Leaders
A thought leader focuses on spreading ideas and sharing new research through public
speaking and books. You can find her on the public speaking circuit or in a local
bookstore for a book tour.
Examples of thought leaders include...
Brian Solis
Jeremiah Owyang
Brene Brown
Jeff Bullas
Josh Kaufman
3. Entreproducers
The entreproducer can take many forms, including podcaster, newsletter curator or
food blogger. What ties them all together is their source of revenue from affiliate
marketing, advertising, donations and sponsorships. In other words, they make
money from their content.
Examples of entreproducers include...
Pat Flynn
John Lee Dumas
Yaro Starak
David Siteman Garland
The audience is the product for this online business model...

5. 4. Freelancers
A freelancer uses her skills to help others build their businesses. Common freelancing
skills include web design, web development, social media, photography, copywriting,
and business consulting. Sometimes freelancers will team up with other freelancers to
form an agency or firm.
Examples of freelancers include...
Paul Jarvis
Amy Porterfield
John Jantsch
5. Business Coaches
A business coach unlocks the potential of individuals. She uses the tools of listening,
questioning and guiding to help her clients reach their goals. This differs from the
freelancer in that she exclusively works with individual clients.
Examples of business coaches include
Jenny Blake
Natalie Sisson
Jerry Colonna
Susan Su
Peter Shallard

6. 6. Artists
The artist sells his paintings, photography, comics, apparel or sculptures directly to his
customers. These “products” don’t systematically teach things, but, rather, represent
creativity, beauty and/or emotional power.
Examples of artists include...
Hugh MacLeod
Austin Kleon
7. Makers
A maker is a craftswoman/man. She makes jewelry in her workshop. He makes
furniture in his wood shop. She creates monogrammed linens in her spare bedroom.
They use ecommerce platforms to sell their wares directly to customers. The maker
differs from the artist in that he makes functional products rather than art.
Examples of makers include:
Lamon Luther
StudioNeat
Andreea Ayers
8. Curators
A curator is much like the maker. However, rather than making and selling her own
goods, the curator buys and sells goods from other makers through storytelling and
eCommerce.
Examples of curators include...
Need Edition
Kaufmann Mercantile.

7. 9. Engineers
The engineer uses her technical skills to build tools for others. She focuses on solving
problems using modern technology.
Examples include...
Studiopress
Buffer
Wishlist Member
Leadpages
ConvertKit
Gumroad
10. Retailers
A retailer is an entrepreneur who has been around the block and sees an opportunity
to lead his industry into the digital age. He is a real estate agent, coffee shop owner, or
insurance broker who sees the power of the web to grow his business.
Examples of these are a little bit harder to find. Our clients' respective performance
racing engines and online lab testing services are two we often mention in our
Ecommerce marketing tips.

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