B. den Haak. How to make OKRs Lean Again

B. den Haak. How to make OKRs Lean Again
Making OKRs Lean Again Agile Lithuania 2021, December 14th By Bart den Haak Founder of Moving the Needle. Author of Lean OKRs.
Objective and Key Results (OKRs) •40+ year old goal-setting system •10X growth •Boomed since 2019 •Innovation and next level growth However…
“[...] there are just goals!” John Cutler. Product Evangelist & Coach - Amplitude
Why is it that organizations are failing to Move the Needle with OKRs today?
Today you are going to learn… PART 1 A story to illustrate the road to failing with OKRs PART 2 Five things to pay attention to ensure success PART 3 Why it’s time to Make OKRs lean again
PART 1: The Journey (The road to failing with OKRs…a short fable)
1. Employee engagement How bad can it be?
Survey eNPS = Detractors: 80%, Passives: 20%, Promotors = 0
2. Research phase (Getting overwhelmed by information from articles, peers and friends)
3. Select OKR software (Does it also integrate with Slack, Trello, Bamboo…?)
4. Certification (We are gaining momentum and wind on our tails!)
INTERN Engineering Manager Agile Coach
How is Petro doing so far? 10/10 PHI
$$$ The needle hasn’t moved a bit so far. Check-in moment #1 (A mini moment of truth…)
5. Converting everything to OKRs (Without articulating a clear strategy in the fist place)
KPIs Goals Desires Ideas OKRs
Marketing Q1 OKRs Engineering Q1 OKRs … Cascading OKRs Annual Company OKRs Team A OKRs Team B OKRs Team C OKRs
OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR
How is Pedro doing so far? 7/10 PHI
6. Individual goals (To make it worse...)
Marketing Q1 OKRs Engineering Q1 OKRs … Individual OKRs Annual Company OKRs Team A OKRs Team B OKRs Team C OKRs Individual OKR Individual OKRs
“Please fill in your individual OKRs before next Friday 17:00 EOD” Micro-managers at Business Finder Co.
OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR
7. Time to start managing those OKRs (The “whirlwind” and the “set and forget” phase)
Whirlwinds • Be aware. Focus is hard!
8. Conflicting priorities (Oh wait...you are also working on that?)
OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR OKR Unaligned team / individuals
9. Little progress (Three months later...crickets)
Metrics not moving… Poor check-ins… Little feedback… No top down alignment… No horizontal coordination... No learning from mistakes… Zero experimentation…
10. Annual performance review (The REAL moment of truth...)
“After all this investment, OKRs have proven to not work. Yesterday I had a meeting with one of our investors, and he talked about V2MOM ( Vision, Values, Methods, Obstacles, and Measures), let’s try that instead! I it’s definitely a better fit or us.” CEO at Business Finder Co.
Strategy Execution The fable in this story
Part 2: The Five pitfalls you want to avoid (And how you can overcome them...)
1. Understanding the Trigger (Choosing the right one….)
eNPS Alignment Focus Engagement Growth 10x Growth
LTV Churn Rate NPS CSAT Match Speed App store rating Rule of 40 CXi MRR EBIT Revenue Growth Onboar ding Speed Magic No. CAC CES MQL Business Strategy
Where to be bold? LTV Churn Rate NPS CSAT Match Speed App store rating Rule of 40 CXi MRR EBIT Revenue Growth Onboar ding Speed Magic No. CAC CES MQL
2. Preparation (Start with a really clear why)
Perfect OKRs Lack of baselines Not data driven Lack of skills Strategy Why Data Experiments
3. Culture (Learning to trust and empower teams)
Trust Accountability Check-ins Learning Transparency Mindset Buy-in top Trust Safety Coaching Flow of information Growth Mindset
4. Simplicity (Focus on the most important…ONLY)
Company: 5 Departmental: 7x5 Teams: 20x3 Individuals 3 x 150 1 Objective 3 Key Results Company & Team Only
5. System “Forget about goals, focus on systems instead” ~James Clear
Software Process Meetings Micro or project management Set & Forget Facilitation Mindset Lean OKRs
Part 3: Making OKRs Lean again
How to make OKR Lean Again? 1. Foundation 2. System 3. Mindset Mision, Vision, Strategy Measure, Metrics, Indicators Single OKR Writing Great OKRs Empowered Teams Behavior Change Setting Alignment Weekly Check-ins Kick-Off Review Retrospect Scientific Thinking Obstacles Experiment Dashboard Approaching OKRs Measuring Performance
How to make OKR Lean Again? 1. Foundation 2. System 3. Mindset Mision, Vision, Strategy Measure, Metrics, Indicators Single OKR Writing Great OKRs Empowered Teams Behavior Change Setting Alignment Weekly Check-ins Kick-Off Review Retrospect Scientific Thinking Obstacles Experiment Dashboard Approaching OKRs Measuring Performance
A lightweight system (for extraordinary results) Set Align Kick-Off Execute Review Start Strategy
Business Finder OKR Q1 Objective: Find new quality business matches faster KR 1: Increase # of profiles that exchange messages with a new contact within 24h or less KR 2: Increase average accuracy of business matches from 52 to 85% KR 3: Increase max time to find 10 new business contacts, matching the profile, from 120 to under 4 hours Because… • we want to have statisfied customers that talk about us positively • satisfied customers stay with us longer movingtheneedle.com
A lightweight system (for extraordinary results) Set Align Kick-Off Execute Review Start Strategy
KR1: Profile completion rate > 95%, Current: 75% KR2: Onboarding competion rate > 60% Current: 52% Objective: Boost business completion rate of SMB profiles The power of weekly check-ins Obstacles #1 . How can we find out why customers don’t complete their profile? #2. … Health Metrics Learning every week Throughput of critical APIs Customer are happy To Try Trying Review
Grasp the current condition Establish Next Target Condition The Challenge (OKRs) 1 2 3 4 Obstacles Experiments Threshold of knowlegde Scientific Thinking X Y
Do you want to innovate, boost your performance? Let’s connect movingtheneedle.com Check out the book Schedule a call today

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