在軟體開發流程敏捷起來的同時，使用經驗設計（UX Design）也瘦身有成，開始變得精實。這次的分享將會以Lean UX為主題，與大家一起探討從process, outcome, mindset面，如何讓UX更為精實。

1. ⼈人
MikeChou/StaffUIDesigner/HumanInterfaceEngineering

2. Mike Chou
Human Interface Engineering Team
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11. ⼈人

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13. “Lean UX is the practice of bringing the true nature of a
product to light faster, in a collaborative, cross-
functional way that reduces the emphasis on thorough
documentation while increasing the focus on building a
shared understanding of the actual product experience
being designed. ”
~ Jeff Gothelf

14. e A
a

15. Design Thinking
Agile Development
Lean Startup
⼈人

16. Design Thinking Process I ⼈人
UNDETSTAND OBSERVATION SYNTHESIS IDEATION PROTOTYPE TESTING

17. Design Thinking Process I ⼈人

18. Agile Development I ⼈人
在 在
在
pA
不 是在 不 r是

19. Lean Startup I ⼈人
LEARN
BUILD
MEASURE
THINK
MAKE
CHECK
Remove Waste Collaboration Validated Learning

20. ⼈人

21. ⼈人
ASSUMPTIONS
Feedback
MVP
OUTCOME

22. r
) )(&
)
U )
U P e

23. ⼈人
ASSUMPTIONS
DESIGN STUDIO
HYPOTHESES
MVP
FEEDBACK AND RESEARCH
UNDETSTAND
OBSERVATION
SYNTHESIS
IDEATION
PROTOTYPE
TESTING
DesignThinking

24. ASSUMPTIONS
Declaring assumptions
Analytics reports
Usability reports
Past fixes to issues
Business analysis
Competitive analyses
problems /
issues

25. Making problem statements
Problem
Statements
Template
[Our service/product] was designed to achieve [these goals].
We have observed that the product/service isn’t meeting [these
goals], which is causing [this adverse effect] to our business.
How might we improve [service/product] so that our customers
are more successful based on [these measurable criteria]?
a. goal of the product/service
b. the problem the business
stakeholder wants addressed
c. HMW
an explicit request for
improvement that doesn’t
dictate a specific solution
ASSUMPTIONS

26. Transforming assumption statements
to hypothesis statements
Template
We believe that
[doing this/building this feature/creating this experience]
for [these people/personas]
will achieve [this outcome].
We will know this is true when we see
[this market feedback, quantitative measure, or qualitative insight].
Hypothesis Statement
HYPOTHESES

27. Running a design studio
Individual idea generation (diverge)
DESIGNSTUDIO

28. Presentation and critique
Iterate and refine (emerge)
DESIGNSTUDIO

29. Presentation and critique
Team idea generation (converge)
Presentation and critique
DESIGNSTUDIO

30. Creating a Style Guide
DESIGNSTUDIO

31. Creating an MVP
b
b
MVP

32. Collaborative discovery
Continuous discovery
FEEDBACKANDRESEARCH

34. Assump&ons)
Hypotheses)
Assumption – Hypotheses – Design Studio – MVP – Validation
Problems)
Design)
Workshop)
1
2
3
MVP)
5
Valida&on)
6
JP)Support)provided)
quan&ta&ve)data)to)
show)what)are)the)
top)problems)from)
our)customers)
HIE)transformed)the)
problems)to)
assump&ons)
HIE,)JP)Support,)BA)
together)wrote)the)
hypotheses)based)on)
the)assump&ons)
HIE)facilitated)the)
workshop)to)
brainstorm)possible)
solu&ons.)
4
HIE)worked)on)the)
MVP)that)shows)the)
agreed)solu&ons)in)a)
story)format)
JP)Support)carried)out)
the)valida&on)with)the)
real)customers)

35. Lean UX Process
Assump&ons
Hypotheses
Design2Studio
MVP
Feedback/Research

36. Assump&ons
Problem:
Customers pay for Digital Living Service but only
0.5% contact rate, because they dislike long
waiting time. Digital Living Service was
designed to act as a techie
friend to our customers.
We have observed that our
customers hesitate to ask
us questions because they
don’t like wait for too long.
How might we improve
Digital Living Service so
that our customers will be
more willing to contact us?

37. Hypotheses
We believe that displaying the status of our service representative whether they
are available or busy and the current average waiting time for Patricia or Robert
will increase the contact rate. We will know this is true when we see 10% more of
our customer contacting us.

38. Design2Studio

39. Design2Studio

40. MVP

41. Feedback/Research

43. Thank You
Mike Chou
mike_chou@trend.com.tw