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4. Dan Maimone Jay Ashton
TRANSFORMING HOSPITALITY
EXPERIENCES: UNLEASHING THE
POWER OF CHATGPT IN THE INDUSTRY
Joseph Guszkowski

5. WHAT IS
CHATGPT?
SUBSCRIBE
QUESTION
#1

6. SUBSCRIBE
ANSWER
WHAT IS CHATGPT?
ChatGPT:
• ChatGPT is an AI language model developed by OpenAI.
• It is based on the GPT-3.5 architecture (Generative Pre-trained Transformer
3.5).
• ChatGPT understands and generates human-like text.
• It has been trained on a diverse range of internet text sources.
• ChatGPT can provide information, answer questions, engage in conversations,
and assist with tasks.
• It is designed for chat-based applications and virtual assistants.
• ChatGPT interacts through written text and can understand prompts and
instructions.
• It has a broad knowledge base and generates coherent and contextually
relevant responses.
ChatGPT stands for "Chat" and "GPT." "Chat" refers to the interactive and conversational
nature of the language model, emphasizing its ability to engage in chat-based interactions
with users. "GPT" stands for "Generative Pre-trained Transformer," which refers to the
underlying architecture and training methodology used to develop the model.
More Information:
General Information - www.openai.com/blog/chatgpt
From the Restaurant Perspective - www.restaurantbusinessonline.com/technology

7. WHAT IS THE RESTAURANT USE
CASE FOR CHATGPT/GENERATIVE AI
THAT MOST EXCITES YOU AND
WHY?
SUBSCRIBE
QUESTION
#2

8. SUBSCRIBE
ANSWER
WHAT IS THE RESTAURANT USE CASE FOR
CHATGPT/GENERATIVE AI THAT MOST
EXCITES YOU AND WHY?
• Transforming traditional consulting practices: ChatGPT has the potential to revolutionize
how we approach consulting in the restaurant industry.
• Leveraging training capabilities: ChatGPT can be trained to explore new ways of examining
businesses and gain valuable insights for enhancing restaurant operations.
• Streamlining and accelerating understanding: ChatGPT streamlines the process of
understanding restaurant performance, identifying areas for improvement, and optimizing
guest experiences.
• Efficient information harnessing: It opens up opportunities to efficiently harness information
and drive better outcomes within the realm of consulting practices.
• Accessibility and adaptability: ChatGPT offers easy and quick access to business information
via a browser window or phone, enabling employees to learn and adapt their learning styles.
• Unprecedented accessibility: Compared to previous systems, the accessibility and
adaptability of ChatGPT are unparalleled.
• Thrilling accessibility and adaptability: The fact that ChatGPT is now so accessible and
adaptive is truly exciting for businesses and their consulting practices.
• ChatGPT can be likened to a virtual assistant for restaurants: It can provide answers to
frequently asked questions and assist with various tasks. Imagine a bot trained on a wealth of
information, such as how to make specific menu items, handle equipment malfunctions, or
address common employee queries.
ChatGPT in Restaurants:

9. SUBSCRIBE
ANSWER
(...CONTINUED)
To train or teach ChatGPT means to provide it with a large dataset of text
examples and use a process called "unsupervised learning" to enable the model
to learn patterns, language structures, and context from the data. During the
training process, ChatGPT is exposed to numerous text inputs and corresponding
outputs to develop an understanding of how to generate coherent and
contextually relevant responses.
The training process involves optimizing the model's parameters to minimize the
difference between the generated responses and the desired outputs in the
training dataset. By iteratively adjusting these parameters and exposing the
model to vast amounts of text data, ChatGPT learns to generate human-like
responses based on the patterns and knowledge it has acquired from the training
data.
It's important to note that training ChatGPT requires substantial computational
resources and expertise in machine learning.
Training/Teaching ChatGPT:

10. HOW CAN AI-POWERED TOOLS LIKE
CHATGPT REVOLUTIONIZE THE
RECRUITMENT PROCESS FOR
RESTAURANTS, MAKING IT MORE
EFFICIENT AND EFFECTIVE IN
FINDING THE RIGHT TALENT?
SUBSCRIBE
QUESTION
#3

11. SUBSCRIBE
ANSWER
HOW CAN AI-POWERED TOOLS LIKE CHATGPT
REVOLUTIONIZE THE RECRUITMENT PROCESS
FOR RESTAURANTS, MAKING IT MORE
EFFICIENT AND EFFECTIVE IN FINDING THE
RIGHT TALENT?
• Exciting potential in diversity and hospitality: AI can help reduce bias in the
screening process, bringing accuracy and fairness to candidate selection.
• Streamlining recruitment process: AI models can screen candidates based on
factors like location and job history, saving time and automating rejection.
• Data-driven insights: With comprehensive data throughout the employee life
cycle, AI can identify trends in retention and enhance HR processes.
• Entry-level application: ChatGPT can be used to create job templates,
ensuring brand consistency and generating punchy descriptions for posting
on job boards.
• Customized benefits exploration: ChatGPT can assist in exploring available
benefits specific to territories or individual needs.
• Key observations: These points provide a high-level overview of the current
developments and applications of AI in various HR-related domains.
ChatGPT in Recruitment:

12. ALTHOUGH CHATGPT IS HIGHLY ADVANCED, IT
STILL EXHIBITS CERTAIN LIMITATIONS IN TERMS
OF ACCURACY AND RELIABILITY.
WHAT ARE THE KEY CHALLENGES THAT MUST
BE ADDRESSED TO ENSURE ITS DEPENDABILITY
AS A TOOL FOR RESTAURANTS?
ADDITIONALLY, HOW CAN ITS IMPLEMENTATION
BE OPTIMIZED TO OVERCOME THESE
CHALLENGES?
SUBSCRIBE
QUESTION
#4

13. SUBSCRIBE
ANSWER
What are the key challenges that must be addressed
to ensure its dependability as a tool for restaurants?
ADDITIONALLY, HOW CAN ITS IMPLEMENTATION BE
OPTIMIZED TO OVERCOME THESE CHALLENGES?
• Different AI Tools: Rapid influx of AI tools in the market leads to different personas using disparate tools,
resulting in varied outcomes.
• Information Ownership: A designated person in the business needs to take ownership of the AI space to ensure
consistency and avoid chaos.
• Strategy and Tool Selection: Step back and establish a plan for AI implementation and tool selection to avoid
haphazard adoption.
• Human Intervention: While some may believe that ChatGPT/AI can fully replace human interaction, it is crucial to
emphasize that human intervention and oversight are essential during the AI screening process. This ensures a
balance and enables the teaching of accurate and relevant information to the AI system.
• Framework Generation: ChatGPT can generate frameworks or suggestions, like menu item ideas, but
customization and taste testing are essential for brand alignment.
• Generalist Nature: ChatGPT serves as a generalist, providing a starting point and time-saving benefits but not
completely automating restaurant operations.
• Tailoring for Brand and Concept: Customization and adaptation are necessary to align AI-generated ideas with
the specific brand and concept.
• Limitations: ChatGPT cannot fully replace human decision-making and customization processes in running a
restaurant.
ChatGPT Challenges to Address:
ChatGPT Implementation Positives:
• Time Efficiency: AI tools like ChatGPT can save time by automating administrative tasks, allowing for more
personal and enjoyable activities.
• Writing Assistance: AI can assist in writing tasks, such as job descriptions or emails, improving professionalism
and efficiency.

14. IN WHAT WAYS DOES CHATGPT
ASSIST IN AUTOMATING COMMON HR
TASKS, SUCH AS LEAVE REQUESTS,
SHIFT SWAPS, AND TIME-OFF
MANAGEMENT?
HOW DOES THIS AUTOMATION HELP
STREAMLINE ADMINISTRATIVE
PROCESSES FOR BOTH EMPLOYEES
AND MANAGERS?
SUBSCRIBE
QUESTION
#5

15. SUBSCRIBE
ANSWER
IN WHAT WAYS DOES CHATGPT ASSIST IN
AUTOMATING COMMON HR TASKS, SUCH AS
LEAVE REQUESTS, SHIFT SWAPS, AND TIME-
OFF MANAGEMENT?
HOW DOES THIS AUTOMATION HELP
STREAMLINE ADMINISTRATIVE PROCESSES
FOR BOTH EMPLOYEES AND MANAGERS?
ChatGPT and Automating HR Process:
• Automation in workforce management:
• ChatGPT cannot fully automate certain aspects, like time-off requests.
• Users input their availability requests, but AI can assist with analysis.
• Low data rates can help identify productivity when employees are
absent.
2. Productivity and analysis:
• Productivity measures are often overlooked across the business.
• ChatGPT can provide insights on productivity and employee
performance.
• It can analyze absence trends and provide satisfaction models.
3. Incorporation into existing systems:
• ChatGPT can be integrated into scheduling and other processes.
• It acts as an assistant, reviewing and optimizing schedules.
• It maximizes employee performance based on their strengths and
timing.
4. AI-driven scheduling and optimization:
• AI models can quickly forecast and optimize deployments.
• They provide accurate scheduling, improving employee satisfaction.
• AI can adapt to changing sales trends and adjust deployment accordingly.

16. SUBSCRIBE
ANSWER
Forcasting Analysis: User-level analysis and benchmarking of
managers are conducted, along with identifying the tools they
use based on the system. Internally, every user of the system is
tracked, allowing for identification of those starting from scratch
or using specific tools. This information is then provided to the
system administrators. Overall, there is a comprehensive
analysis available.
(...CONTINUED)
Overall, the analysis of Chat-GPT's forecasting involves a
comprehensive examination of its accuracy, user interactions,
benchmarking against other models or experts, and feedback
loops with administrators. These efforts aim to continuously
assess and enhance the model's forecasting capabilities.

17. WHAT MEASURES CAN BE TAKEN
TO ENSURE THAT THE
IMPLEMENTATION OF AI AND
CHATGPT ENHANCES THE
EMPLOYEE EXPERIENCE INSTEAD
OF REPLACING HUMAN
INTERACTIONS OR CREATING A
SENSE OF DISCONNECTION?
SUBSCRIBE
QUESTION
#7

18. SUBSCRIBE
ANSWER
WHAT MEASURES CAN BE TAKEN TO
ENSURE THAT THE IMPLEMENTATION OF
AI AND CHATGPT ENHANCES THE
EMPLOYEE EXPERIENCE INSTEAD OF
REPLACING HUMAN INTERACTIONS OR
CREATING A SENSE OF DISCONNECTION?
• Education and transparency are crucial in adopting chatbot technology.
Looping in employees and ensuring they understand how the technology
works is important.
• Communication about data usage and the chatbot's role is necessary to
avoid misconceptions. This ties back into establishing a plan for AI
implementation and tool selection to avoid haphazard adoption.
• Experimentation and playing with chatbots is essential to learn and
discover their potential. Increased usage and familiarity with chatbots
build trust and facilitate adoption.
• The more people engage and play with chatbots, the faster they adapt
and integrate into daily workflows. Breaking and testing the technology
is necessary to uncover its full potential.
Keys to Successful Adoption:
Getting more comfortable with ChatGPT: Acceptance and belief in the
technology will take time but can lead to better experiences.

19. SUBSCRIBE
ANSWER
(...CONTINUED)
Steps to Trying it out:
• Start with simple prompts: Begin by giving ChatGPT straightforward prompts or questions to get a
feel for how it responds. This allows you to familiarize yourself with its capabilities and style of
interaction.
• Experiment with different topics: Explore a wide range of topics and questions to see how ChatGPT
handles various subjects. This helps you understand its knowledge base and its ability to generate
relevant responses.
• Provide clear instructions: ChatGPT responds well to specific instructions. Be explicit about the
format you desire or the type of information you are seeking. This can help you obtain more
targeted and accurate responses.
• Iterate and refine: As you engage with ChatGPT, iterate and refine your prompts based on the
results. Experiment with different phrasing or approaches to achieve the desired outcome. Learning
from previous interactions can enhance your comfort and effectiveness.
• Ask follow-up questions: ChatGPT can provide more detailed information if you ask follow-up
questions. Building on previous responses helps you delve deeper into a topic or clarify any
ambiguities.
• Practice active learning: Engage in a dialogue with ChatGPT, asking probing questions and actively
engaging with its responses. This interactive approach helps you explore its capabilities and train it
to better understand your needs.
• Embrace the learning process: Remember that becoming comfortable with ChatGPT is a learning
process. Don't hesitate to experiment, make mistakes, and iterate. The more you engage with
ChatGPT, the more comfortable and proficient you will become.
• Leverage available resources: Take advantage of documentation, guides, and tutorials provided by
OpenAI or other sources. These resources can provide valuable insights and tips for using ChatGPT
effectively.
By following these steps and gradually building your experience and understanding,
you can become more comfortable and confident in utilizing ChatGPT.

20. HOW MIGHT CHATGPT CHANGE
WHAT IT’S LIKE TO WORK IN
RESTAURANTS, EITHER IN THE
STORES THEMSELVES OR AT THE
CORPORATE LEVEL?
SUBSCRIBE
QUESTION
#6

21. SUBSCRIBE
ANSWER
HOW MIGHT CHATGPT CHANGE
WHAT IT’S LIKE TO WORK IN
RESTAURANTS, EITHER IN THE
STORES THEMSELVES OR AT THE
CORPORATE LEVEL?
• Customer use cases for ChatGPT:
• Integrating ChatGPT with voice bots to take orders in drive-thrus.
• Changes in job roles, with employees focusing more on guest support.
• Enhancing online chatbots to provide accurate and helpful information. Thereby
Improving customer experience and reducing frustration.
Overall, Implementation of ChatGPT in customer service is a practical and
impactful first step with the potential for time and cost savings, as well as
improved customer satisfaction!
THE FUTURE OF CHATGPT:
2. Efficiency improvements in the industry:
• Short-term wins like optimizing booking reservations using AI technology.
• Leveraging data for personalized dining experiences and peak time management.
• Connecting digital menus with inventory and pricing for dynamic menu adjustments.

22. TRANSFORMING HOSPITALITY EXPERIENCES: UNLEASHING THE
POWER OF CHATGPT IN THE INDUSTRY
Joseph Guszkowski
Senior Technology Editor, Restaurant
Business
/in/joe-guszkowski-
a3512a49/
winsightmedia.co
m
Dan Maimone Jay Ashton
Global Director of Customer Success
Operations, Harri
/in/dan-maimone-
96254566/
Harri.co
m
National Brand Activation Manager,
Sysco
/in/jayashton2023/
thedailyrestaurantpodcast
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