The classic product story goes like this: A small team puts a great idea to work. Said idea becomes a wildly successful app. Team makes lots of money and attracts talent from all over the globe, quickly dotting the map with international offices. In a matter of years, a very small company becomes a global superpower. Romantic notions aside, the story neglects to mention the most essential variable to product success: scalability. If a product can't withstand a growing user base and diverse team, it'll never leave the think tank. Whether you're running a small startup or trying to get your idea to take off in a large corporation, you'll need the right tools and the perspective to scale your product. Join Dustin Smith, Senior Product Manager of the Innovation Incubator at Indeed, and learn how to scale your product for greatness.

1. Scaling to the Masses - Fit Your
Product for a Larger User Base
Dustin Smith Julie Lawson
With: Moderated by:
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An Episode of Our “Journey to the Perfect Application”
Webinar Series

2. 2Journey to the Perfect Application
Logi Analytics empowers the world’s software teams with the most intuitive, developer-grade embedded
analytics solutions and a team of dedicated people invested in your success. Logi leverages your existing
tech stack, so you can quickly build, manage and deploy your application. And because Logi supports
unlimited customization and white-labeling, you have total control to make the application uniquely your
own. Over 2,100 application teams have trusted the Logi platform to help power their businesses with
sophisticated analytics capabilities. Logi Analytics is headquartered in McLean, Virginia, with offices in
Ireland, England, Ukraine, and China. Learn more about what’s possible with Logi at LogiAnalytics.com.

3. 3Journey to the Perfect Application
Click on the Questions panel to
interact with the presenters
https://www.productmanagementtoday.com/frs/14352852/scaling-to-the-masses---fit-your-product
-for-a-larger-user-base

4. 4Journey to the Perfect Application
About Dustin Smith
Dustin Smith has spent his career focused on cultivating healthy and effective teams that deliver value to
customers. Along the way he has gotten to work on a variety of products in the spaces of marketplace,
communication, e-commerce, customer support tooling, and manufacturing flow process. He is currently
helping people get jobs as a Senior Product Manager in Indeed.com’s Product Incubator, where he takes
high risk ideas from 0 to 1 to acquisition (or shutdown). In his free time (with a healthy work-life balance!)
he enjoys time with his wife and little girl, building various things out of wood, and listening to good fantasy
fiction.
About Julie Lawson
Julie Lawson majored in English at Boston University. She worked at the college radio station,
WTBU, where she developed a passion for producing shows with good music and good stories.
She started her career at a small publishing house in Los Angeles and went on to become Webinar
Coordinator at Aggregage, where she produces webinars and facilitates BTS webinar functions. In
her spare time, she enjoys going to the beach, camping and reading great books.

5. Tale of Scale
A Journey In Product Incubation
Dustin Smith
Senior Product Manager

6. Senior Product Manager Austin, TX

8. Who are
you?
Poll time!

9. What we’ll cover
About Indeed The Incubator Lessons in Scale Q&A

10. What we’ll cover
About Indeed The Incubator Lessons in Scale Q&A

11. What we’ll cover
About Indeed The Incubator Lessons in Scale Q&A

12. What we’ll cover
About Indeed The Incubator Lessons in Scale Q&A

13. What we’ll cover
About Indeed The Incubator Lessons in Scale Q&A

14. About Indeed

15. Indeed is the #1 job site worldwide.
Source: comScore, Total Visits, March 2018

16. 250M unique monthly visitors1
25M jobs
10,000+ Indeed employees
1
Source: Google Analytics, Unique Visitors, September 2018

17. Offices
in 29 Cities,
Across 14
Countries

18. Scale and innovation usually don’t get along.
X

19. Indeed Incubator

20. What’s the Indeed Incubator?
New product innovation
Venture capital system
Anyone can pitch

21. What’s the Indeed Incubator?
New product innovation
Venture capital system
Anyone can pitch

22. What’s the Indeed Incubator?
New product innovation
Venture capital system
Anyone can pitch

23. What’s the Indeed Incubator?
New product innovation
Venture capital system
Anyone can pitch

27. Metered Funding
Three Core Principles
Rapid Development
Cross-Functional Teams

28. Metered Funding
Three Core Principles
Rapid Development
Cross-Functional Teams

29. Metered Funding
Three Core Principles
Rapid Development
Cross-Functional Teams

30. Metered Funding
Three Core Principles
Rapid Development
Cross-Functional Teams

31. Metered Funding

32. Metered Funding
3 Months
$150K
Shutdown
Continue
Double-down

33. Metered Funding
3 Months
$150K
Shutdown
Continue
Double-down

34. Metered Funding
3 Months
$150K
Shutdown
Continue
Double-down

35. 3 Months
$150K
6 Months
$500K
12 Months
$1.5M
Metered Funding

36. Rapid Development

37. Small

38. Small Simple

39. Small Simple Quick

40. Cross Functional

41. Incubator and Scale
?

42. “Nail it, then scale it.”

43. 3 Months
$150K
6 Months
$500K
12 Months
$1.5M Acquired
Incubator and Scale
Nope Maybe Yeah, but just enough Yep

44. Story time!

45. Key takeaways
Fake it if you can Align your goals with
stakeholders
Scale just enough to
learn
Include key stakeholders
early and often

46. Key takeaways
Fake it if you can Align your goals with
stakeholders
Scale just enough to
learn
Include key stakeholders
early and often

47. Key takeaways
Fake it if you can Align your goals with
stakeholders
Scale just enough to
learn
Include key stakeholders
early and often

48. Key takeaways
Fake it if you can Align your goals with
stakeholders
Scale just enough to
learn
Include key stakeholders
early and often

49. Key takeaways
Fake it if you can Align your goals with
stakeholders
Scale just enough to
learn
Include key stakeholders
early and often

50. Indeed Chat

51. Help jobseekers get closure by driving
communication.

53. 1.
Fake it if you can.

54. Got data! Great!...
But we need more.

56. Legal
Product
teams
Sales

57. 2.
Align goals with key stakeholders.

60. Why stop?

61. Why stop?
➔ Scale comes with headaches and slowdowns.

62. Why stop?
➔ Scale comes with headaches and slowdowns.
➔ We had enough traffic...

63. 3.
Only scale as much as you need.

64. 3.
Only scale as much as you need.

65. 6 Months6 Months6 Months3 Months 3 Months
The Journey

68. 4.
Include
stakeholders
early and
often.

69. Integration...

71. Recap
Fake it if you can Align your goals with
stakeholders
Scale just enough to
learn
Include key stakeholders
early and often

72. Thank you!

73. 73Journey to the Perfect Application
Q&A
Julie Lawson
With: Moderated by:
Dustin Smith, Sr. Product Manager, Indeed
Linkedin page: /in/dustinleesmith
Twitter ID: @DustinL_Smith
Dustin Smith
Webinar Coordinator, Aggregage
Linkedin page: /in/Julie-Lawson/
Email: julie.lawson@aggregage.com
Website: productmanagementtoday.com
https://www.productmanagementtoday.com/frs/14352852/scaling-to-the-masses---fit-your-prod
uct-for-a-larger-user-base
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