Everybody has something they’d like to change, whether it is a problem in their organization, their industry, their community or society at large. But how can you get your ideas for change to take hold beyond a small circle of likeminded people? What you need is a cascade: small groups that are loosely connected but united by a common purpose. When they synchronize their collective behavior as networks, they become immensely powerful. A business model is disrupted, an industry is remade, the preceding order is no more and the world is transformed.

1. Greg Satell
With: Moderated by:
Shelley Trout
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Best Practices in Business Innovation
How To Create A Movement To Drive
Transformation In Your Company Or Industry

2. Click on the Questions panel to
interact with the presenters
https://www.businessinnovationbrief.com/frs/13032304/how-to-create-a-movement-to-drive-transformation-in-your-company-or-industry/email

3. About Greg Satell
Greg Satell is a popular speaker, adviser and bestselling author Cascades: How to Create a Movement that Drives Transformational
Change, whose work has appeared in Harvard Business Review, Barron’s, Forbes, Inc and Fast Company. His earlier book, Mapping
Innovation, was selected as one of the best business titles of 2017.
As an accomplished entrepreneur, executive and one of the foremost experts on innovation today, Greg speaks to audiences around the
world and works with leading organizations to better compete in today’s disruptive marketplace. He is consistently ranked by Innovation
Excellence in the top five on its global list of the Top 40 Innovation bloggers and by IDG as one of “10 Digital Transformation Influencers to
Follow Today.” Greg helps successful organizations overcome disruption and blaze a path to a better future.
A global citizen, Greg spent 15 years living and working in Eastern Europe where, among other things, he managed a leading news
organization during Ukraine’s Orange Revolution. You can learn more about Greg on his website, GregSatell.com and follow him on
Twitter @DigitalTonto
About Shelley Trout
Shelley leads webinar production at Aggregage, the publisher of more than 40 B2B publications. She has successfully produced hundreds of
webinars featuring thought leaders, across a range of industries, and delivering diverse and rich content and tens of thousands of targeted leads to
webinar sponsors. Shelley is a published author and writer, who previously worked as a director and producer on the West End while studying
Theater in London. After moving to the U.S., she majored in Anthropology & Archaeology at UC Berkeley, worked at the Center of Digital
Archaeology, and wrote her thesis on digital representations of people and their stories.
How To Create A Movement To Drive Transformation
In Your Company Or Industry

6. The Orange Revolution

8. Copyright © 1990-2019 Proteus, Inc. and Greg Satell. All Rights Reserved.

9. SmallGroups
LooselyConnected
UnitedbySharedPurpose
Copyright © 1990-2019 Proteus, Inc. and Greg Satell. All Rights Reserved.

10. Identifying
A
Keystone Change

11. What is a Keystone Change?
Photo: Wikimedia Commons
Copyright © 1990-2019 Proteus, Inc. and Greg Satell. All Rights Reserved.

12. Vision of
Tomorrow
Grievances
KEYSTONE
CHANGE
Keystone Change
• A clear and tangible goal
• Involves multiple stakeholders (who will also be key for the vision of tomorrow)
• Paves the way for future change

13. Moving from a proprietary stack of technologies to customers’ “stack of
business processes” lead to the development of new server technology, a new
services division, the e-business strategy, and a return to profitability.
Focusing on workplace safety aligned frontline workers with management
objectives, lead to improved operational excellence and record profits.
Implementing six quality procedures helped the 100,000 Lives Campaign
kickstart the quality revolution in healthcare.
Focusing initially on one process in one factor, Wyeth was able to
demonstrate the potential of lean manufacturing techniques.The company
achieved 20% cost reduction within the first year.
Working to implement internal API’s first, Barry Libenson was
able to gain momentum for the full-scale transformation to a
hyper-cloud infrastructure.
Copyright © 1990-2020 Proteus, Inc. and Greg Satell. All Rights Reserved.13

14. Making A Plan
Copyright © 1990-2019 Proteus, Inc. and Greg Satell. All Rights Reserved.

15. Spectrum of Allies

16. Military
Police
JusticeSystem
Media
BusinessLeaders
OrganizedReligion
Status Quo

17. CustomerGroups
IndustryAssoc
Education
DivisionHeads
Investors
RegulatoryAgencies
Status Quo

18. Tactics
Spectrum of
Allies
(Constituencies)
Pillars of Support
(Institutions)

19. SURVIVING
VICTORY
Copyright © 1990-2019 Proteus, Inc. and Greg Satell. All Rights Reserved.

21. Transformation Is Always A Journey
Never A Destination
Copyright © 1990-2019 Proteus, Inc. and Greg Satell. All Rights Reserved.

22. Learn more at
www.GregSatell.com
www.DigitalTonto.com

23. Q&A
Shelley Trout
With: Moderated by:
LinkedIn page: /in/gregsatell/
Twitter ID: @DigitalTonto
Email: gsatell@hotmail.com
Website: https://digitaltonto.com/
Greg Satell
LinkedIn page: /in/shelleytrout/
Twitter ID: @InnovationBrief
Email: shelley.trout@aggregage.com
Website: businessinnovationbrief.com
https://www.businessinnovationbrief.com/frs/13032304/how-to-create-a-movement-to-drive-transformation-in-your-company-or-industry/email