Agentur Lorenzoni GmbH is a PR firm established in 1997 that specializes in integrated communications approaches targeted towards specific vertical markets like automotive, electronics, and green energy. The agency takes a proactive, results-driven approach and prides itself on its established media contacts, owner-operated structure allowing for fast and efficient work, and technical expertise to communicate clients' messages effectively. Services include strategic PR consulting, media relations, text creation, event management, and marketing support. Case studies demonstrate success in increasing clients' visibility and positioning through media coverage, events, and other PR initiatives.

1. Communication that pays off
Full-Service PR
Agentur Lorenzoni GmbH
www.lorenzoni.de

2. About us - Hard Facts
o Established in 1997 by Beate Lorenzoni, former Press Officer at
NEC Germany GmbH
o Owner-operated and independent
o Eloquent writing, targeted to vertical markets (i.e. Automotive, Electronics/
Embedded, Green Energy, Industrial, Lifestyle)
o Established media contacts
o Pan-European activities
o Pro-active, results-driven working style

3. About us - Soft Skills
o Integrated communications approach
o Targeted to markets and clients (B2B and B2C)
o Reliable partner
o ‚Active listening‘, combination, implementation
o Slim organization, owner-operated => fast and efficient
o Skilled in technical terms and coherences
o Content and texts adapted to needs of media in regards to content and
individual style

4. We establish a balanced communications picture of your company with an
integrated communications approach
Initial Briefing Definition of PR- Issues Management Evaluation,
SWOT Analysis outline and Media Relations Reporting
measures Monitoring of market
and competition
Multiple use of topics => maximum efficiency

5. PR- and press work: Text service:
 Strategic consulting for market  Press releases, special interest
differentiation and product articles, case studies, interviews …
positioning  Customer and in-house magazines
 Integrated communications  Web content
programs
 Issues management Event management:
 Corporate Communications  Sales and media events
 PR at exhibitions, trade fairs
 Support for newcomers in German
markets
Marketing:
 Sales support measures
 Media / advertisement planning
 Support for exhibitions, trade fairs
… and your individual PR concept!

6. Agentur Lorenzoni GmbH
Case Studies

7. PR for Wind River at Embedded World
 exhibition – increase of name
recognition and Corporate image
 Communication of the booth concept,
pre-announcements of products and
highlights in target media
 Publications of articles, interviews, press
releases in target media at time of show
(local media, special interest magazines,
business oriented magazines)
 Event for journalists/customers
 1:1 meetings at booth
 Give-aways
Results:
 Messages of Wind River clearly
transmitted
 Corporate image pushed

8. Case Study Press- and PR Work
Corporate and Product PR in the Green Energy Market
 Initial presentation of Rusol as new distributor of
photovoltaic components EU-wide articles on Rusol
 Raise attention of key target media (energy) =>
new attractive distributor (as per 25 May 09)
 Targeted communications with media:
1. Germany-Austria-Switzerland DACH
(start in September 2008): 45
50
- Elektronik DACH => Subsidiary company of
Rutronik Elektronische Bauelemente 40 35 (as per
(broadband distributor) 25. May)
30
- Photovoltaic magazines 20
- Local media 20 14
2. EUROPE (start in April 09): 10 3
- Photovoltaic & Electronics
0
 Check of suitable media, co-ordination with Q3/08 Q4/08 Q1/09 Q2/09
planned advertisements
 Issue Management + Write texts, articles,
interviews
 PR at Intersolar exhibition in May 09

9. Rutronik goes Worldwide
Rutronik, up to autumn 2010 one of the
leading European distributors, is extending its Markt &
services and product availability to a Technik
worldwide level from now on. As a consistent
evolution the company is transforming into a
Global Player.
Elektronik
Industrie
Objective: Image PR
CIE
To raise the attention for Rutronik as Global
Player prior to electronica exhibition. Polyscope
 Definition of the wording and the core
messages
 PR-plan in accordance with marketing Elektronik
 Write press release, interviews for key Informationen
target media
Elektronik
 Organize press meetings/briefings at booth

10. Sales Support – brochures, flyers, customer magazines
Composition and editing of various
information as support for sales,
marketing, PR and for the corporate
image of the company
Application articles, data sheets with
project reports, customer
magazines, flyer …
Automotive
customer  Efficient handout at exhibitions
newsletter  Medium (print/online) for the
establishment of contacts
Project
 Hand-out tool for existing customers
Data  Integration on company websites
sheets
Customer flyer

11. Technological topics for daily
newspapers and economic magazines
Süddeutsche
Zeitung
 „Trend spotting“
 Use actual topics, find
“sexy” topics
 Make an interesting case Finanz &
Wirtschaft/CH Markt &
 Put message in clear words Mittelstand
 Background information
 Interviews with key
target media
Handelsblatt VDI-
Nachrichten

12. Testimonials
(excerpt)

13. “Thanks to the PR-support of Agentur Lorenzoni we could rise our Google ranking considerably, but also the high profile
of our products. Repeatedly we are contacted by interested customers, as a result of published articles. Our energy
management solution gets palpable, particularly due to the case studies.”
Stephan Theis, CEO of econ solutions GmbH (February 2013)
„Flexible, very engaged and competent – the co-operation with PR-agency Lorenzoni was successful from the first
moment. Being an association, it is a challenge to summarize and communicate the opinions of our members ‘in one
voice’ and at the same time to underline the competence of the FBDi itself as professional trade association. But, Agentur
Lorenzoni shows a keen sense of suitable issues and their professional realization and communication. We highly
appreciate their expertise in PR-matters and the accurate work. We feel we are in great hands with this agency.”
Wolfram Ziehfuss, Managing Director FBDi e.V. (Fachverband der Bauelemente Distribution), July 2009
“NetModule supports its customers with the integration and use of state-of-the-art communications and internet
technologies. With a very intense day-to-day business, we don’t have much time for the editing of information for media.
But, for media coverage dedicated commitment and excellent contacts are needed. This is what Agentur Lorenzoni offers
us, and they are very flexible and highly committed. Thus, the agency is invaluable for us. No matter if press texts,
support at exhibitions or events – their high professionalism proves itself again and again.”
Jürgen Kern, CEO NetModule AG (August 2008)
“As distributor for electromechanical components we always had enough technical information which we forwarded to
individual special interest magazines. But the really interesting facts and news of our company tended to get lost. PR-
Agency Lorenzoni has been recommended to us from one of their customers who was very content over many years.
They possess the connections needed as well as the specific technical know-how to process our deficiency of information
within shortest time and to push regular news about our company in the leading national and international magazines.”
Edgar Huber, Manager MarKom, RUTRONIK Elektronische Bauelemente GmbH (February 2007)

14. We have a comprehensive list of references. Here is an excerpt:

15. Competence is no coincidence.
Agentur Lorenzoni GmbH
Beate Lorenzoni
Landshuter Str. 29
85435 Erding
ph +49 8122 55917-0
fax +49 8122 55917-29
pr@lorenzoni.de
www.lorenzoni.de