Slides for the short presentation at Exit Realty in Wheaton IL. This was a short State of the Market and Online Marketing Presentation.

1. realtor
marketing
chicagoland
market
mid-2012
online marketing | websites | social
media
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2. June 2012
These are the slides used for George
Cuevas’s
presentation at Exit Realty - Wheaton, IL
Notes: This is a short state of the market
and marketing presentation.
online marketing | websites | social
media
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3. U.S.
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4. real estate trends (U.S) | mid-2012
1st QTR 2012: 26% Of All U.S. Residential Sales at
some stage of foreclosure (REO, Short Sale, Auction).
1st QTR 2011: 25% Of All U.S. Residential Sales at
some stage of foreclosure (REO, Short Sale, Auction).
Short Sales: Increased 25%, Increased in Sales from
1st QTR 2011
REO Sales: Decreased 15%, Increased in Sales from
1st QTR 2011
Short Sales: Accounted 12%, of all sales in QTR 2011
Pre-Foreclosure Sales: INCREASED IN 27 States!
Short Sales DISCOUNT RATE: 21%, AVG Discount
compared with Non-Foreclosure Properties.
ILLINOIS was a 46% INCREASE from 1st QTR 2011
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5. real estate trends in ILLINOIS | mid-2012
ILLINOIS - 1st QTR 2012: 31% Of All Residential Sales
where in some state of foreclosure (REO, Short Sale, Auction).
REO SALES IN ILLINOIS: INCREASED 13% from 2011.
CHICAGOLAND - MRED SALES DATA - MAY 2012: 8,276
This is an increase of 25.3% from May 2011.
Average Sales Price $170,000
Average Sales Price - State of Illinois: $145,000
HOUSING INVENTORY MRED DATA (my favorite)
INVENTORY LEVELS ARE DROPPING!!!!
May 2012: 8.5 Months of Housing Inventory. (all price points)
May 2011: 13 Months of Housing Inventory. (all price points)
$700,000 & Above: AVG 15 - 16 months
$100,000 & Below: AVG 6 - 7 months
AUGUST 2012 ~ Forecast 4% - 9% Sales Increase from May
2012
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6. real estate trends in ILLINOIS |
general Illinois/Chicagoland market is
mid-2012 despite:
getting strong
IL Inventory levels are dropping and
this trend is likely to continue for the
remainder of 2012
IL decline in consumer confidence
IL unemployment rate at 8.2%
IL slow job growth, cant keep up with
losses.
IL government jobs continue to be
shed
IL small employment gains in all
private sector industries but not enough
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to bring down the IL unemployment rate.

7. Based on Previous 2 Quarters
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8. Based on Previous 2 Quarters
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9. your basic online marketing plan for the
rest of 2012
This is a Basic Online Marketing
Plan: Refer to the actual Online
Marketing Plan for more details.
This info all can be found at the
Realtor Training Blog.
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10. your basic online marketing plan for the
rest of 2012
STEP 1: Optimize all free online profiles. At
minimum get these optimized and up.
Facebook
Linkedin
Trulia
Zillow
STEP 1A: Team up with Agents. Build Strategic
Relationships. Focus some marketing efforts
towards niches and/or your strengths and attack.
For example, 2012 is the year of the short sale
and 2013 even though the trend will start
downward, the amount of short sales will be at
2011 numbers.
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11. your basic online marketing plan for the
rest of 2012
STEP 2: Incorporate video into your marketing
pieces online.
Use property videos with you in them. Use
techniques from the Realtor Training Blog.
Create introductory videos for your online
profiles.
STEP 3: Advanced Marketing Strategies.
Test and deploy marketing strategies using
Zillow and Trulia upgraded accounts.
If money is an issue, partner with other agents
on upgraded accounts and split costs.
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12. your basic online marketing plan for the
rest of 2012
STEP 5: If your already deploying all of the basic
online marketing strategies & creating video and
now want to take it to the next level, then we
need to talk.
Next level is what I refer to Braveheart Strategy
using....
Blogging
Semi-Customized Websites
Squeeze Pages
Craigslist, Facebook, Google Advertising
Targeted mailing campaigns directing traffic
to your squeeze pages.
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13. your online marketing plan for the
rest of 2012
Marketing Efforts: Traditional marketing
techniques (door knocking, just listed
postcards, etc...) will have to be deployed
if inventories continue to shrink. Expect
inventories to shrink to 6 months by the
first QTR of 2013.
The Upcoming Presidential Election will
effect sales activity in the Short Term/
Long Term
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