Yash Raj Productions in association with Epigram Advertising partnered with Affinity.com to promote Jab Tak Hai Jaan - One of the biggest Bollywood movie releases in 2012.

1. 5 MILLION
OBJECTIVE
Create intrigue amongst the target audience and generate
buzz by making web users engage with a unique creative
(featuring a different song from the movie) every week.
OUR APPROACH
BRAND
RESULTS
Yash Raj Productions in association with Epigram Advertising wanted
to run a high-impact promotional campaign to generate buzz around
the release of Jab Tak Hai Jaan - One of the biggest Bollywood movie
releases in 2012.
Affinity's Premium Display Advertising Network delivered
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We completely customized our premium In-Footer ad unit by creating a specially designed above-
the-fold ad, complimenting the movie’s visual theme. This proved to be an ideal vehicle for
premium, prominent branding
Within this custom ad, we integrated a video unit that streamed the movie’s music videos from its
YouTube page, thus increasing the view count with every impression
This campaign ran for 4 weeks. We suggested a change of creative on a weekly basis, thereby
promoting a new song every week. Each new creative was set to compliment the colours of the
characters’ attire in the video
The creatives were designed with a view of fostering high engagement and interactivity - The web
users were provided with a variety of options to either “Watch”, “Own” or even “Set the song as
their Caller Tune” from within the ad itself
This campaign was contextually targeted at web users in India browsing online content related to
Entertainment, Lifestyle, and News across our Premium Display Publisher Network
Our dedicated team of Account Managers continuously optimized ad delivery using various
techniques like day-parting to gather maximum viewership thereby increasing the effective reach
of the campaign
IMPRESSIONS WITH
2% CTR WITHIN A MONTH
JAB
JAAN
TAK
HAI

2. In-Footer Fully Customized Unit 1
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3. In-Footer Implementation 1
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4. In-Footer Fully Customized Unit 2
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5. In-Footer Implementation 2
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6. In-Footer Fully Customized Unit 3
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7. In-Footer Implementation 3
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8. In-Footer Fully Customized Unit 4
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9. In-Footer Implementation 4
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