The document discusses the hospitality industry and hospitality management. It defines hospitality as the relationship between guests and hosts, involving the reception and entertainment of guests. The hospitality industry consists of fields like lodging, restaurants, transportation, and tourism. Hospitality management refers to managing operations like hotels, resorts, and cruise ships. An individual in hospitality management may oversee an entire enterprise or a division within an organization.

1. UNIT-4
PRESENTED BY
AFFAN ALI

2. The word hospitality is derived from the Latin word
hostis, which means to have power. The meaning
of ‘host’ can be “ lord of strangers”.
The hospitality industry consists of broad category of
fields within the service industry that includes
lodging, restaurants, event planning,
transportation and additional fields within the
tourism industry.
Basically hospitality is the relationship between a
guest and a host, or the act or practice of being
hospitable, i.e., the reception and entertainment of
guests, visitors, resorts, membership clubs,
conventions, attractions, special events, and other
services for travelers and tourists.

3. Hospitality management refers to the
management of restaurants, hotels, resorts,
and cruise ships.
An individual with hospitality management
training may be a general manager over the
entire enterprise or may manage a division
within the organization.
Hospitality management is both a field of work
and a field of study.

4. “The reception and entertainment of guests,
visitors, or strangers with liberality and good
will”.
 Oxford English Dictionary
“ hospitality is about compensating/ equalizing a
stranger to the host, making him feel protected
and taken care of, and at the end of his hosting,
guiding him to next destination.”

5.  The word hospitality can be traced back to the Greek word
‘Xenia’, which means hospitality and also the protection given to a
traveler from discomfort.
The word Xenia originated from the name of goddess
“ Xenia Athena’ of Greece.
In this period travelers were specially researchers, business people
& sport person etc.
The concept of hospitality can also be traced back to ancient time.
It was found in Iliad (Greek epic poem) by Homer.
The next phase in the evolution of this industry is related with the
motor car. This gave birth to inland resorts and hotel industry
began to flourish. Air travel, motor travel & railway travel etc.

6.  Another trend was motel, developed by the Trust
houses of Forte Group.
 Internet played a vital role in tourism industry. People
travel for the political, job & trade purpose.
 Next phase in the hospitality industry was that people
travel for the religious purposes and Roman Catholic
Church played an important role.
 The next phase was related to industrial revolution and
the important role played by trains.
 The next phase is related to hotels. It was started in
ancient time when husband & wife opened the gate of
their houses for the travelers.
 Industrial revolution in England brought ideas &
progress in the business of in keepings.
 Emerging nations of Europe, especially Switzerland took
the lead in hotel keeping.

7.  It was in Europe that the birth of organized hotel
industry took place in the shape of chalets and
small hotels.
 The real growth of the modern hotel industry took
place in the USA.
 Beginning with the opening of the City hotel in New
York.
 After that William C. Ralston established a super
luxury property called the Palace hotel in
California.
 The outbreak of World War II brought a tremendous
economic and social upsurge. During this period
two concepts were emerged. Motels and
International chain operations.

8.  It provides services to the customers according to their
need
 It include guest and host
 It charge against the services provided
 Hospitality industry is now both profit making and non
profit making, for eg commercisl hotels are profit
making while canteens, religious catering outlets like
langars and bhandaras are non profit making.
 Every day in southern part of the country , ladies make
rangoli of rice, flour, flowers etc it is believed that by
doing so they are inviting guests and giving the
message that house is opened for guests

10. As a successful manager in the hospitality industry, you must exhibit
many skills and command much specialized knowledge all directed
toward achieving the managerial objectives listed below:
Make the guest feel welcomed
Make sure things (products & services) work for the
guest
Make sure the operation continues to provide
service and make a profit

11.  Increasing competition
 Emphasis on service
 Customers’ growing value consciousness
 Changes in marketing and management made
possible by technology
 Retaining quality workforce

12.  Increased responsibility for employees and
managers through employment
 Greater diversity of the workforce
 Customers’ concerns with security
 Consumers’ and governments’ concern with
sanitation

13.  It develops an idea or habit to be receptive
 It assists manager to be flexible
 It provides excellent customer service skills
 It offers a wide range of job choices
 It incorporates both a field of work and a field
of study.

14.  To make a living environment
 To enhance self-esteem
 To feel self-fulfillment
 To contribute to others

16.  Air
 Sea
 Rail
 Auto

17.  Restaurant industry employs over 12
million people
 Management positions
◦ Owner
◦ President/Vice president
◦ General manager
◦ Restaurant manager
◦ Bar manager
◦ Kitchen manager

18.  Client relationship
 Foodservice operation is a support service,
not the primary operation
 Batch cooking is the norm

19.  Management positions
◦ Management trainee
◦ General manager
◦ Rooms manager
◦ Director of Marketing and Sales
◦ Director of Human Resources
◦ Director of Finance

20.  Convention planners
 Convention managers
 Responsibilities include
◦ Staffing
◦ Sales
◦ Registration
◦ Marketing
◦ Other

21.  Meeting Planning
◦ Event planner
◦ Meeting manager
◦ Conference coordinator
 Event Management
◦ Weddings
◦ Parties
◦ Corporate events
◦ Bar mitzvahs
 Catering

22.  Organizing
recreational activities
◦ Aerobics
◦ Arts and crafts
◦ Tennis
◦ Various camps
 State and local PRT

23.  Positions include
◦ Dealer
◦ Slot attendant
◦ Marketing director
◦ Casino surveillance
◦ General manager

24.  Internships
◦ Supervised practical training
 Shadowing
◦ Gain familiarity with a particular job or jobs

25.  Suppliers
◦ Food and beverage
◦ Furniture
◦ Furnishing and equipment

26.  Sales & Marketing Department focus on
analyzing the marketing plan to reach
potential customers, then sell and book
reservations.
 Accounting Department tracks all incoming
revenue and outgoing cash. It balances the
books and has close communication with
the General Manager and others with power
to decide how money is made and spent.

27.  Engineering or Maintenance Department
maintains most of the equipment and
machinery on the property and keeps it in
working order.
 Security Department addresses concerns
ranging from handling hazardous waste to
securing the building against any threats
and protecting the property / the staff, and
their belongings.
 Human Resources Department oversees all
matters relating to staff, from recruiting and
hiring to setting salary ranges and benefits

28. Other possible career options in hospitality
sector are:-
 Catering/ Restaurant manager
 Room service manager
 Hotel manager
 Floor supervisor
 Hotel receptionists
 Food and beverage manager

29.  You make people’s day
 It’s creative
 There’s no need to get stuck
 You can take on early responsibility
 Not 9-5
 Clear route in
 Great perks
 Great atmosphere

30. The hospitality industry offers a variety
of training choices. Graduates usually
work in the hotel, tourism and
restaurant business, in management or
service positions which include
customer service, food service, food
preparation and safety, beverage
services, gaming management and
lodging management. Colleges
providing hospitality training often
partner with large hotel or restaurant
chains or cruise liners to help graduates
with job placement.

31.  Vo-Tech:- High school students can enroll in hospitality
management programs at vocational- technical schools.
Some colleges will accept coursework done in vo-tech
programs towards the first year of undergratuate study.
 Trade schools :- for students who don’t wish to continue
their studies in specially academic environment, trade schools
and culinary schools offer programs in hospitality
management. These classes are focused upon hands- on
classroom instruction. And many graduates from these
programs receive help with finding a first job from their
schools. A drawback of these programs receive help with
finding a first job from their schools. A drawback of trade
school- type programs is that they cannot be founded by
state financial aid.

32.  Colleges and universities:- Many community colleges and
universities offer courses of study in hospitality management
that culminate in associate’s or bachelor’s degrees. These
programs typically involve a set of general education
requirements that must be fulfilled alongside the core course of
study. Some students prefer this well- rounded education,
though some see it as a drawback.
 Executive MBA in hospitality :- an executive MBA is
recommended for students holding a bachelor’s degree who plan
to follow an upper level hospitality management career. Students
must take the general business classes, which include business
development, organizational analysis, customer psychology,
sales, finances and budgeting.
Students can opt to specialize in lodging management, gaming
management, catering management and take pertinent classes.
 Hospitality industry associate:- Columbus technical college in
Georgia offers the Hospitality Industry Associate certificate
course. Classes include an introduction to the hospitality
industry environment, customer service, food safety, service
technology and personal effectiveness.

33.  Culinary Arts Degree:- The International Culinary schools with
45 campus in the U.S. Offer a wide range of hospitality and
restaurant management programs, which include theory and
practical classes. The program starts with basic cooking skills,
basic cuts and managing a menu, then moves on to the use of
ingredients in international cuisines plus the use of indigenous
ingredients in American regional cooking. Students can
specialize in baking and pastry and grade manager. The schools
prepares students for entry level positions in a range of culinary
options including assistant baker, pantry cook, line cook, chef,
kitchen manager, restaurant manager, assistant catering
manager and assistant food and beverage director.
 Associate Degrees in Hospitality :- An Associate of Arts degree
in hospitality prepares you for entry into the hospitality
business. The course requires 60 hours of classes which include
management skills, hospitality business law, food and beverage
management, marketing, and hospitality accounting including
budgeting and cost control. The course prepares students for
career opportunities including management trainee, dinning
room supervisor, assistant food and beverage manager, guest
service manager and banquet sales coordinator. Community
colleges and online schools throughout the U.S. offer this option.

34. Thank you………….