Maximize Your Financial Advisor Website
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Do you already have a website with advisorwebsites.com? Great, here are some tips on how you can market your site and increase your online exposure. For those who don't have a website with us yet, don't worry, these slide will give you a great idea of what you could get out of it.
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Editor's Notes
- i.e: educational, time saving … this is usually the case for most pieces of content: image, text, video, graphs … even if you don’t, let the owner know that you are using his content if so, submit a request once you have received the 3rd party approval – email suffice this is particularly true for government forms i.e: tax form, immigration
- Visitors – should give you an idea of how many different individuals visited your website. The more the better. Page Views – how many pages of content have been viewed by your visitors. Higher page views may indicate the level of interaction your visitors have with your website. Ultimately you want them to end up on a goal page like your contact page or any form that can be filled out. Top Pages – gives you an idea of which pages on your site are most popular. For many advisor websites we have found that the most popular pages include biography pages (many consumers will now do on-line research about the product or service they are about to buy) Timeline – Should give you an idea how your website is performing over time. A popular approach is to see the activity over one month and then you can compare month to month Search term - the terms your visitors are using in search engines such as Google or Yahoo to get to your site. Referring sites – indicate any sites linking to your website and that bring traffic. Common referring sites include Search Engines (like Google and Yahoo), Social Networking sites (like LinkedIn.com and Facebook.com), Client sites, Directories etc.