Baidu is the leading Chinese language search engine with market share over 72%. Although starting as a Google copycat with very similar page layout and features, it has evolved over the years into a full fledged product with a range of functions suitable for Chinese market. Baidu Map, an equivalent of Google Map, has become a very sophisticated tool set that not only allows users to search for locations, businesses and travel routes, but also displays city map through Google Street View and Apple Map Flyover service.

1. A Review Of Baidu Map
With Features Like Google Street View, Apple Map Flyover and much more…

2. Introduction
Baidu is the leading Chinese language search engine with market share over 72%. Although starting as a
Google copycat with very similar page layout and features, it has evolved over the years into a full fledged
product with a range of functions suitable for Chinese market.
Baidu Map, an equivalent of Google Map, has become a very sophisticated tool set that not only allows
users to search for locations, businesses and travel routes, but also displays city map through Google Street
View and Apple Map Flyover service.

3. Legend
1.
Search
4
2.
Public Transport
5
3.
Driving
6
4.
Search For Business
7
1.
Local View
8
2.
Traffic Condition
10
3.
Tools
11
4.
Map/Satellite
12
5.
3D Map
14
6.
Full View
16
7.
Bonus Slide
18

4. 1. Search (Default Page)
Baidu Map’s Search page is the default page. It provides easy navigation to a number of very useful features. First an foremost, the location
search function shows a simple street map.
Search
Public transport
Driving
Local View Search
Traffic condition
Tools
3D Map
Map/Sat
ellite
Full View
Search For
Business
Mobile app
download

5. 2. Public Transport
Users can type in the starting point and destination to show the right route on map. Information of public transport is displayed on the lefthand side such as the distance to be traveled by walk, bus or Metro, bus and Metro number, travel time, even the cost for a taxi ride.

6. 3. Driving
Driving route can be displayed by shortest distance, shortest time and ‘not including express highway’. (*Most of the time the use of express
highway is charged)

7. 4. Search For Business
A example for Search For Business: hotels

8. 5. Local View Search
Local View Search is a powerful feature providing searches for a number of facilities including hotels, restaurants, residential blocks, bus
stops, banks, hospitals, supermarkets, ATM, parking spaces, gas stations, KTV, cinemas, gyms and etc. Searches can also be made by
typing keywords in the search box.

9. 5. Local View Search
Local View Search results for hotels.

10. 6. Traffic Condition
This function displays real-time and predictive future traffic condition. Different colors are used to show different conditions: ‘traffic jam’,
‘slow’ and ‘smooth’.

11. 7. Tools Menu
Tools allow a number of functions including measuring distance, screenshot, dropping pins, share and print.

12. 7. Tools - Pin
Droping a pin is very easy. A pin contains a name and remark.

13. 8. Satellite Map
The Satellite Map cover most cities in China, although its resolution seems a big lower than that of Google Map.

14. 9. 3D Map
3D Map is a very interesting feature, similar to Google Earth or Apple Map Flyover. Street-level scan and special software are used for
modelling and mapping of the building to create the unique hand-drawing effect, however the isometric view means only one viewing angle is
available. Mouse-over can highlight some of the buildings and view the building’s name. Only the city center of several major cities are
covered. Below is a 3D Map screenshot of the famous waterfront in Shanghai – The Bund.

15. 9. 3D Map
The 3D Map is rendered in very high resolution. This is an enlarged view of Shanghai World Trade Center and Jinmao Building, the two tallest
buildings in the city.

16. 10. Full View
Baidu Map also provide street level navigation function called Full View. It looks very similar to Google StreetView and major Chinese cities
are covered by this feature. Below is a Full View image of Tiananmen Square (Gate of Heavenly Peace).

17. 10. Full View
Nanjing Road in Shanghai. The licensing plats and people’s faces are blurred.

18. 11. Bonus Slide
During the Chinese New Year in 2014, Baidu Map provides a real-time tracking of the largest annual migration. ‘The Chinese New Year
Migration Map’ was updated every hour for eight hours a day, showing hundreds of millions of Chinese people making the annual journey for
their hometowns in order to spend the New Year holiday with their families.

19. A digital link to your business in China

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