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Optimizing Mobile Marketing and Advertising for Vietnam
Nguyen Anh Tuan
Managing Director
“I always laugh when people ask
me about rebounding techniques.
I’ve just got a technique.
It’s called just go get a damn ...
Traffic is good
… but order is crucial
Our 1st campaign together
Almost 1,000,000 sessions on Google Analytics
Less than 100 orders measured
Conversion rate < 0....
Mobile Shopping Behavior
had not been formed
 They saw the ad on Zalo but bought
on Lazada PC version
 No incentive to k...
Our 2nd campaign results:
1,000,000 traffic
3,000+ orders
Exclusive
promotion code
for Zalo Users
PC/ WAP/ APP
The 1st
EmotiCoke
campaign
in the world
Introduce
the 1st Personalized Sticker
in Vietnam
Introduce
the 1st Personalized Sticker
in Vietnam
…and of course,
we don’t want something
like this to happen
Personalized Stickers
1,200,000+ downloads
What behind
the number?
Exclusive on
What behind
the number?
Speed Behaviors
Speed
 Low-end Android users
 Zalo Message targeting to Users
with available Wifi connection
Behaviors
Too new to users (especially to users in rural areas)
 3 simple steps with maximized UI/UX design
 Online tuto...
ONE MORE THING …
Partnering with
Scan to download
TET INSIGHT
And many more to come in 2016
THANK YOU
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Optimizing Mobile Marketing and Advertising for Vietnam

6.911 Aufrufe

Veröffentlicht am

MMA Forum Vietnam 2015
Optimizing Mobile Marketing And Advertising For Vietnam
Mr.Nguyen Anh Tuan
Managing Director
Adtima - Leader in mobile

Veröffentlicht in: Marketing

Optimizing Mobile Marketing and Advertising for Vietnam

  1. 1. Optimizing Mobile Marketing and Advertising for Vietnam Nguyen Anh Tuan Managing Director
  2. 2. “I always laugh when people ask me about rebounding techniques. I’ve just got a technique. It’s called just go get a damn ball.” Charles Barkley Former NBA basketball player
  3. 3. Traffic is good … but order is crucial
  4. 4. Our 1st campaign together Almost 1,000,000 sessions on Google Analytics Less than 100 orders measured Conversion rate < 0.01% 1,000,000
  5. 5. Mobile Shopping Behavior had not been formed  They saw the ad on Zalo but bought on Lazada PC version  No incentive to keep them on Mobile Đại giảm giá - chỉ 1 ngày Shop ngay deal khủng
  6. 6. Our 2nd campaign results: 1,000,000 traffic 3,000+ orders Exclusive promotion code for Zalo Users PC/ WAP/ APP
  7. 7. The 1st EmotiCoke campaign in the world
  8. 8. Introduce the 1st Personalized Sticker in Vietnam
  9. 9. Introduce the 1st Personalized Sticker in Vietnam …and of course, we don’t want something like this to happen
  10. 10. Personalized Stickers 1,200,000+ downloads What behind the number? Exclusive on
  11. 11. What behind the number? Speed Behaviors
  12. 12. Speed  Low-end Android users  Zalo Message targeting to Users with available Wifi connection
  13. 13. Behaviors Too new to users (especially to users in rural areas)  3 simple steps with maximized UI/UX design  Online tutorials  Friend sharing
  14. 14. ONE MORE THING …
  15. 15. Partnering with Scan to download TET INSIGHT And many more to come in 2016
  16. 16. THANK YOU

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