Adsota is a pioneering agency providing a full spectrum of creative marketing services in Hanoi.
With solid experience in creative and technological combination, we provide a “tailored” comprehensive marketing solution to enhance our client’s brand awareness and optimize their internal resources for long-term growth.
3. About ADSOTA
With solid experience in creative
and technological combination, we
providea“tailored”comprehensive
marketing solution to enhance
our client’s brand awareness and
optimize their internal resources for
long-term growth.
Adsota is a pioneering agency providing a full spectrum of
creative marketing services in Hanoi.
We appreciate the cultural values of each business that
inspire Adsota to research, brainstorm and develop the most
customized solutions to match the company’s uniqueness. With
highly knowledgeable specialists in strategic consulting and
campaign implementation, we commit to helping brands to
garner recognition and propel their business forward.
3 https://adsota.com
5. Vision
5 https://adsota.com
Becoming a pioneer agency
with holistic and successful
marketing tactics that aims
to support your brand wins the
young generation’s heart.
7. 7 https://adsota.com
Core Values
Adsota is visible with three
core values, which are the
DNAofthewholecompany’s
functional activities. This
represents the advanced
experience that YOU, as
an organization, deserve to
receive as our clients.
Creativity
Enthusiasm
Professionalism
We“embellish”impressivemarketingperformanceduetoexplosivecreativity,
high practicality, and efficiency in every stage of the execution process.
We tailor-made a proper and flawless marketing strategy based on active
research and analysis efforts.
We are experts in the industry.
We get insightful approaches in the market.
We have a sustainable journey of high-efficiency marketing campaigns
and implementation for big brands in Vietnam.
8. 8 https://adsota.com
Inheriting marketing
resources from
Appota’s
entertainment
ecosystem.
As a significant member of Appota
Group, Adsota is a pleasure to be a
solid intermediary who helps brands
reach the most powerful technology,
up to 60 million users. With the
vital assistance of big data, we are
confidentindeliveringthebesttactics
for each customer touchpoint.
80 MILLION
followers
on a massive hot
fanpage system
Breakthrough
creative idea
1000+
Livestreaming
influencers
from OTA Network
Owned data collection and
management platform
60 MILLION
users on digital
platforms
3.6 MILLION
users monthly
access to
GameHub VN -
An infotainment
channel dedicated
to Gamers
The Differentiation
9. The Differentiation
Owning the No.1
Gaming Influencer
network in South
East Asia.
1000 +
Gaming Creator in Việt Nam
Top Creator Network
has the most influence in
South East Asia and Vietnam.
9 https://adsota.com
Pew Pew
Chim Sẻ
Đi Nắng
Tuấn
Tiền Tỉ
Vương Anh
Ole
Nắng
11. 11 https://adsota.com
We are a strategic partner of
world’s leading technology and social networking platform
Facebook gaming
Facebook Official Gaming Agency
Awards
12. 12 https://adsota.com
We deliver services with
top-rated efficiency
Google’s Fastest Revenue Growth Channel Partner in SEA
Top 1 Facebook Ads Team for Game/App in APAC
Top 1 Non-gaming Media Source 2016 (by Appsflyer)
Fastest
Revenue
Growth
Channel Facebook Ads
Awards
13. 13 https://adsota.com
We have a comprehensive reporting system on
the Digital and Digital Marketing markets established in 2013
Awards
14. 14 https://adsota.com
And are part of the global Mobile Marketing network
Member of Mobile Marketing Association (MMA)
Awards
16. 16 https://adsota.com
About Adservice
Operating as an independent Agency
Adservice is a department with extensive experience in overall marketing consulting
and implementation, assisting brands in optimizing marketing performance and
financial resources.
17. 17 https://adsota.com
Our Approach
We optimize efficiency and cost
with a comprehensive marketing
solution tailored for each business
Comprehensive
marketing
solution
Performance
Marketing
Creative
& Social
Planning
IMC
Campaign
Community
Marketing
KOL
Partnership
Virtual
Event
18. Our Approach 6 step-process
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
Problem analysis &
goal setting
Propose solutions
to clients
Manage
campaign &
provide clients
with regular
updates
Evaluate campaign
effectiveness &
Evaluate the client’s
experience of working
with Adsota
Implement
solutions
and optimize
available
resources
Analyse
client’s current
marketing
activities
18 https://adsota.com
19. 19 https://adsota.com
Our Services
Strategic Consulting
& Implementation
IMC Campaign
Branding Strategy
Performance Marketing Strategy
Collaboration with Gaming Creators
Multi-platform Campaign Optimization
(Google Search / Coc Coc Search /
Google Display Network / Facebook / YouTube /
Instagram / TikTok / Email Marketing...)
Building Facebook Brand Community
SEO Facebook
Building Fanpages and Groups with High Engagement Rate
And beyond…
Campaign Optimization Building Social Media-based Community
20. 20 https://adsota.com
Our Services
Content Creation and Resonating
Social media content
Content on various media
channels
(Website / Forum / Blogs)
Content creation
Brand identity
Brand marketing
materials
Branded communication
channels
(Websites, Ứng dụng,...)
Visuals on digital
platforms
Design
Motion graphics
Viral video
Commercial videos
TVCs
Short films
Documentaries
Video Production
Online webinar
eSports tournament
Product launching &
Brand introduction event
Conference
Exhibition & Product
display
Event
Public Relations
Booking KOLs
Booking hot fanpage
Ads account booking
Group / Fanpage /
Forum seeding
Crisis management
Brand Enhancement
21. 21
Our Projects
MIKAZUKI 1/2
General Information
Mikazuki is a complex resort located on Da Nang Bay, which offers
luxury villas, water park, Japanese hot spring and restaurant.
Challenge
As a new brand in the Vietnamese tourism market, Mikazuki needs
to build a brand image and establish its position in the highly
competitive market.
Our Solutions
Increased brand awareness
Performance Marketing for Mikazuki services
PR Booking
22. 22
Our Projects
MIKAZUKI 2/2
The Creative Idea
“Dream vacation for the family” Campaign, #FamilyTripMikazuki
Key Activities
Organized a competition where families share their trips on social media
Cooperated with media partners
Cooperated with KOLs and hot pages on social media
Leveraged articles to increase brand awareness
Optimized Facebook and Google Ads to promote Mikazuki’s image
Results
Over 650,000 reach
Over 10,000 new likes for Mikazuki fanpage
Over 60,000 interactions
Over 40,000 Clicks to Website
650,000+
Reach
Interactions
New likes for fanpage
Click to website
60,000+
10,000+
40,000+
23. 23
Our Projects
LG 1/1
General Information
LG Electronics, Inc (LG) is a leading global technology company that manufactures consumer
electronics, mobile communication technologies, and home appliances. As more and more
consumers are interested in intelligent workspaces at home, LG has introduced the LG UHD/QHD
27QN600 monitor. With the multitude of display options available on the market, the campaign’s
main goal was to highlight the LG monitor’s color display and eye-safe features.
Key Activities
Collaborated with KOLs to increase reach and interact with customers through livestreams and
product review videos.
Featured review posts and videos on significant fanpages across various social networking sites.
Built strategic content on hot fanpages and technology groups, design communities, and others
to establish customer trust.
Results
Nearly 1,000,000 Livestream reach
Over 12,000 users comment on product-related content
Over 123,000 people have followed product review videos
Over 41,000 interactions on LG fanpage
Livestream reach
Users comment on product-related content
People have followed product review videos
Interactions on LG fanpage
1,000,000
12,000
123,000
41,000
24. 24
Our Projects
TECHCOMBANK
General Information
Techcombank is one of the significant joint stock
commercial banks in Vietnam. In 2020, Techcombank
launched the Business One service package to
support businesses in financial activities as a safe,
convenient,andcost-effectivesolution.Forthisreason,
Techcombank wanted to popularize this service to
companies widely.
Our Solutions
Event organization
Content marketing
Performance marketing
1/2
25. 25
Our Projects
TECHCOMBANK
Key Activities
Executed marketing activities on various digital
platforms, especially on Facebook, to achieve optimal
reach from the target audience.
Organized and live-streamed the “Breakthrough of
business in the era of digital transformation” Webinar
on Techcombank fanpage
Optimized ads to boost engagement and increase
customer conversion rate.
Results
The campaign has achieved impressive results such as:
Over 4,000,000 reach
Over 500,000 interactions
Over 100,000 Livestream views
Over 200,000 website visits
2/2
26. 26
Our Projects
TPBANK
General Information
In October 2018, TPBank released the Savy mobile application - a universal saving app
with rewarding interest rates that enables users to save more effectively.
Challenge
Launched at a time when few financial services were available on the market, the goal of
the Savy app was to attract, establish consumer trust and enhance its brand image.
Key Activities
Researched and analyzed customer insights.
Built content and optimized ads to expand the reach of Savy’s images and messages.
Results
App ranked Top 1 3 days after its introduction
App held Top 2 position for two consecutive months
Over 300,000 users have downloaded the App
1/1
27. 27
Our Projects
VNPT PAY
General Information
VNPT Pay is an electronic payment product of VNPT-Media Corporation. VNPT Pay allows
customers to make online transactions and businesses to complete commercial transactions
quickly and conveniently.
Challenge
As the competition in the e-wallet market increases, the most significant difficulty lies in
attracting new users and retaining them.
Key Activities
Created creative videos and content strategies on social media channels◆
Leveraged cross-platform advertising to attract users
Results
Over 8 million reach◆
Over 1 million interactions◆
Over 100,000 App downloads◆
Over 100,000 viral video shares◆
Over 26,000 website visits
1/1
28. 28
Our Projects
ACHECKIN
General Information
ACheckinisanintelligentattendancetrackingsolutiondesigned
for small and medium-sized businesses that need to manage
employees’ data and other resources, assets, and equipment.
The Creative Idea
Through this campaign, ACheckin’s image would be built as a
solution that helped businesses connect and inspire employees
during work from home.
Challenge
The outbreak of the COVID-19 epidemic had increased
businesses’ interest in intelligent business solutions. However,
the rise of remote working has prevented ACheckin from
reaching businesses directly.
1/2
29. 29
Our Projects
ACHECKIN
Key Activities
Built content strategy on AChekin’s website and social
media channels
Optimized advertising & PR
Organized an “Empowering employees during COVID-19”
Webinar to increase brand awareness and introduce
ACheckin solutions
Collaborated with KOLs who were leading experts in business
management, communication & human resources
Results
After implementing the strategies above, ACheckin has gained:
Over 48,000 reach
Over 3,800 interactions
Over 16,000 Webinar viewers
News coverage in more than 22 newspapers
Over 295 businesses registered to receive product information
2/2
30. 30
Our Projects
SENDO
General Information
SendoisashoppingapplicationdevelopedbyFPTOnlineServices
Joint Stock Company (FPT Online) to help connect consumers
and sellers across Vietnam. Thanks to a different development
model, Sendo became one of the two e-commerce platforms
with enormous traffic in Vietnam in 2019. In August 2019, Sendo
launched the SenLive feature, which helped facilitate more
interaction between sellers and users on the platform.
Challenge
Amidst the COVID-19 outbreak, Sendo wanted to increase
young consumers’ awareness of SenLive while simultaneously
increasing the number of SenLive visitors.
The Creative Idea
“Sieu Sale nua gia - Streamer tranh ba” campaign
1/2
31. 31
Our Projects
SENDO
Key Activities
Collaborated with prominent streamers such as Ngan Assassin,
Nam Blue, Misthy to produce content
Built a community of young consumers on Sendo
Leveraged advertising channels and collected user information
Results
The “Sieu Sale nua gia - Streamer tranh ba” campaign has achieved:
Over 10,000,000 impressions
Over 800,000 views
Over 20,000 shares
2/2
impressions views shares
10M+ 800,000 20,000
32. 32
Our Projects
PRUDENTIAL
General Information
Prudential Vietnam is proud to be a member of Prudential Group
- the world’s leading financial Group established in 1848 with its
headquarters in the United Kingdom. The Group is well-known
for its long history of business, sustainable development, and a
commitment to long-term, safe and effective investment.
The Creative Idea
With the brand statement “Listen. Understand. Take action”,
Prudential’s consulting team is the ones who transform the
brand’s spirit and act with a commitment to a healthy and
prosperousVietnamesecommunity.Therefore,Adsotalaunched
a campaign to spread the story and enhance the image of
Prudential’s dedicated consultants.
1/2
33. 33
01/12/2018 10:59 GMT+7
TÀI CHÍNH - KINH DOANH
Our Projects
PRUDENTIAL
Key Activities
Media booking & PR
Exclusive interview
TV Show (FBNC)
Results
Exclusive interviews published on media channels
with millions of followers
PR articles published in major newspapers
Prudential was honored in the “Top 50 best
enterprises in 2018” and among Vietnam’s top life
insurance enterprises
2/2
35. 35 https://adsota.com
About Adsota Social Network
Owning an online community system with
enormous followers
specializes in content creation and trend identification to meet the
entertainmentandcommunicationneedsoftheyoungtargetcustomers.
36. Content Creation
Funny Video/Meme/Image macro
Social contest/ Mini game
Repost content
Livestream
Post comic
Share link/ pin top/ cover
36 https://adsota.com
Adsota Social Network Services
Adsota
SOCIAL
NETWORK
39. 39 https://adsota.com
Why choose us? Impressive numbers
KhoTàu TV
The entertainment video stock has caught the most significant trend in the
online community. The number of followers is on the TOP of fanpage in Vietnam,
which is appropriate for increasing brand coverage, particularly with brands for
women: cosmetics, beauty, fashion, food, drinks, travel,...
Common age 18 - 24
Geographic Hanoi, TP.HCM
Gender Female 67%
Male 33%
Followers
Reach/month
Views/month
Interactions/month
4,700,000+
29,000,000
102,000,000
6,400,000
40. 40 https://adsota.com
Why Choose Us? Impressive numbers
Nhà Cấp 4
This is an entertainment channel for Generation Z that uses humor to express
social messages. Nha Cap 4 is perfect for communication initiatives to increase
brand coverage of dynamic, confident, youthful, and enthusiastic brands such
as mobile phones, technology, F&B…
Common age 18 - 24
Geographic Hanoi, TP.HCM
Gender Female 66%
Male 34%
Followers
Reach/month
Views/month
Interactions/month
1,300,000+
13,000,000
18,000,000
7,000,000
41. 41 https://adsota.com
Why Choose Us? Impressive numbers
Nhoàm TV
This is an exciting video stock about culinary experiences, street cafes, cooking
tips, daily delicious dishes, nutrition information, and a forum for food fans to
share thoughts. Nhoam, with its diverse content and consistent interaction,
is beloved by many young people and is today one of the significant fanpage
channels in this industry.
Common age 18 - 24
Geographic Hanoi, TP.HCM
Gender Female 80%
Male 20%
Followers
Reach/month
Views/month
Interactions/month
850,000+
18,000,000
65,000,000
17,000,000
42. 42 https://adsota.com
Why choose us? Impressive numbers
Nhà Thổ
Fascinating comic pages centered on the tragic-comedy stories of the youths
at work or in their daily lives.
Common age 18 - 24
Geographic Hanoi, TP.HCM
Gender Female 60% Male 40%
Followers
Reach/month
Views/month
Interactions/month
618,628
520,000
100,000
35,000
43. 43 https://adsota.com
Why choose us? Impressive numbers
Báo Hồng
Page covering fun information for girls, capturing trends in fashion, cosmetics,
and beauty.
Common age 18 - 24
Geographic Hanoi, TP.HCM
Gender Female 95%
Followers
Reach/month
Views/month
Interactions/month
349,940
6,600,000
12,000,000
4,000,000
Male 5%
44. Hot Fanpage Network
44 https://adsota.com
Trúng tim cậu chưa
Kho Tàu TV
Yêu ngôn hoặc chúng
Nhà Cấp 4
Báo Hồng
Nhoàm TV
Mạng nhện
Nhà Thổ
4,787,620 followers
542,861 followers
1,287,865 followers
324,498 followers
867,447 followers
349,940 followers
618,628 followers
178,406 followers
46. 46
Adsota Social Network’s Case Study
TRONG DONG PALACE
CWhite Valentine Campaign 14/3
Operating field: Food
Exploited channels
Partnership package
Quiz game production
Cover design
Post and cross-share the fanpage system
Results (3 days)
Views Reach Interactions
5.6 M 9.1 M 1.8 M
47. 47
Adsota Social Network’s Case Study
GRAB
White Valentine Campaign 14/3
Grab San Ty Vang Tet 2022
Grab Express 8/3 Giao qua khong giao viec
Grab Express 12/12 Giao nhanh khong kip bung hang
GRABFOOD - TROI CO MUA CUNG DUNG BO BUA
Operating field: Technology
Partnership package
Fun video posts
Video production
Post comic
Results (7 days)
Views Reach Interactions
2.6 M 4.1 M 1.2 M
48. 48
Adsota Social Network’s Case Study
SUN GROUP
Retained Communication Package
Operating Field: Services
200+ advertising campaigns have reached users
Post photos/videos Reach Interactions
Almost 100 10.2 M 3.2 M
49. 49
Adsota Social Network’s Case Study
ARENA OF VALOR
100++ event communication campaigns
New heroes release, anniversaries, big celebrations,
esports tournaments, music videos, etc.
Operating field: Services, eSports
Long-term partnership package
Images/Videos post
Share link
200+ advertising campaigns have
reached users
Videos/photos/
links post
Reach Interactions
250+ 30.5 M 20.8 M
51. 51 https://adsota.com
About OTA Network
OTA Network is the leading network
of Game Creators in Southeast Asia
assisting in brand visibility and conversion for targeting
young customers.
52. 52 https://adsota.com
Vision
To be the top gaming-specialized
omnichannel network in Southeast
Asia, boosting high-quality gaming
content and revolutionizing the
gaming industry.
53. 53 https://adsota.com
Mission
We are constantly working to develop
a new generation of game creators
with high-quality content creation,
high levels and mindsets to enhance
the gaming community in Vietnam.
54. 54 https://adsota.com
OTA Network Ecosystem
OTA Network Plus Takademy OTA Esports
OTA Plus is a unit that supports
Gaming to exploit commercially on
the Facebook Gaming platform.
Takademy is a unit dedicated
to training and mentoring
young people who desire to be
professional Gaming creators.
OTA Esports is a unit that specializes in
organizing esports tournaments and creating
Game content to attract the youthful
community, serving as a “bridge” to assist
companies and media organizations in the
APAC area in conveniently entering and
exploring the e-sports market in Vietnam.
55. OTA Network’s Key Activities
55 https://adsota.com
Goldweek
Showmatch Workshop Talkshow/ Gameshow
Year End Party Tournament Vietnam Creator
Summit
Large-scale synchronized
Livestream campaign, with
participation from all OTA
Network game creators.
Showmatch among top gaming creators is
shown live on channels with various genres
such as PUBG, AOV, AOE, etc.
A workshop is a gathering place for creators
to discuss ideas, share experiences, and
stay current on market and project updates.
Mysterious stories, exciting games, and
challenges will be shared by special guests
on the Gameshow/Talkshow.
An offline event with the
participation of Gaming
Creators and partners to
wrap up and appreciate a
year of operation.
An online tournament with a
new and appealing format has
generated millions of live views,
such as the AOE Facebook
Gaming Creators Cup.
The event has assembled hundreds of
OTA Network creators for branding
and sponsorship purposes.
56. 56 https://adsota.com
OTA Network Services
We can confidently provide your
brand with the best coverage
and conversion to the young
target audience by leveraging the
network power with thousands
of game creators.
Promotional Livestream Viral Content Creation
Review & directional content Specializedcontentcampaigns
57. 57 https://adsota.com
Why choose OTA Network?
Vietnam’s largest gaming
creator community
Solutions for every budget
The only Facebook Gaming
partner in Vietnam
Easy to maximize brand
coverage
Various options for
collaboration
Optimizing campaign
performance
OTA Network has 1000+ Gaming Creators in the Vietnam
market and plans to expand rapidly in the future.
Compared to working directly with Gaming Creators,
partnering with OTA Network saves at least 20% on prices.
OTA Network is the exclusive partner of Facebook
Gaming (under the Meta group) in Vietnam.
1.6 billion+ reach and more than 80 million monthly followers
on digital platforms.
Connecting brands with thousands of famous
Gaming Creators in industries such as entertainment,
professional gamers, beauty, commentators, and so on.
Adsota ecosystem resources with years of experience
consulting and implementing comprehensive
communication campaigns to help your brand enhance
marketing results at the lowest cost.
58. The most OTA Network Influencers
Pew Pew
Chim sẻ
đi nắng Nam Blue
4.1M followers 1.3M followers 3M followers
Nắng DK Khỉ
Tùng
Họa Mi
741K followers 840K followers
1 M followers
58 https://adsota.com
Tuấn Tiền Tỉ
2.8M followers
59. 59
The Outstanding Events
Vietnam Creator
Summit
Overview
Vietnam Creator Summit (VCS) is an annual series of events
hosted by OTA Network that brings together hundreds of
Vietnam’s most well-known Gaming Creators to unite the
Gaming Creator community and connect with powerful
brands across the country.
60. 60
The Outstanding Events
Csport -
The Tournament for
Top Creators
Overview
The Facebook Gaming Creators Cup is a tournament organized
exclusively for Gaming Creators on the Facebook platform, which
targets to deliver happiness and create a comfortable competitive
environment around favorite Game lines.
Results
1439 production hours
3 million viewing hours
95,000 concurrent viewers (CCV)
62,000,000 reach on digital platforms
61. 61
The Outstanding Events
Napthengay
AOV Creator Cup
Overview
The Napthengay AOV Creator Cup is a game tournament
organized by OTA Esports in collaboration with Momo and
Napthengay.vn, with a total prize value of up to $10,000
and the participation of more than 40 top Gaming Creators
in Vietnam.
Results
850 production hours
67,000 viewing hours
12,000 concurrent viewers (CCV)
12 million reach on digital platforms
65. 65 https://adsota.com
Data from GameHub.vn
Gender Age composition
Male 18 - 24 35 - 44
25 - 34 55 - 65+
Female
visits/month views/month time on site
3,6 million + 8.2 million+ 5’41s
67. Content Creation
Game news
Press Release
Communication
sponsorship
PR campaign
Gift code distribution
Community news
Technological
news
Game Evaluation
Game rankings
67 https://adsota.com
68. 68 https://adsota.com
GameHub.vn on social media
GameHub.vn
GameHub.vn Global
GameHub.vn Official Channel
More than 20 Facebook Groups
630,330 followers
200.000 members
140,000 followers
350,000 followers
73. Our expert team
Adsota
Tailor-made for your brand
Anh DANG PHU VINH
PHAM BA DUY
TRAN QUOC TOAN NGUYEN TU PHUONG NGUYEN THAI DUY
Head of Adservice
COO Adsota
Head of OTA Network
CEO Adsota Head of
Adsota Social Network
Head of GameHub.vn
https://adsota.com
