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Current Status of Nutrition and
  Health Claim in Malaysia


           Norrani Eksan
   Food Safety and Quality Division
     Ministry of Health Malaysia




     ILSI Seminar, Kuala Lumpur
            20 Sept 2010
Status of Nutrition labelling….
• Malaysia- mandatory nutrition labelling
  for wide variety of foods
• Law gazzeted in 2003 and enforced in
  2005
• More than 50 categories of commonly
  consumed foods
Nutrition labelling only mandatory for
certain food group.

            but……….

 When a food makes a nutrition
claim, it is mandatory to include a
nutrition labeling and the amount of
any other nutrient for which a
nutrition claim is made in respect of
the food.
Nutrition Labelling and
      Claims in Malaysia
2 parts:
• Declaration of energy value,
  carbohydrate, protein and fat

• Specific provisions for claims such as
  nutrient content claim, nutrient function
  claim and nutrient comparative claim
Labelling of Mandatory
            Nutrients
• Must declare –
  – Energy
  – Protein
  – Carbohydrate
  – Fat

  – (Total sugars – only for ready to drink
    beverages)
Labelling of Optional
              Nutrients
•   Vitamins and minerals( if meet criteria)
•   Dietary fibre
•   Sodium
•   Cholesterol
•   Fatty acids
Declaration for vitamin and mineral

• Criteria
• - Only those listed in NRV or
• - With written approval from
•     the director, and
• - Present in not less than 5%
•     NRV perserving
Nutrition Claims
•   Nutrient content claim
•   Nutrient comparative claim
•   Nutrient function claim
•   Claim for enrichment, fortification or
    other words of similar meaning
Health claim
(disease risk reduction claim)
   Prohibited in Malaysia
Function claim VS Health Claim
• FUNCTION CLAIM          • HEALTH CLAIM

• Describe the specific • Suggest or implies a
  role of the nutrient in   relationship between a
  relation to physiological food      and    health
  functions                 condition

• Ex: Iron is a factor in • Health claim such as
  red      blood      cell  disease risk reduction
  formation.                claims     are     not
• Calcium aids in the dev   permitted
  of strong bones and • Ex: Iron can help
  teeth                     reduce the risk of
                            anemia
Nutrient function claim
Latest amendments
• Gazetted on 19 Nov 2009 ( P.U. (A) 403
• Reg 26- “Nutrient supplement”
  substituted by “added nutrient”

• “Added nutrient” includes any mineral,
  vitamin, amino acid, fatty acid,
  nucleotide or other food components
  which, when added singly or in
  combination to food, improves the
  nutritional value of the food.
Amendment of Twelfth
       Schedule
• Permitted Nutrient Supplement
  Added nutrient:
• Vitamin and mineral
• Amino acids
• Fatty acids
• Nucleotides
• Other food components
Other Food Components
• Inulin

• Oligofructose/ Fructooligosaccharide

• Sialic acid (from milk)

• Plant sterol or plant stanol or phytosterols or
  phystanols comprising mainly of sitosterol,
  campesterol, stigmasterol and other related
  plant stanol.
Amendments….

• Fifth A Sch:

“Component       Claim   Condition
                         Not more than
Sugar            Low     5g per 100g(s)
                         2.5g per 100ml (l)

                 Free    0.5g per 100g(s)
                         0.5g per 100ml(l)
Amendment…
• Fifth A schedule
   Component Claim   Condition
                     Not more than
   Sodium     Low    0.12 g per 100g(s)
                     0.06 g per 100ml(l)
              Very   0.04g per 100g (s)
              low    0.02g per 100ml(l)

                     0.005g per 100g(s)
              Free   0.005g per 100ml(l)
Exemption
• Small packages –total surface less than
  100cm2
• Returnable glass bottle’s

• …..Provided no nutrition claim was
  made.
Permitted Nutrition Function
                Claims
• A total of fifty two(52) nutrition function claims
  listed. (as of August 2010)
• All listed in the Guide to Nutrition Labelling and
  Claim http://fsq.moh.gov.my
• Additional five (5) new claims ( 2008-2010)
• -Lutein
•   -Isomaltulose
•   -Resistant dextrin/Resistant maltodextrin
•   -Oligofructose-inulin mixture
•   -Plant sterol esters
Criteria for ‘nutritious’ claim
• Contains:
• A range of nutrients including carbohydrate,
  fat, protein, vitamin and mineral
• A substantial amount of energy of more than
  40kcal per 100g or 20 kcal per 100ml
• Source of protein not less than 5 g per 100g
  or 2.5g per 100ml
• At least four vitamins and two mineral
  (excluding sodium) of an amount that meets
  the criteria for claim as source
Permitted Nutrition Function
           Claims

• Lutein:
• As a predominant macular pigment in
  the retina, Lutein is able to filter blue
  light and may protect the eye
Condition
Component   Minimum     Other Condition
            amount
            required
Lutein      2.5 µg per This minimum level is specified for
            100ml (3.7 infant formula only.
            mg       per
            100kcal)
            20 µg per This minimum level is specified for
            100ml    (30 follow up formula only.
            mg       per
            100kcal)

            20 µg per This minimum level is specified for
            100ml    (20 formulated milk powder for children
            mg       per only.
            100kcal)
Permitted claims
• Isomaltulose:-
• Isomaltulose is slowly hydrolysed to glucose
  and fructose, and therefore it provides longer
  lasting energy compared to sucrose
• Isomaltulose is a slowly release source of
  energy compared to sucrose
• Isomaltulose provides longer lasting energy
  compared to sucrose
• Isomaltulose is slowly hydrolysed to glucose
  and fructose, compared with sucrose
•
Condition
Component    Minimum Other Condition
             amount
             required


Isomaltulose 15g/      Addition and claim for
             serving   Isomaltulose          resistant
                       maltodextrin      are       not
                       permitted in infant formula
Permitted claims
• Resistant      dextrin     /  Resistant
  maltodextrin :
• Resistant      dextrin     /  Resistant
  maltodextrin is a soluble dietary fibre
  that helps to regulate / promote regular
  bowel movement especially of people
  with a tendency to constipation.
Condition
Component     Minimum Other Condition
              amount
              required



Resistant      2.5 g per   Addition     and  claim    for
dextrin      / serving     resistant dextrin / resistant
Resistant                  maltodextrin are not permitted
maltodextrin               in infant formula
Permitted claims
• Oligofructose-inulin mixture containing
  36-42% oligofructose (DP 2-10) and 50-
  56 % inulin (DP >10) helps to increase
  calcium absorption and increase bone
  mineral density when taken with
  calcium rich food

• Plant sterol esters helps lower or
  reduce cholesterol*
Condition
Component      Minimum Other Condition
               amount
               required



Oligofructose- 2 g per   Total fructant content in the
inulin mixture serving   mixture shall be more than 90%
containing 36-           on dry weight basis”
42%
oligofructose
(DP 2-10) and
50-56 % inulin
(DP >10)
Conditions
Component      Minimum Other Condition
               amount
               required
Plant sterol   0.65 g    Types of plant sterol esters permitted:
esters         per       “campesterol ester, stigmasterol ester and beta-
               serving   sitosterol ester”;

                         Maximum amount in daily serving for product added
                         with plant sterol esters is not more than 3 g per day;

                         Declaration of the total amount of plant sterol esters
                         contained in the products shall be expressed in
                         metric units per 100 g or per 100 ml or per package
                         if the package contains only a single portion and
                         per serving as quantified on the label;

                         Only the terms “plant sterol esters” shall be used in
                         declaring the presence of such components;
Conditions
Component      Minimum    Other Condition
               amount
               required
Plant sterol              There shall be written on the label of food making
esters                    such claim the following statements:

                          “Not recommended for pregnant and lactating
                          women, and children under the age of five years”;

                          “Persons on cholesterol-lowering medication shall
                          seek medical advice before consuming this
                          product”;

                          that the product is consumed as part of a balanced
                          and varied diet and shall include regular
                          consumption of fruits and vegetables to help
                          maintain the carotenoid level; and

                          “With added plant sterol esters” in not less than 10
                          point lettering”.
Procedure for approval of
      Nutrition Claims
• Application from industry
• Review and recommendation by Expert
  Committee on Nutrition

• Endorsed by Advisory Committee on
  Food Regulations 1985
• Approval by Director (DDG)
Procedure for approval of Nutrition Claims

•    Accompany by supporting document :
•     Proposed claim and food
•    -limit of probable daily intake of nutrient
•    Chemical structure and formula of the nutrient
•    Information on physiological role of the nutrient
•    Level of “source: of nutrient per 100g or ml with scientific
     justification of the proposed level.
•    Evidence or benefit from 5 clinical trial (Studies should be
     published in refered journal
•    Epidemiological and experimental studies and reviewed paper
     may be included as supportive evidence.
•    Information regarding stability and bioavailability of the
     nutrient in raw, processed and/or finished food
•    Analytical method
•    Data on safety evaluation derived both chronic and acute
     studiesc
•    Approval from other country)
National Survey 2008

• Involving 3240 respondents from 15
  states

• To determine the knowledge, attitude
  and practices regarding nutrition
  labelling     among      Malaysian
  consumers.
Knowledge on nutrition and
    nutrition labelling
Nutrition labelling knowledge
Attitude towards nutrition
         labelling
Consumer survey 2009
     ( Fatimah Sulong,   Nik Ismail Nik Daud, Tee E Siong)


• Study conducted in Klang Valley, involving
  232 female respondents , age 20-59 years

• To assess the level of understanding and
  ability to extract information from nutrition
  information panel (NIP)
Level of understanding on NIP
           formats
Thank you for you attention




    E-mail: norrani@moh.gov.my

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Current status of nutrition & health claims in malaysia

  • 1. Current Status of Nutrition and Health Claim in Malaysia Norrani Eksan Food Safety and Quality Division Ministry of Health Malaysia ILSI Seminar, Kuala Lumpur 20 Sept 2010
  • 2. Status of Nutrition labelling…. • Malaysia- mandatory nutrition labelling for wide variety of foods • Law gazzeted in 2003 and enforced in 2005 • More than 50 categories of commonly consumed foods
  • 3. Nutrition labelling only mandatory for certain food group. but………. When a food makes a nutrition claim, it is mandatory to include a nutrition labeling and the amount of any other nutrient for which a nutrition claim is made in respect of the food.
  • 4. Nutrition Labelling and Claims in Malaysia 2 parts: • Declaration of energy value, carbohydrate, protein and fat • Specific provisions for claims such as nutrient content claim, nutrient function claim and nutrient comparative claim
  • 5. Labelling of Mandatory Nutrients • Must declare – – Energy – Protein – Carbohydrate – Fat – (Total sugars – only for ready to drink beverages)
  • 6. Labelling of Optional Nutrients • Vitamins and minerals( if meet criteria) • Dietary fibre • Sodium • Cholesterol • Fatty acids
  • 7. Declaration for vitamin and mineral • Criteria • - Only those listed in NRV or • - With written approval from • the director, and • - Present in not less than 5% • NRV perserving
  • 8. Nutrition Claims • Nutrient content claim • Nutrient comparative claim • Nutrient function claim • Claim for enrichment, fortification or other words of similar meaning
  • 9. Health claim (disease risk reduction claim) Prohibited in Malaysia
  • 10. Function claim VS Health Claim • FUNCTION CLAIM • HEALTH CLAIM • Describe the specific • Suggest or implies a role of the nutrient in relationship between a relation to physiological food and health functions condition • Ex: Iron is a factor in • Health claim such as red blood cell disease risk reduction formation. claims are not • Calcium aids in the dev permitted of strong bones and • Ex: Iron can help teeth reduce the risk of anemia
  • 12.
  • 13. Latest amendments • Gazetted on 19 Nov 2009 ( P.U. (A) 403 • Reg 26- “Nutrient supplement” substituted by “added nutrient” • “Added nutrient” includes any mineral, vitamin, amino acid, fatty acid, nucleotide or other food components which, when added singly or in combination to food, improves the nutritional value of the food.
  • 14. Amendment of Twelfth Schedule • Permitted Nutrient Supplement Added nutrient: • Vitamin and mineral • Amino acids • Fatty acids • Nucleotides • Other food components
  • 15. Other Food Components • Inulin • Oligofructose/ Fructooligosaccharide • Sialic acid (from milk) • Plant sterol or plant stanol or phytosterols or phystanols comprising mainly of sitosterol, campesterol, stigmasterol and other related plant stanol.
  • 16. Amendments…. • Fifth A Sch: “Component Claim Condition Not more than Sugar Low 5g per 100g(s) 2.5g per 100ml (l) Free 0.5g per 100g(s) 0.5g per 100ml(l)
  • 17. Amendment… • Fifth A schedule Component Claim Condition Not more than Sodium Low 0.12 g per 100g(s) 0.06 g per 100ml(l) Very 0.04g per 100g (s) low 0.02g per 100ml(l) 0.005g per 100g(s) Free 0.005g per 100ml(l)
  • 18. Exemption • Small packages –total surface less than 100cm2 • Returnable glass bottle’s • …..Provided no nutrition claim was made.
  • 19. Permitted Nutrition Function Claims • A total of fifty two(52) nutrition function claims listed. (as of August 2010) • All listed in the Guide to Nutrition Labelling and Claim http://fsq.moh.gov.my • Additional five (5) new claims ( 2008-2010) • -Lutein • -Isomaltulose • -Resistant dextrin/Resistant maltodextrin • -Oligofructose-inulin mixture • -Plant sterol esters
  • 20. Criteria for ‘nutritious’ claim • Contains: • A range of nutrients including carbohydrate, fat, protein, vitamin and mineral • A substantial amount of energy of more than 40kcal per 100g or 20 kcal per 100ml • Source of protein not less than 5 g per 100g or 2.5g per 100ml • At least four vitamins and two mineral (excluding sodium) of an amount that meets the criteria for claim as source
  • 21. Permitted Nutrition Function Claims • Lutein: • As a predominant macular pigment in the retina, Lutein is able to filter blue light and may protect the eye
  • 22. Condition Component Minimum Other Condition amount required Lutein 2.5 µg per This minimum level is specified for 100ml (3.7 infant formula only. mg per 100kcal) 20 µg per This minimum level is specified for 100ml (30 follow up formula only. mg per 100kcal) 20 µg per This minimum level is specified for 100ml (20 formulated milk powder for children mg per only. 100kcal)
  • 23. Permitted claims • Isomaltulose:- • Isomaltulose is slowly hydrolysed to glucose and fructose, and therefore it provides longer lasting energy compared to sucrose • Isomaltulose is a slowly release source of energy compared to sucrose • Isomaltulose provides longer lasting energy compared to sucrose • Isomaltulose is slowly hydrolysed to glucose and fructose, compared with sucrose •
  • 24. Condition Component Minimum Other Condition amount required Isomaltulose 15g/ Addition and claim for serving Isomaltulose resistant maltodextrin are not permitted in infant formula
  • 25. Permitted claims • Resistant dextrin / Resistant maltodextrin : • Resistant dextrin / Resistant maltodextrin is a soluble dietary fibre that helps to regulate / promote regular bowel movement especially of people with a tendency to constipation.
  • 26. Condition Component Minimum Other Condition amount required Resistant 2.5 g per Addition and claim for dextrin / serving resistant dextrin / resistant Resistant maltodextrin are not permitted maltodextrin in infant formula
  • 27. Permitted claims • Oligofructose-inulin mixture containing 36-42% oligofructose (DP 2-10) and 50- 56 % inulin (DP >10) helps to increase calcium absorption and increase bone mineral density when taken with calcium rich food • Plant sterol esters helps lower or reduce cholesterol*
  • 28. Condition Component Minimum Other Condition amount required Oligofructose- 2 g per Total fructant content in the inulin mixture serving mixture shall be more than 90% containing 36- on dry weight basis” 42% oligofructose (DP 2-10) and 50-56 % inulin (DP >10)
  • 29. Conditions Component Minimum Other Condition amount required Plant sterol 0.65 g Types of plant sterol esters permitted: esters per “campesterol ester, stigmasterol ester and beta- serving sitosterol ester”; Maximum amount in daily serving for product added with plant sterol esters is not more than 3 g per day; Declaration of the total amount of plant sterol esters contained in the products shall be expressed in metric units per 100 g or per 100 ml or per package if the package contains only a single portion and per serving as quantified on the label; Only the terms “plant sterol esters” shall be used in declaring the presence of such components;
  • 30. Conditions Component Minimum Other Condition amount required Plant sterol There shall be written on the label of food making esters such claim the following statements: “Not recommended for pregnant and lactating women, and children under the age of five years”; “Persons on cholesterol-lowering medication shall seek medical advice before consuming this product”; that the product is consumed as part of a balanced and varied diet and shall include regular consumption of fruits and vegetables to help maintain the carotenoid level; and “With added plant sterol esters” in not less than 10 point lettering”.
  • 31. Procedure for approval of Nutrition Claims • Application from industry • Review and recommendation by Expert Committee on Nutrition • Endorsed by Advisory Committee on Food Regulations 1985 • Approval by Director (DDG)
  • 32. Procedure for approval of Nutrition Claims • Accompany by supporting document : • Proposed claim and food • -limit of probable daily intake of nutrient • Chemical structure and formula of the nutrient • Information on physiological role of the nutrient • Level of “source: of nutrient per 100g or ml with scientific justification of the proposed level. • Evidence or benefit from 5 clinical trial (Studies should be published in refered journal • Epidemiological and experimental studies and reviewed paper may be included as supportive evidence. • Information regarding stability and bioavailability of the nutrient in raw, processed and/or finished food • Analytical method • Data on safety evaluation derived both chronic and acute studiesc • Approval from other country)
  • 33. National Survey 2008 • Involving 3240 respondents from 15 states • To determine the knowledge, attitude and practices regarding nutrition labelling among Malaysian consumers.
  • 34. Knowledge on nutrition and nutrition labelling
  • 37. Consumer survey 2009 ( Fatimah Sulong, Nik Ismail Nik Daud, Tee E Siong) • Study conducted in Klang Valley, involving 232 female respondents , age 20-59 years • To assess the level of understanding and ability to extract information from nutrition information panel (NIP)
  • 38. Level of understanding on NIP formats
  • 39.
  • 40. Thank you for you attention E-mail: norrani@moh.gov.my