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Elevate: Launching & Leading A Social Media Practice

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Presentation from 2012 Social Fresh East conference highlighting my development from a social media manager, to a social leader. Includes 7 areas of elevation all future & current leaders in the social industry must master.

Elevate: Launching & Leading A Social Media Practice

  1. 1. #ElevateSocial#ElevateSocial Parker Adrian D. @adriandparker @adriandparker
  2. 2. June 7, 2010•Steve Jobs announced the Apple iPhone 4 at WWCD•RadioShack had 17 days to prep for launch #ElevateSocial•Social Media lead the way @adriandparker
  3. 3. June 24, 2010 June 7, 2010•Successful launched required Social Media to accelerate•Transformed from niche channel to business driver #ElevateSocial•It was time for me to lead, not simply manage. manage. @adriandparker
  4. 4. #ElevateSocial @adriandparker
  5. 5. Community Manager1. From Community Manager to Coach #ElevateSocial @adriandparkerImage: http://www.montrealgazette.com/6075842.binImage: http://www.montrealgazette.com/6075842.bin #ElevateSocial
  6. 6. Community Manager2. From Evangelist to Educator #ElevateSocial @adriandparkerImage: http://keeparthappening.org/grantees/details/st._louis_symphony/Image: #ElevateSocial
  7. 7. Community Manager Alignment3. From Advocacy to #ElevateSocial @adriandparkerImage: http://www.lsb.com/images/2010/06/scott-cook-intuit.jpgImage: http://www.lsb.com/images/2010/06/scott-cook- #ElevateSocial
  8. 8. Community & Learn to Prove & Do4. From Test Manager #ElevateSocial @adriandparkerImage: http://bama.ua.edu/~istancu/images/lsnd_tank.gifImage: #ElevateSocial
  9. 9. Community Manager to Business Practice5. From Brand Program #ElevateSocial @adriandparkerImage: http://cdn.theatlantic.com/static/infocus/occupy093011/o01_58590925.jpgImage: #ElevateSocial
  10. 10. Community Manager6. From Mobile as 3rd Screen to 1st Screen #ElevateSocial @adriandparkerImage: http://shanghaiist.com/2011/07/31/subway_supermarket_shopping_comes_t.phpImage: http://shanghaiist.com/2011/07/31/subway_supermarket_shopping_comes_t.php #ElevateSocial
  11. 11. Community Manager7. From Policy to Protection #ElevateSocial @adriandparkerImage: http://odmgrp.com/2011/12/07/online-content-laws-are-heating-up-what-Image: http://odmgrp.com/2011/12/07/online-content-laws-are-heating-up-what-does-that-mean-to-you-and-me/does-that-mean-to-you-and- #ElevateSocial
  12. 12. Recap 1. If CMO knows the cost, prove the worth. 2. Give teams permission to fail 3. Leadership is plural. Vision is singular 4. Measure Return On Impact (ROI) 5. Ordinary doing the extraordinary 6. Mobile 1st 7. Keep your enemies close Progress over perfection #ElevateSocial @adriandparkerImage: http://www.flickr.com/photos/achintyas_eye_view/6326677878/sizes/l/in/photostream/Image:
  13. 13. THANK YOU #ElevateSocial @adriandparker www.adriandparker.com#ElevateSocial @adriandparker