Presentation from 2012 Social Fresh East conference highlighting my development from a social media manager, to a social leader. Includes 7 areas of elevation all future & current leaders in the social industry must master.

1. #ElevateSocial
#ElevateSocial Parker
Adrian D. @adriandparker
@adriandparker

2. June 7, 2010
•Steve Jobs announced the Apple iPhone 4 at WWCD
•RadioShack had 17 days to prep for launch
#ElevateSocial
•Social Media lead the way @adriandparker

3. June 24, 2010 June 7, 2010
•Successful launched required Social Media to accelerate
•Transformed from niche channel to business driver
#ElevateSocial
•It was time for me to lead, not simply manage.
manage.
@adriandparker

4. #ElevateSocial @adriandparker

5. Community Manager
1. From Community Manager to Coach
#ElevateSocial @adriandparker
Image: http://www.montrealgazette.com/6075842.bin
Image: http://www.montrealgazette.com/6075842.bin
#ElevateSocial

6. Community Manager
2. From Evangelist to Educator
#ElevateSocial @adriandparker
Image: http://keeparthappening.org/grantees/details/st._louis_symphony/
Image:
#ElevateSocial

7. Community Manager Alignment
3. From Advocacy to
#ElevateSocial @adriandparker
Image: http://www.lsb.com/images/2010/06/scott-cook-intuit.jpg
Image: http://www.lsb.com/images/2010/06/scott-cook-
#ElevateSocial

8. Community & Learn to Prove & Do
4. From Test Manager
#ElevateSocial @adriandparker
Image: http://bama.ua.edu/~istancu/images/lsnd_tank.gif
Image:
#ElevateSocial

9. Community Manager to Business Practice
5. From Brand Program
#ElevateSocial @adriandparker
Image: http://cdn.theatlantic.com/static/infocus/occupy093011/o01_58590925.jpg
Image:
#ElevateSocial

10. Community Manager
6. From Mobile as 3rd Screen to 1st Screen
#ElevateSocial @adriandparker
Image: http://shanghaiist.com/2011/07/31/subway_supermarket_shopping_comes_t.php
Image: http://shanghaiist.com/2011/07/31/subway_supermarket_shopping_comes_t.php
#ElevateSocial

11. Community Manager
7. From Policy to Protection
#ElevateSocial @adriandparker
Image: http://odmgrp.com/2011/12/07/online-content-laws-are-heating-up-what-
Image: http://odmgrp.com/2011/12/07/online-content-laws-are-heating-up-what-
does-that-mean-to-you-and-me/
does-that-mean-to-you-and- #ElevateSocial

12. Recap
1. If CMO knows the cost, prove the worth.
2. Give teams permission to fail
3. Leadership is plural. Vision is singular
4. Measure Return On Impact (ROI)
5. Ordinary doing the extraordinary
6. Mobile 1st
7. Keep your enemies close
Progress over perfection
#ElevateSocial @adriandparker
Image: http://www.flickr.com/photos/achintyas_eye_view/6326677878/sizes/l/in/photostream/
Image:

13. THANK YOU
#ElevateSocial
@adriandparker
www.adriandparker.com
#ElevateSocial @adriandparker