OGaraCo B2B Consulting, Workshops, Training & Coaching

Consulting | Workshops | Training | Coaching
OGaraCo, deliver consultancy, executive workshops,
bespoke training and group coaching to over 100 people
each year from nearly as many companies — with a 90%+
average positive rating.
Onsite or offsite — from half-day to one/two days — followed
up with documented recommendations, coaching and
support to ensure successful implementation and positive
results.
Here is a sample of recently delivered programmes that can
be tailored to your needs.
Contact adrian@ogaraco.com with your specific requirements.
Contents
Course Leader 2
Testimonials 3
Public Speaking 4
Workshops & Training
B2B Marketing Fundamentals 5
Lead Generation For Revenue 6
Account Based Marketing (ABM) 8
Marketing Automation Strategy 10
Go-to-market Campaigns & Advanced Nurturing 12
International Marketing Strategy & Planning 13
Sales & Marketing Alignment 14
Lean Growth Hacking 16
Driving Change as a Marketing Leader 17
Ⓒ OGaraCo 2018 | All Rights Reserved | ogaraco.com | info@ogaraco.com | +44 7867 424 991
1

Course Leader
Adrian O'Gara,
founder, lead
consultant and
trainer at
OGaraCo, is a
leading expert in
business
transformation,
from operations to sales and marketing
alignment. His experience spans from niche
start-ups and innovative fast-growth
companies to global industry leaders in high
value business products and services — to
deliver predictable revenue, sustainable
growth and measurable results.
Before founding OGaraCo, Adrian worked in
sales, marketing and operations roles for
business process, automation and analytics
providers. This has given him a solid
foundation in linking company purpose,
culture and strategy with people and process
— supported by data and technology.
Adrian is now a consultant, public speaker,
trainer and writer for leading global
publications on topics such as sales and
marketing alignment and transformation,
demand generation, account-based marketing
and selling, social selling, funnel
management, predictive analytics and aligning
teams with the buyer journey via sales and
marketing automation.
In recent years, Adrian has helped transform
sales and marketing teams through significant
change — aligning stakeholders and training
cross-functional teams. He has lead the
merger of two companies as marketing lead.
Moving onto sales and marketing operations
roles — designing, building and implementing
new organisational structures — from global
demand & digital teams to regional revenue
centres-of-excellence (CoE). All supported by
the Agile implementation of customer
relationship management (CRM), sales and
marketing automation as well as business
intelligence (BI) and analytics.
Adrian developed the OGaraCo B2B Value
Framework™ to help companies plot their
path to increasing customer lifetime value.
Based on 20+ years experience in
lead-to-revenue funnel management —
applying an evidence-based approach to
sales and marketing transformation.
Adrian also holds a BA (Hons) in Business
Studies & Marketing from Coventry University
and is a Fellow of the Chartered Institute of
Marketing (FCIM). He has also been trained
and certified by SiriusDecisions, the leading
analysts for B2B sales and marketing, whom
he has worked closely with for over a decade
— implementing their best-practice across
sales and marketing.
More details at
http://linkedin.com/in/adrianogara
&
http://ogaraco.com
2

Testimonials
Angela Valente, Consultant, Like Reply, WPP
Group — marketing automation public course
“I participated in a Marketing Automation workshop,
led by Adrian O'Gara. It was a great opportunity to
learn new strategies, tactics and discuss topic from a
different point of view. I really appreciated Adrian
taking the time to understand my current projects, and the rest of the
group's, to give us real examples we can implement the next day. I
especially liked the time for hands on exercises where we put our
learning into practice. I would recommend the course to anyone who is
new or experienced in marketing automation.”
Viviane Lorenzettiq, Marketing Communications
Manager, UBM Plc — lead gen public course
“Adrian was my mentor in the Lead Generation course
by eMarketeers recently given in London. He is very
talented, results-driven and extremely positive person.
His ability to present the content and engage his
audience is impressive. I would recommend Adrian as a mentor/
teacher/ consultant with no doubt.”
More testimonials at http://linkedin.com/in/adrianogara
Meg Dilnot, Head of Marketing & Strategy,
Marketing Leaders — marketing training agency
“I worked with Adrian on a project with one of our
largest clients at Marketing Leaders, GE Healthcare,
where he created a bespoke marketing automation
course for the exact requirements of the team. Adrian
is a highly skilled consultant with the ability to get to the core of clients’
needs and transform this into a tailored workshop based on the client’s
current challenges. With his cutting edge knowledge, creative problem
solving skills and interactive hands-on exercises — Adrian left the client
with a clear plan of action and practical ideas to implement.”
Video Testimonials
Hear from The Adecco Group’s CMO, Microsoft’s Marketing Director
& CA Technologies’ Global Marketing Ops — visit ogaraco.com/video
3

Public Speaking
In addition to the following bespoke training and executive workshops, Adrian O’Gara is available for public speaking and keynotes. From public
conferences to internal marketing or sales meetings that need a guest speaker with knowledge and experience in B2B. Below are two examples of recent
speaking engagements, followed by many topics that can be tailored to your needs.
Why your martech fails to deliver returns
Marketing has arguably
been through the biggest
and fastest digital
transformation than any
other department in
recent years.
● Understand why your technology might not be living up to the
promise you were sold
● Learn how best to put your people first, focused on co-created
playbooks and building a performance culture across your
business
● How to take an evidence-based approach, based on the
experiences of hundreds of B2B companies on how to drive more
value from your martech stack
Watch a 3-minute video summary 0r the full 24-minute recording and
view the slides here.
Beyond Sales & Marketing Alignment
Going beyond sales
and marketing
alignment - learn
why marketing is
central to aligning
your entire
organisation with the
customer journey.
● Learn how best to put your people first, focused on
co-created customer focused playbooks and building a
performance culture across your business
● How to take an evidence-based approach, based on the
experiences of hundreds of B2B companies on how to drive
more value from aligning with your customers
Watch a 3-minute video summary or the full 28-minute recording
and view the slides here.
Contact adrian@ogaraco.com with your specific requirements.
4

B2B Marketing Fundamentals
Whether you're new to the world of business, or new to
business-to-business (B2B) marketing, and how it differs
from business-to-consumer (B2C), this course has you
covered. It's a foundational beginner's guide to the world
on B2B marketing. A high level view with actionable
insight to help you improve your marketing results.
What will I learn?
● Principles and concepts of marketing — B2B & B2C
● Why most principles (and courses) are B2C & not B2B
marketing focused?
● Is Sales the king in B2B?
● Understanding the dynamics and aligning the relationship
between marketing and sales
● The king is dead, long live the (content) king!
● Why are B2B marketing & sales cycles getting longer? And
what to do about it.
● What is the B2B marketing and sales funnel and is it still
relevant?
● What is the B2B: buyer journey, customer life cycle and
lead-to-revenue process
● The buying committee and how to create buyer personas and
multi-touch integrated campaigns
● The power (and challenges) of managing Customer
Relationship Management (CRM) and Marketing Automation
● How to build a solid marketing plan — aligned with your
business goals and the importance of Return on Investment
(ROI) in B2B and how to measure, monitor and improve it
Who should attend?
This course is ideal for junior level marketers or experienced marketers
who are new to B2B and would like to understand how it differs
from B2C.
5

Lead Generation For Revenue
Going beyond generating raw leads, to qualified opportunities,
for increasing revenue and customer lifetime value
In the new world of the considered purchase, with multiple buyers in
multi-month to multi-year buyer journeys, it takes an integrated set of
messages and touch points, both online and offline to win the deal. It
takes and aligned team of people to help the customer choose your
product or service. From marketing to inside sales development and
external account executives. We all need to work together in a
seamless fashion to beat the competition and win new business.
In this course we go beyond the old-fashioned view of the marketer
only focusing on lead generation or sales just focusing on closing
short-term business. Learn how businesses with an aligned marketing
and sales team offering ‘integrated’ multi-touch, omni-channel
campaigns will beat the competition and increase revenue as well as
increase customer lifetime value.
Course Programme
The ever changing world of marketing
● Learning from the past, understand the present and what's
changing
● Current research and how to adopt and adapt
● How marketing partner with sales in a unified Lead-to-Revenue
process
Thought Leadership for Unqualified Leads
● The role of PR and Social Media for expressing your
point-of-view
● How to create research that positions you as a thought leader
● The importance of testimonials and case studies and how to get
them agreed by customers
● Why you need value-add content that hooks and reels in buyers
Demand Generation for Qualified Leads
● Integrated campaigns: balancing the mix of tradition and digital
to inbound and outbound
What are the top performing channels in Europe
● Website: the importance of landing pages & content that
converts
● Digital: from Websites and SEM to social and email — how to
integrate them into the mix
● Events: offline and online — when to use them and for what
purpose
● Direct Mail: is the old hard copy snail-mail dead or alive a
kicking?
● Calling: should you interrupt your prospects or call them when
they are ready?
Sales & Marketing Alignment for Opportunities & Revenue
● Why you need a joined up marketing and sales team —
mapped to the customer journey
● How to build trust between marketing and sales with an agreed
lead quality level, shared language, service level agreements
and shared goals & KPIs
● The role of sales enablement and training: who owns it and why
is it important
● Working with Inside Sales Development teams to turn leads into
qualified opportunities
6

● How to partner with Sales Account Execs to ensure deals are
closed
● The importance of Pipeline Acceleration programmes and
recycling leads and opportunities
● The new role of Account Based Marketing and how it brings
marketing and sales together
Strategy & Operations for Performance & Optimisation
● Segmentation of your customers and positioning your company
● The dynamics of industry verticals and geographical regions
● Identifying the buying committee, personas and why you need
them
● The importance of your data and database of contacts
What skills do the marketing team need and how to find & fill the
gaps
● How to structure your team for global and local execution
Automation: The new and ever changing role of CRM, SFA, MA
platforms and supporting tools
Creating the Integrated Campaign Plan for Execution
● Strategic Planning: Setting goals, objective, strategy and plan of
action
● Campaign planning, setting objectives, targets, budgets and
KPIs
● Think global but act local — the differences in marketing across
Europe and beyond
● Creating a marketing plan that fits your business plan & sales
execution strategy
How will I benefit?
Upon completion of this course, you will understand:
● What is the new customer buyer journey and extended
customer life cycle?
● Learn the importance measuring customer experience to
achieve revenue targets
● How to best integrate traditional & digital marketing strategies to
create omni-channel campaigns
● Why marketing & sales need to be aligned and the steps on
how to do it
● How to achieve marketing accountability & ROI through
Revenue Marketing and Marketing Performance Measurement
& Management (MPM)
Who should attend?
This course typically attracts attendees looking to develop an
understanding of the dynamic and changing world of marketing & sales
— from a marketing point of view. Those looking for an update on the
latest trends in this area. Or experienced digital marketers wanting to
understand traditional marketing and how to create integrated
campaigns. And for everyone who wants to learn how to create leads
that convert to revenue and long-term customer value. The course is
designed to give attendees a rapid boost to their knowledge of B2B
marketing strategy and techniques covering the entire process. The
approach is practical and straight-talking with specific case studies and
research to bring the theory to life.
Contact adrian@ogaraco.com with your specific requirements
7

Account Based Marketing (ABM)
ABM is hot, again. But the world has changed. Gone are the days of
needing huge teams of marketers to focus on a few accounts. ABM can
now scale. Enabled by the latest advances in mass-personalisation,
retargeting and programmatic account-based advertising. It’s not
possible to treat an entire market as an individual company — targeted
with personalised messages to suit their individual needs. ABM, in it's
newest form, finds the right balance between inbound and outbound, as
well as, online and offline — to create an integrated campaign
approach. All focused on the buying committee in the complex B2B
buyer and customer journey.
Course Programme
Starting an Account-Based Marketing strategy
● Building the business case for Account-Based Marketing
● How to align Marketing, Sales & Customer Services
● Choosing agencies and technologies to support your inhouse
people and process
● EXERCISE: Creating a people and partner plan
Identifying target accounts
● How to target markets & accounts
● Choosing and leveraging target accounts for ABM
● Marketing Qualified Accounts (MQA) — qualifying and scoring
target accounts
● EXERCISE: Creating an account plan
Populating contacts into accounts
● How to identify the right people in your accounts
● Using Marketing Automation to support ABM automation
A joint data strategy with marketing, sales and customer service
teams
● EXERCISE: Creating a contacts and data plan
Identifying accounts in buyer mode
● How to increase lead quality & velocity
● Creating relevant and personalised content for campaigns
● How to create an ABM playbook
● EXERCISE: Creating an ABM playbook
Turning Customers Into Advocates
● Moving from buyer journeys to customer life cycles
● Measuring and increasing Customer Lifetime Value (CLV)
● How Marketing best support customers via Sales and Customer
Services
● EXERCISE: Creating a customer advocacy plan
Key Measures of Success
● Monitoring & measuring ABM campaigns to increase success
● How to tracking metrics at account level
● EXERCISE: Creating measures for success
8

Benefits
● Learn how to create stronger engagement with prospects and a
more targeted approach to nurturing
● Find out how to optimise upsell and cross-sell with customers
● How best to utilise data for intelligence and smarter targeting
● Align your sales, marketing and services teams to focus on the
most lucrative clients and prospects
● Develop and deploy a successful ABM strategy, including case
studies and best practice for planning and execution
Who should attend?
Digital and traditional marketers looking to integrate online and offline
campaigns for greater results. Marketers looking to align their plans
with sales and integrate their strategy with the overall business goals.
From junior to senior marketers involved in ABM or those wishing to
develop this strategy further
Testimonial
“I worked with Adrian O'Gara while he was
advising the leadership team at
ThoughtWorks. As head of financial service
for Europe, I needed the support of a senior
sales and marketing expert to help build a
new value proposition for retail banking
under a target account strategy. Adrian
managed to coordinate a large team of stakeholders and organise a
centre of excellence to build and coordinate an account based
marketing strategy - targeting the UK’s leading banks. He worked with
our subject matter experts to craft new propositions to take to market.
Historically, this would take over 12 months to plan and execute.
Within 8 weeks, Adrian managed to help us create qualified
opportunities with over 14 key accounts with many more in the
pipeline. We expect to see £1m in revenue within 6 months from a
modest £45k marketing investment. I would recommend Adrian to
any technology company looking to move into a new market and be left
with a template for future success.”
Isa Goksu
Head of FinServ, EMEA
ThoughtWorks
9

Marketing Automation Strategy
Transforming marketing by putting people & process before technology
Align marketing with the customer journey, generate and nurture leads
and increase response rates. Marketing Automation (MA) is a growing
area of digital marketing that offers big potential for increasing revenue
and our training course provide the tools to take advantage of it
effectively.
You will learn how to match your strategic marketing, demand
generation and customer journey with a clear campaign and long term
nurture process.
No matter if it's your first step, optimising your current platform, or
looking to reassess your current goals, this course will help you set
clear objectives, to automate and optimise your marketing for maximum
success.
Course Programme
Intro to Marketing Automation?
● How is marketing changing?
● Why automate?
● What is and isn't Marketing Automation?
● Why the focus is marketing transformation
● A brief history of Marketing Automation
● The marketing automation journey
Aligning with the customer journey
● Lead gen v demand gen
● The buyer and extended customer journey
● The importance of demand type
● The marketing and sales funnel
● Mapping content to the customer journey
● Content planning
● Profiling your customers journey
Creating Campaigns & Nurture Programmes
● Why nurture?
● Integrating online with offline
● Nurture types and flow
● Creating your own nurture track
Lead Scoring and Routing
● Why score leads
● Implicit and explicit scoring
● Budget, Authority, Need and Timing (BANT)
● The lead spectrum
● Creating your lead scoring model
10

Benefits
Following this training course, you will be able to:
● Choose the right marketing automation strategy for your unique
business goals
● Learn how to analyse customer buyer behaviour and offer the
right content at the right time
● Align marketing and sales goals, processes and systems to
increase revenue
● Demonstrate marketing value and accountability, by
tracking marketing sourced and influence leads,
opportunities and revenue
● Measure and monitor what matters to improve campaign
performance
Who should attend?
This course is aimed at digital and traditional marketers looking to
automate online campaigns for greater results, from marketers just
starting off in marketing automation, to more senior marketers
wishing to further develop their strategy and tactics.
Testimonial

“Adrian O'Gara was introduced to me, by a marketing
agency... for transforming and optimising sales and
marketing organisations, from a people and process
point of view, to focus on our customer journey and
prepare us for a marketing automation implementation. In a
matter of weeks, Adrian managed to coordinate a group of
strong-minded sales and marketing leaders, from across
six brands, to agree on joint goals and objectives and
define a jointly agreed lead scoring model and service
level agreement that we can now implement and iterate
further - as he left us with the knowledge and tools to make
our own improvements going forward. We'll definitely be
working with Adrian again in other
areas of sales and marketing alignment
to optimise our customer experience.”
David Malkinson
Chief Marketing Officer
The Adecco Group (UK & Ireland)
11

Go-to-market Campaigns & Advanced Nurturing
Introductions & objectives:
● Your company’s marketing objectives
● Today’s learning objectives and how it will help you achieve
your objectives
● Grow your business, increase marketing sourced
leads-to-revenue and enable more sales via campaigns, nurture
tracks and sales enablement
The changing B2B marketing landscape
● Where are we now? How did we get here? What's changing in
B2B Marketing?
● Current trends, challenges, opportunities and how to adapt and
adopt
● DISCUSSION: How does recent market research match/differ
from your company?
The Lead-to-Value Journey™
● Where are you on your journey & how marketing partners with
sales for success
● EXERCISE: Plotting your path on the Lead-to-Value Journey™
● DISCUSSION: Where did your table/group plot your company
on the Lead-to-Value Journey™
Moving from activities & leads to creating demand & revenue
● How do you create demands for your products and services?
● What is the buyer journey and lifecycle marketing?
● How do you map to your customer journey?
● EXERCISE: Create a 9 step customer journey map by following
the questions in your workbook
Campaign goals, objectives and strategy
● Defining campaign goals and objectives
● Strategies, tactics, channels and content
● What’s the right mix of online v offline?
● Campaigns v nurture: ToF, Pre-MQL, Recycle & Acceleration
● EXERCISE: Create a campaign goal, objective, and strategy by
following the questions in your workbook
Nurture goals, objectives and strategy
● Defining nurture goals and objectives
● Do you need to set up a new nurture track?
● How do you best automate the buyer journey with nurture
campaigns?
● Campaigns v nurture: Pre-MQL, Recycle & Acceleration
● EXERCISE: Create a nurture goal, objective, and strategy by
following the questions in your workbook
How to align marketing with sales
● Having a shared language
● Best practice in lead scoring, grading and routing
● How to optimise BANT depending on product/market type
● How best to route leads, recycle and pipeline acceleration
● How do you best utilise SLAs?
● Revenue interlocks — monthly, quarterly & annual cadence for
continuous improvement
● Real life case study: sales and marketing transformation
● EXERCISE: On your action sheet, write down the top 5 actions
you can take better align with sales and commit to when you will
do it
12

International Marketing Strategy & Planning
Whether you manage a global marketing organisation, or a region with
responsibility for multiple countries, you have to constantly balance
global strategy with local execution. From culture to market maturity
and opportunity for growth across multiple channels to market, how you
organise your team for execution is crucial to success. That’s why you
need to create a planning process that scales to global, regional and
individuals — from in house teams to channel partners — to make
every stakeholder bought-in and accountable for execution.
What will I learn?
By the end of this course, participants will be equipped with a firm
understanding and application of:
● GOSPEL Planning™ Methodology: Goals, Objective, Strategy,
Plan, Execution & Learning
● Setting objectives, targets, budgets and KPIs
● Gaining buy-in and commitment from key stakeholders to
ensure successful execution
● Think global but act local — how to ensure you marketing, sales
and channel partners are all working within your marketing
strategy and aligned with your company goals
● Applying advanced strategies in taking an external customer
view of your marketing by identifying your customer demand
type, buying committees, personas and why you need them
● The dynamics of industry verticals and geographical regions
and how to manage global programmes vs local execution
● Execution — creating a global Demand Centre-of-Excellence to
pool talent, skills and resources to act as an internal marketing
agency for your company
Who should attend?
This course is ideal for experienced marketers or senior
managers/executives who would like to explore concepts at a more
advanced level.
Testimonial
“Adrian O'Gara is a true international sales and
marketing expert. Being based in the Asia
Pacific region I needed support from our global
head office. Adrian helped set up a remote
marketing and sales development team to
service my region — with a clear plan to
successfully transition them to my local office. His knowledge
of the region and how to support remote teams from across the
globe is a unique skill so I hope to work with Adrian again.”
Tho Yeong Chien
Vice President, APAC
Resolve Systems
13

Sales & Marketing Alignment
Working together to align with the customer journey
The importance of the interlock between marketing and sales is an age
old challenge that has the greatest opportunity of success with the
latest strategies, tactics and tools available today to ensure these two
crucial teams work better together to offer a unified customer
experience.
Who should attend?
advanced level.
What will I learn?
● Why you need a joined up marketing and sales team —
mapped to the new, and ever changing, customer journey
● Why customers are spending more time as a digital buyer and
less time speaking with sales — and what this means to
marketing
● How to help sales understand digital marketing when all they
want are events and brochures
● How to build trust between marketing and sales with an agreed
lead quality level, shared language, service level agreements
and shared goals & KPIs
● The role of sales enablement and training: who owns it, why is it
important and the new technology platforms that manage it
● Supporting Inside Sales Development teams to qualify leads
using social selling
● How to partner with Sales Account Execs to support them with
social selling
● The importance of Pipeline Acceleration programmes and
recycling leads and opportunities
● The new role of digital Account Based Marketing and how it
brings marketing and sales closer together
14

Marketing Performance Management
Increasing ROI, marketing sourced revenue & lifetime value
Marketing performance measurement and management (MPM) is the
systematic management of marketing resources and processes to
achieve measurable gain in return on investment and efficiency, while
maintaining quality in customer experience” (source: AMA). Learn the
latest strategies, tactics and tools that companies use to optimise
marketing and generate predictable revenue. Obtain the latest insights
on the evolving organizational structure of the marketing function and
how to integrate with Sales, IT and Finance processes and strategies.
What will I learn?
● How to make marketing accountable by creating and measuring
marketing sourced and influenced revenue in partnership with
sales
● Budget analysis and how to assess your marketing
effectiveness to monitor and manage return on marketing
investment (ROMI)
● How to optimise CRM and Marketing Automation for sales and
marketing alignment to best serve your customers
● How to set up strategic and operational reporting and analytics
— from simple spreadsheet reports to Business Intelligence (BI)
and analytics platforms for Marketing Performance
Measurement
● The importance of your data and managing your database of
contacts
Who should attend?
advanced level.
Testimonial
“Adrian O’Gara is detail oriented, combining
a data driven & process orientated
approach to optimise marketing and sales
lead qualification, funnel velocity & pipeline
acceleration. He also has first class
knowledge of pipeline funnel metrics.
Interfacing with the global sales team we
were able to deliver €3.5M of marketing sourced revenue in our
first year, a 50% YOY increase in SAL pipeline and reduce
overall spend by 20% vs the previous year.”
Craig Beddis
former CMO
Automic / CA Technologies
15

Lean Growth Hacking
The new world of disruptive technology, lower budgets and higher
demands for marketing to contribute to revenue and you find the new
hero in marketing — the Lean Growth Hacker — tech savvy, low
budget, creatives who execute programmes and campaigns on time
and within budget. But how do you create an Agile culture and foster
new talent?
What will I learn?
● Agile vs Waterfall: what are they, when to use them and
risks/rewards of each methodology
● Traditional markers vs the Lean Growth Hacker: who are they,
why do I need them and where do I find them (internally and
externally)
● How to promote the concept of Agile projects and campaigns,
as well as, find and encourage Lean Growth Hackers to become
change agents in your company
● Agile marketing methodologies and applications to B2B
companies with real life case studies
● Real life Lean Growth Hackers, what they do and what they
have achieved
Who should attend?
advanced level.
16

Driving Change as a Marketing Leader
Are you tired of seeing the same old problems in your company that most
people ignore and no-one seems to want to fix?
Maybe your company isn't customer focused enough, marketing isn't
aligned with sales — just sending the same old campaigns or not
adopting digital as fast as competitors. What do you want to change?
Anyone can lead change. Big change starts small. You share a challenge
with a small group of like-minded people - like your team or passionate
colleagues. Some may be mavericks but you all want to challenge the
status quo. Then others see how you test and learn from mistakes and
get better results. You then attract more people. Before you know it,
you've created a movement of lasting change.
What will I learn?
● This hands-on workshop will offer you a framework, tools and
activities — from choosing the right challenge to building a
business case and onboard the right people - be it your
management, peers or team.
● Learn how to build a coalition of co-conspirators, working together
to co-create small step changes with tangible results and clear
milestones - to fight against internal barriers.
● Hear from real-life case studies of how B2B marketers have built
lasting change for their team and the wider organisation.
● See an evidence-based approach, based on the experiences of
hundreds of B2B companies on how to drive more value from
your martech stack
● Plot where your company is on its B2B Value Journey and set a
clear path to get to the next level
Who should attend?
advanced level.
17

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