1. Use a truth detector to see what she
actually wants to do.
When they sign up to a student
account when joining University, they
get free graduate survey.
Create a graduate social network that
allows people to connect and leave
tips for each other
Bank service to provide
business/travel loans to grads.
Special interest rates?
Student and graduate led
website/blog that gives stories of what
people have done
Involve AIESEC student organisation
to give a presentations of possibilities
Set up volunteer network specifically
for grads- work with universities around
the world? exchanges?
Commission authors to write a book
about their experiences after
graduation.
School to provide list at beginning of
year/semester when all major
deadlines will be and how they might
overlap with job hunt.
Provide a space during the summer on
campus that allows finalists and
graduates to look for jobs and integrate
and help each other.
Provide a service to graduates that lets
them have meetings and discussions
about their aspirations.
Give money for each graduate to do
what they want!
Make people realise how else they can
use their degree apart from the usual
ways of working in their discipline.
Convince companies to hold open
days, where people can come and
show their worth. Perhaps get an
interview.
App that knows when you;ve
graduated and what to do next.
Set up ‘grad scheme’ website to show
schemes around the world from large
and small companies. Easier to search
for them there.
Tell the future and see whether she will
get the job she wants
Ideation
Anna
22 years old
Female
Recent Chemistry Masters Graduate
Grade: 1st (Best Possible)
I deas pg.1

2. Create a die that shows multiple
options. Then make them spin it and
interpret it.
Run ad campaign of opportunities-
work, travel etc
Tarot Reading!
Compettion for ‘Ultimate Graduate’.
Allow people to say what they would
do if they had an amount of money.
Best idea gets to be recreated.
Graduation novelty items- bed sheets
with guide through.
Create a student drinking game
Create a student drinking game to
encourage discussion of fututre.
Clarify that comparison to pers is Get parents to decide for you.
Incorporate service with centre for
unemployed (JobCentre in UK) so
they can be more aware of
opportunities.
Record anonymous interviews with
grads and send them around
students to hear their peers. Get ‘peer
review’ of situation and suggestions of
what the person should do
Stimulation drink that allows person to
take more risks with their life.
Create and provide a chart in a cool
style of different options with yes and
no questions leading to them. only
one will lead them to each one,
Ideation
Anna
22 years old
Female
Recent Chemistry Masters Graduate
Grade: 1st (Best Possible)
Pile of employment related notes and
mind maps on the table where she’s
sitting.
Get the guest speaker to talk about
options during/ after graduation.
Provide each person with a free set of
airline tickets to anywhere.
Normal Surface that saves ideas
digitally when used.
Create a ‘So, you’re an adult...what
now?’ guide that people can look
through. Modern style. Also app.
Make a ware of implications (if any) of
not going straight into work.
Hot air balloon rides for all who want
them.
I deas pg.2

3. Ideation
Anna
22 years old
Female
Recent Chemistry Masters Graduate
Grade: 1st (Best Possible)
Top 3 Ideas
Most Practical
Involve AIESEC student organisation to give a presentations of possibilities. Working with the largest student organisation in the world will
mean a lot of different accounts of what people’s live are like after university and what are the options..
Most Disruptive
Compettion for ‘Ultimate Graduate’. Allow people to say what they would do if they had an amount of money. Best idea gets to be
recreated. This could be anything from a work placement to a travel idea or business plan.
Favourite
Create a ‘So, you’re an adult...what now?’ guide that people can look through. Modern style. Also app. This would be laid out in a
simple way, asking one quesetion at a time, then forming a profile of what someone is like and likely to be drawn to. I like this as it adds
a modern feature (app), that acutally could work. It’s my favourite as it’s quite different and allows for easy expansion and can be easily
accessed by most.