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• Aggregate advocates and mass Infrastructure for modern brands

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• Aggregate advocates and mass media to drive huge scale
• Operate on the company’s calendar not a media calendar
• Work in pulses or bursts that are timed to big news
• Often have their own marketing program built around them
• Highly connected to other platforms
Properties of a Mass Platform
Zeus Jones All rights reserved

• Aggregate advocates and mass media to drive huge scale
• Operate on the company’s calendar not a media calendar
• Work in pulses or bursts that are timed to big news
• Often have their own marketing program built around them
• Highly connected to other platforms
Properties of a Mass Platform
Zeus Jones All rights reserved

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