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Red Bull have turned content into a revenue stream that
rivals (if not beats) the revenue derived from their core
product.
It doesn’t simply participate in niche sports, it builds
and creates them, monetizing the content that is
created.
Networks like NBC, now pay Red Bull to advertise on
their channels.
Gold standard: 

Red Bull
Zeus Jones All rights reserved
Image via battlegrounds.redbull.com

Red Bull have turned content into a revenue stream that
rivals (if not beats) the revenue derived from their core
product.
It doesn’t simply participate in niche sports, it builds
and creates them, monetizing the content that is
created.
Networks like NBC, now pay Red Bull to advertise on
their channels.
Gold standard: 

Red Bull
Zeus Jones All rights reserved
Image via battlegrounds.redbull.com

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