1. ASIA Research Partners LLP
Accurate Solu3ons & Insigh7ul Analysis
Consumer Healthcare IT Automo3ve Key Opinion Banking & Retail
Research
Research Research Research Leaders Research Research
Online Panel Book
4. What is
Survey Panel
Asia Research Partners Survey Panel is a
mul6-access panelpla9orm that brings the
world closer to you.
Survey Panel incorporatesmul6ple country panels
into one, easy-to-use research pla9orm.
With 24 hourcoverage, you will have a first
class flight to Asia in a maEer of minutes.
Clients
Data
Collection
Asia Research Survey Panel
Japan China
8,201,000 4,200,000
India Thailand Vietnam Korea
4,820,000 215,000 278,000 207,000
Taiwan Philippines Malaysia Indonesia
163,000 195,000 3,155,000 190,000
Singapor Hong Australi
Kong
17,000 3,500 41,000
Asia ResearchPartners only samples from respondents
that have passed our quality measurement standards.
AsiaResearch
Survey Panel Quality Partners
Measurement
Process
3
5. Coverage
Japan Survey Panel
8,201,000
China Survey Panel
4,200,000
India Survey Panel
4,820,000
Thailand Survey Panel
215,000
Vietnam Survey Panel
278,000
Korea Survey Panel
207,000
Taiwan Survey Panel
163,000
Total: 13
Countries
Philippines Survey Panel
195,000
Malaysia Survey Panel
3,155,000
Indonesia Survey Panel
190,000
Singapore Survey Panel
17,000
Hong Kong Survey Panel
3,500
Australia Survey Panel
41,000
● Coverage 4
6. PANEL:
China
Survey Panel
PANELSIZE :
4,200,000
Social and Economic Information
(*) China figures do not include SAR Hong Kong, SARMacao nor
Taiw an, w hich are reported separately forstatisticalpurposes.
GDP real growth :
GDP per capital :
GDP purchasing power parity :
Unemployment Rate :
Currency :
Language :
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration :
Internet Population :
7.7% [2013]
$9,800 [2013]
3rd [2013]
4.1% [2013]
Renminbi Yuan
Chinese
Buddhism
Communist state
9,596,961 km²
1,361,512,535*
Shanghai Population 24,151,500 [2013]
Beijing Population 21,148,000 [2013]
49.5%
674,000,000
*
7. China
Gender Panel Census Difference
Male 51 % 50 % 1%
Female 49 % 50 % -1%
Age Panel Census Difference
15-19 5 % 7 % -2 %
20-29 68 % 16 % 52 %
30-39 19 % 17 % 2 %
40-49 6 % 16 % -10 %
50-59 1 % 12 % -11 %
60+ 1 % 12 % -11 %
Marital Status Panel Census Difference
Single 61 % 22 % 39 %
Married 39 % 71 % -32 %
Divorce/Wido w 1 % 7 % -6 %
Simple Facts
• Median Age : 35.9
• Birth Rate : 12.31/1,000 population
• Life Expectancy : 74.84 years
● ChinaSurveyPanel 6
10. Occupation Panel
Student 17%
Housewife/Househusband 5%
Company Employee 46%
Company Director 2%
Public Employee 7%
Education (Teacher) 4%
Medical 3%
Company Executive 7%
Self Employee 2%
Part Time 3%
Unemployed 2%
Retired 1%
Other 1%
China
Household Income Panel
No Income 2.5%
Less than 10,000 RMB 4%
10,001 - 20,000 RMB 5%
20,001 - 30,000 RMB 7%
30,001 - 50,000 RMB 12%
50,001 - 70,000 RMB 13%
70,001 - 100,000 RMB 15%
100,001 - 200,000 RMB 16%
200,001 - 300,000 RMB 8%
300,001 - 500,000 RMB 5%
500,001 - 700,000 RMB 2%
700,001 - 1,000,000 RMB 2%
More than 1,000,000 RMB 3%
Other 6%
● ChinaSurveyPanel 9
11. Tips
Case 1 Case 2 Case 3
Monthly / Yearly Income Brand/Product Names Schedule
In China the monthly income varies from
$450 to $1,000 a month so respondents
may have a difficult time responding to a
monthly income question. With an income
question it is recommended to ask both
yearly and monthly income.
The usage of hybrid cars was very high
compared to the population because there
was a misunderstanding that hybrids are
fuel efficient cars. Whenever asking about a
specific type of product, it is best to write out
a definition.
As many panelists respond to surveys at
school or work, response rates are much
lower on the weekends. To get a
representative sample, it is recommended
to keep a study in the field for 3-5 days.
● ChinaSurveyPanel 10
12. PANEL :
India Survey
Panel
PANEL SIZE :
4,820,000
Social and Economic Information
GDP real growth :
GDP per capital :
GDP purchasing power parity :
Unemployment Rate :
Currency :
Language :
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration :
Internet Population :
3.2% [2013]
$4,000 [2013]
4th [2013] 8.8%
[2013] Indian
Rupees Hindi and
English Hindu and
Muslim Federal
Republic
3,287,263 km²
1,251,695,584
Mumbai Population 257,803 [2011]
New Delhi Population 257,803 [2011]
28.3%
354,000,000
13. Gender Panel Census Difference
Male 59% 52% 7%
Female 41% 48% -7%
Age Panel Census Difference
15-19 13% 9% 4%
20-29 50% 17% 33%
30-39 25% 15% 10%
40-49 6% 12% -6%
50-59 4% 8% -4%
60+ 2% 8% -6%
Marital Status Panel Census Difference
Single 55% 50% 5%
Married 45% 46% -1%
Divorce/Wido w 1% 4% -3%
Simple Facts
• Median Age : 26.5
• Birth Rate : 20.6 births/1,000 population
• Life Expectancy : 67.14 years
• Facebook users : 62.71 million users
● IndiaSurveyPanel 12
14. India
Area Panel Census Difference
Andhra
9% 7% 2%Pradesh
Delhi 10% 2% 8%
Gujarat 6% 5% 1%
Haryana 2% 2% 0%
Karnataka 9% 5% 4%
Kerala 3% 3% 0%
Maharashtra 18% 9% 9%
Area Panel Census Difference
Mahdhya
4% 6% -2%Pradesh
Orissa 1% 3% -2%
Punjab 2% 2% 0%
Rajasthan 4% 6% -2%
Tamil Nadu 9% 6% 3%
Uttar Pradesh 10% 17% -7%
West Bengal 6% 8% -2%
Areas not listed are less than 1% of the panel. Please contact for details.
● IndiaSurveyPanel 13
15. India
Occupation Panel
Student 31%
Housewife/Househusband 11%
Company Employee 22%
Company Director 2%
Public Employee 4%
Education (Teacher) 6%
Medical 2%
Company Executive 6%
Self Employee 8%
Part Time 3%
Unemployed 4%
Other 1%
Household Income Panel
No Income 9%
Under 100,000 INR 20%
100,001 to 300,000 INR 29%
300,001 to 500,000 INR 15%
500,001 to 1,000,000 INR 11%
1,000,001 INR to 2,000,000 INR 3%
Above 2,001,000 INR 3%
Other 10%
● IndiaSurveyPanel 14
16. PANEL : PANEL SIZE :
Japan Survey 8,201,000
Panel
Social and Economic Information
GDP real growth :
GDP per capital :
GDP purchasing power parity :
Unemployment Rate :
Currency :
Language :
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration :
Internet Population :
2.0% [2013]
$37,100 [2013]
5th [2013]
4.1% [2013]
Yen
Japanese
Buddhism, Christianity
Parliamentary
364,485 km²
126,919,659
Tokyo Population 13,378,584 [2014]
Tokyo Population13,378,584[2014]
90.6%
114,963,827
17. Gender Panel Census Difference
Male 53% 49% 4%
Female 47% 51% -4%
Age Panel Census Difference
15-19 3% 5% -2%
20-29 20% 11% 9%
30-39 32% 13% 19%
40-49 28% 13% 15%
50-59 12% 12% 0%
60+ 5% 32% -27%
Marital Status Panel Census Difference
Single 27% 28% -1%
Married 70% 61% 9%
Divorce/Wido w 3% 11% -8%
Simple Facts
• Median Age : 46.1
• Birth Rate : 7.93 births/1,000 population
• Life Expectancy : 84.74 years
• Facebook users : 17.20 million users
● JapanSurvey Panel 16
19. Occupation Panel
Student 6%
Housewife/Househusband 18%
Company Employee 38%
Company Director 3%
Public Employee 2%
Education (Teacher) 4%
Medical 3%
Company Executive 2%
Self Employee 7%
Part Time 8%
Unemployed 4%
Other 5%
Household Income Panel
No Income 1%
Less than 1 million JPY 3%
1-1.99 million JPY 7%
2-2.99 million JPY 12%
3-3.99 million JPY 15%
4-4.99 million JPY 11%
5-5.99 million JPY 9%
6-6.99 million JPY 6%
7-7.99 million JPY 9%
8-8.99 million JPY 4%
9 million JPY plus 9%
Other 14%
● JapanSurvey Panel 18
20. Tips
Case 1 Case 2 Case 3
B2B Studies Luxury Goods Schedule
Japan is a country made up of small and
medium enterprise. Only 1% of all
companies have over 1,000 employees. To
get a representative sample, it is
recommended to include all company size
for business studies.
Japan is one of the largest markets in the
world for luxury goods purchasing. In this
unique market, brand purchasers are not
necessarily tied to high income. When
researching luxury goods, it is not necessary
to limit targeting to high income groups.
Peak response times for surveys is
weekdays from 7:00 to midnight. To get a
representative sample, opening a study for 3
to 5 days is recommended.
● JapanSurvey Panel 19
21. PANEL :
Taiwan
Survey Panel
163,000PANELSIZE:
Social and Economic Information
GDP real growth :
GDP per capital :
GDP purchasing power parity :
Unemployment Rate :
Currency :
Language :
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration :
Internet Population :
2.2% [2013]
$39,600 [2013]
21st [2013]
4.1% [2013] Taiwan
Dollar Mandarin
Chinese Buddhism,
Taoist Multiparty
Democracy 35,980
sq km 23,415,126
Taipei Population 2,618,770 [2011]
Taipei Population2,618,770 [2011]
84.0%
19,666,364
22. Gender Panel Census Difference
Male 48% 50% -2%
Female 52% 50% 2%
Age Panel Census Difference
15-19 7% 7% 0%
20-29 41% 15% 26%
30-39 39% 16% 23%
40-49 9% 16% -7%
50-59 3% 13% -10%
60+ 1% 14% -13%
Marital Status Panel Census Difference
Single 56% 38% 18%
Married 42% 52% -10%
Divorce/Widow 2% 10% -8%
Simple Facts
• Median Age : 38.1
• Birth Rate : 8.7 births/1,000 population
• Life Expectancy : 79.98 years
• Facebook users : 13.24 million users
● Taiwan Survey Panel 21
23. Taiwan
Area Panel Census Difference
Taipei 15% 11% 4%
New Taipei City 28% 30% -2%
Taichung 10% 11% -1%
Tainan City 9% 8% 1%
Kaohsiung 15% 12% 3%
Keelung 2% 1% 1%
Hsinchu City 1% 2% -1%
Chiayi City 2% 1% 1%
Taoyua n County 6% 8% -2%
Area Panel Census Difference
Hsinchu County 3% 2 % 1%
Miaoli County 1% 2 % -1%
Changhu a County 1 % 6 %
-5%
Nantou County 2% 1 % 1%
Yunlin County 2% 1 % 1%
Chiayi County 1% 1 % 0%
Pingtung County 1% 1 % 0%
Yilan County 2% 1 % 1%
Hualien County 1% 1 % 0%
● Taiwan Survey Panel 22
24. Taiwan
Occupation Panel
Student 17%
Housewife/Househusband 10%
Company Employee 44%
Company Director 2%
Public Employee 5%
Education (Teacher) 7%
Medical 3%
Company Executive 2%
Self Employee 1%
Part Time 2%
Unemployed 4%
Other 3%
Household Income Panel
No Income 2%
Less than 150,000 NTD 12%
150,001 to 300,000 NTD 5%
300,001 to 500,000 NTD 12%
500,001 to 700,000 NTD 10%
700,001 to 1,000,000 NTD 14%
1,000,001 to 1,500,000 NTD 11%
2,000,001 to 2,500,000 NTD 8%
2,500,001 to 3,000,000 NTD 4%
3,000,001 to 3,000,000 NTD 2%
3,000,001 NTD plus 2%
Other 18%
● Taiwan Survey Panel 23
25. Taiwan
Tips
Case 1 Case 2 Case 3
Smartphones Income Language
For electronics studies, especially
smartphones, ownership may not
necessarily be linked to income. There's a
high percentage of students who own
smartphones in Taiwan.
There's notable difference between income
levels for residents in North/Central/South
regions and urban/rural areas of Taiwan.
For studies requiring high income levels,
we recommend to focus more on North and
metropolitan areas.
Panelists are used to reading Traditional
Chinese. We recommend to avoid using
Simplified Chinese or English questionnaires.
● Taiwan Survey Panel 24
26. PANEL :
Korea
Survey Panel
207,000PANELSIZE:
Social and Economic Information
GDP real growth :
GDP per capital :
GDP purchasing power parity :
Unemployment Rate :
Currency :
Language :
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration :
Internet Population :
2.8% [2013]
$33,200 [2013]
13th [2013]
3.2% [2013]
South Korean Won
Korean
Christian, Buddhism
Republic
99,720 sq km
49,115,196
Seoul Population 9,794,304 [2011]
Seoul Population 9,794,304[2011]
92.4%
45,314,248
27. Gender Panel Census Difference
Male 54% 50% 4%
Female 46% 50% -4%
Age Panel Census Difference
15-19 3% 7% -4%
20-29 18% 15% 3%
30-39 51% 16% 35%
40-49 22% 17% 5%
50-59 4% 13% -9%
60+ 2% 15% -13%
Marital Status Panel Census Difference
Single 42% 30% 12%
Married 57% 61% -4%
Divorce/Wido w 1% 9% -8%
Simple Facts
• Median Age : 40.2
• Birth Rate : 8.42 births/1,000 population
• Life Expectancy : 80.04 years
• Facebook users : 10.01 million users
● Korea Survey Panel 26
28. Korea
Area Panel Census Difference
Seoul 37% 21% 16%
Busan 8% 8% 0%
Daegu 9% 4% 5%
Incheon 4% 6% -2%
Gwangju 2% 3% -1%
Daejeon 4% 3% 1%
Ulsan 1% 2% -1%
Sejong 2% 1% 1%
Gyeongg 21% 25% -4%
Area Panel Census Difference
Gangwon 1% 3% -2%
Chungcheongbuk 3% 3% 0%
Chungch eon gna m
1% 3% -2%
Jeollabuk 1% 4% -3%
Jeollanam 2% 3% -1%
Gyeongsangbuk 1% 4% -3%
Gyeongsangam 2% 6% -4%
Jeju 1% 1% 0%
● Korea Survey Panel 27
29. Korea
Occupation Panel
Student 7%
Housewife/Househusband 11%
Company Employee 44%
Company Director 2%
Public Employee 6%
Education (Teacher) 5%
Medical 1%
Company Executive 3%
Self Employee 6%
Part Time 3%
Unemployed 7%
Other 5%
Household Income Panel
No Income 1%
Less than 12 million KRW 3%
12 to 23.99 million KRW 9%
24 to 35.99 million KRW 18%
36 to 47.99 million KRW 21%
48 to 59.99 million KRW 18%
60 to 71.99 million KRW 9%
72 to 83.99 million KRW 8%
84 to 95.99 million KRW 6%
96 to 107.99 million KRW 3%
108 million KRW+ 2%
Other 2%
● Korea Survey Panel 28
30. Korea
Tips
Case 1 Case 2 Case 3
Response Rates Targets Survey Topics
The response rates fluctuate greatly
depending on whether panelists are
rewarded immediately after a survey or some
time after the project. It is always recommend
to reward on a real time basis.
The panel is primarily a general consumer
panel. Targets such as seniors, physicians,
C-Level executives are often better to recruit
offline and have respondents conduct the
survey online. Mixed methodology is
necessary for a big sample size.
Respondents are sensitive to give
information about their company or personal
life, especially to a foreign entity. These type
of questions need to be phrased properly
and always have an escape question to
avoid drop outs (ex. Do not want to answer).
● Korea Survey Panel 29
31. PANEL :
Vietnam
Survey Panel
278,000PANELSIZE:
Social and Economic Information
GDP real growth :
GDP per capital :
GDP purchasing power parity :
Unemployment Rate :
Currency :
Language :
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration :
Internet Population :
5.3% [2013]
$4,000 [2013]
39th [2013]
1.3% [2013]
Dong
Vietnamese
Buddhism, Catholic
Communism
331,210 sq km
94,348,835
Ho Chi Minh City
Population 7,818,200 [2013]
Hanoi Population 6,936,900[2013]
48.3%
45,579,922
32. Gender Panel Census Difference
Male 51% 50% 1%
Female 49% 50% -1%
Age Panel Census Difference
15-19 17% 10% 7%
20-29 58% 20% 38%
30-39 21% 16% 5%
40-49 2% 13% -11%
50-59 1% 8% -7%
60+ 1% 8% -7%
Marital Status Panel Census Difference
Single 60% 26% 34%
Married 38% 66% -28%
Divorce/Wido w 2% 8% -6%
Simple Facts
• Median Age : 29.2
• Birth Rate : 16.83 births/1,000 population
• Life Expectancy : 73.16 years
• Facebook users : 10.67 million users
● Vietnam Survey Panel 31
33. Vietnam
Area Panel Census Difference
Nghe An 3% 3% 0%
Thua Thien-Hue 3% 1% 2%
Khanh Hoa 1% 1% 0%
Dong Nai 3% 3% 0%
Da Nang 4% 1% 3%
Hai Duong 1% 2% -1%
Hai Phong 3% 2% 1%
Hanoi 23% 8% 15%
Ho Chi Minh 19% 9% 10%
Areas not listed are less than 1% of the panel. Please contact for details.
● Vietnam Survey Panel 32
34. Vietnam
Occupation Panel
Student 29%
Housewife/Househusband 5%
Contract Employee 2%
Company Employee 35%
Public Employee 3%
Education (Teacher) 4%
Medical 2%
Company Executive 2%
Self Employee 3%
Part Time 4%
Unemployed 2%
Other 9%
Household Income Panel
No Income 15%
Lower Class
11%
(Under 5,000 USD)
Lower Middle Class
3%
( Over 5,000 USD – Under 15,000 USD)
Upper Middle Class 40%
(Over 15,000 – Under 35,000 USD) 2%
Upper Class
(Over 35,000 USD)
2%
● Vietnam Survey Panel 33
35. Household Size
Panel
Incld. panelist
1 (live alone) 1%
2 7%
3 12%
4 35%
5 30%
More than 6 15%
Parents with Children Panel
Yes 34 %
No 66%
Child Age Panel
Under 5 yrs 60%
over 5 under 10yrs 25%
over 10 under 15yrs 3%
over 15 under 20yrs 5%
over 20 under 25yrs 4%
over 25 up to 30yrs 3%
● Vietnam Survey Panel 34
36. Electronic Devices Panel
Desktop PC 49%
Laptop PC 70%
Tablet 25%
Smartphone 84%
Mobile Phone 89%
Ownership of Vehicle Panel
Car 24 %
Motorbike 98 %
Main Driver of Vehicle Panel
Car 11 %
Motorbike 82 %
● Vietnam Survey Panel 35
37. Tips
Case 1 Case 2 Case 3
Sample Representation Schedule Survey Topics
Vietnam has a relatively young population.
When conducting studies, samples will be
heavily weighted with people in their 20s
and 30s. The internet population is also
focused in major metropolitan areas like Ho
Chi Minh and Hanoi.
As many panelists respond to surveys at When conducting surveys in Vietnam, survey
school or work, response rates are much topics relating to politics or religion need to be
lower on the holidays. To get a representative avoided.
sample, it is recommended to keep a study in
the field for 3-5 working days
● Vietnam Survey Panel 36
38. PANEL : 195,000PANELSIZE:
Philippines Survey
Panel
Social and Economic Information
GDP real growth :
GDP per capital :
GDP purchasing power parity :
Unemployment Rate :
Currency :
Language :
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration :
Internet Population :
6.8% [2013]
$4,700 [2013]
32nd [2013]
7.4% [2013]
Peso
Filipino and English
Catholic and Muslim
Republic
300,000 sq km
109,615,913
Quezon City Population 2,761,720 [2010]
Manila Population 1,652,171 [2010]
43.0%
47,134,843
39. Gender Panel Census Difference
Male 47% 50% -3%
Female 53% 50% 3%
Age Panel Census Difference
15-19 5% 4% 1%
20-29 52% 18% 34%
30-39 32% 14% 18%
40-49 9% 10% -1%
50+ 2% 6% -4%
Philippines
Marital Status Panel Census Difference
Single 58% 54% 4%
Married 41% 45% -4%
Divorce/Wido w 1% 1% 0%
Simple Facts
• Median Age : 23.5
• Birth Rate : 24.62 births/1,000 population
• Life Expectancy : 68.96 years
• Facebook users : 29.89 million users
● PhilippinesSurveyPanel 38
40. Area Panel Census Difference
National Capital
42% 22% 20%
Region
Cordillera
3% 2% 1%Administrative
Region
Ilocos Region 3% 4% -1%
Cagayan Valley 2% 3% -1%
Central Luzon 4% 10% -6%
CALABARZON 11% 13% -2%
MIMAROPA 2% 3% -1%
Bicol Region 2% 5% -3%
Western Visayas 5% 6% -1%
Area Panel Census Difference
Central Visayas 5% 6% -1%
Eastern Visayas 4% 4% 0%
Zamboanga
3% 3% 0%Peninsula
Northern
3% 4% -1%Mindanao
Davao Region 3% 4% -1%
SOCCSKSARGEN 2% 4% -2%
Caraga 2% 2% 0%
Autonomous
2% 3% -1%Region in Muslim
Mindanao
Other 2% 1% 1%
● PhilippinesSurveyPanel 39
41. Occupation Panel
Student 11%
Housewife/Househusband 14%
Contract Employee 41%
Company Employee 2%
Public Employee 4%
Education (Teacher) 4%
Medical 3%
Company Executive 2%
Self Employee 13%
Part Time 2%
Unemployed 3%
Other 1%
Household Income Panel
No Income 5%
Under 200,000 pesos 37%
200,000-399,999 pesos 23%
400,000-799,999 pesos 9%
800,000-1,299,999 pesos 6%
1,300,000-2,199,999 pesos 3%
Above 2,200,000 pesos 1%
Other 16%
● PhilippinesSurveyPanel 40
42. PANEL :
Thailand
Survey Panel
215,000PANELSIZE:
Social and Economic Information
GDP real growth :
GDP per capital :
GDP purchasing power parity :
Unemployment Rate :
Currency :
Language :
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration :
Internet Population :
2.9% [2013]
$9,900 [2013]
25th [2013]
0.7% [2013]
Baht
Thai
Buddhism
Constitutional Monarchy
513,120 sq km
67,976,405
Bangkok Population 6,355,144 [2010]
Bangkok Population 6,355,144 [2010]
34.9%
23,716,968
43. Gender Panel Census Difference
Male 55% 50% 5%
Female 45% 50% -5%
Age Panel Census Difference
15-19 2% 8% -6%
20-29 49% 16% 33%
30-39 38% 17% 21%
40-49 10% 15% -5%
50+ 1% 24% -23%
Thailand
Marital Status Panel Census Difference
Single 58% 61% -3%
Married 39% 23% 16%
Divorce/Wido w 3% 16% -13%
Simple Facts
• Median Age : 36.2
• Birth Rate : 11.19 births/1,000 population
• Life Expectancy : 74.43 years
• Facebook users : 17.72 million users
● ThailandSurveyPanel 42
45. Occupation Panel
Student 4 %
Housewife/Househusband 2 %
Contract Employee 65 %
Company Employee 1 %
Public Employee 7 %
Education (Teacher) 2 %
Medical 1 %
Company Executive 2 %
Self Employee 6 %
Part Time 3 %
Unemployed 4 %
Other 3 %
Household Income Panel
No Income 6%
Less than 200,000 Baht 4%
200,000-249,999 Baht 58%
250000-299,999 Baht 2%
300,000-349,999 Baht 9%
350,000-399,999 Baht 3%
400,000-499,999 Baht 2%
500,000-599,999 Baht 3%
600,000-699,999 Baht 5%
700,000-799,999 Baht 4%
800,000-899,999 Baht 3%
Other 1%
● ThailandSurveyPanel 44
46. PANEL : PANEL SIZE :
Malaysia Survey 3,155,000
Panel
Social and Economic Information
GDP real growth :
GDP per capital :
GDP purchasing power parity :
Unemployment Rate :
Currency :
Language :
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration :
Internet Population :
4.7% [2013]
$17,500 [2013]
30th [2013]
3.1% [2013]
Ringgits
Bahasa Malaysia
Muslim
Constitutional Monarchy
328,947 km²
30,513,848
Kuala Lumpur
Population 1,674,621 [2010]
Kuala Lumpur
Population 1,674,621 [2010]
67.5%
20,596,847
47. Gender Panel Census Difference
Male 40% 51% -11%
Female 60% 49% 11%
Age Panel Census Difference
15-19 7% 10% -3%
20-29 39% 17% 22%
30-39 40% 14% 26%
40-49 10% 12% -2%
50-59 3% 8% -5%
60+ 1% 7% -6%
Marital Status Panel Census Difference
Single 47% 35% 12%
Married 52% 60% -8%
Divorced /Widowed 1% 5% -4%
Simple Facts
• Median Age : 27.7
• Birth Rate : 19.71 births/1,000 population
• Life Expectancy : 74.75 years
• Facebook users : 13.59 million users
● MalaysiaSurveyPanel 46
48. Area Panel Census Difference
Johor 10% 11% -1%
Kuala Lumpur 17% 6% 11%
Kedah 6% 7% -1%
Kelantan 4% 5% -1%
Melaka 4% 3% 1%
Negeri Sembilan 5% 4% 1%
Pahang 4% 5% -1%
Perak 9% 8% 1%
Area Panel Census Difference
Perlis 1% 1% 0%
Pulau Pinang 6% 5% 1%
Sarawak 6% 8% -2%
Selangor 20% 18% 2%
Sabah 5% 11% -6%
Terengganu 2% 3% -1%
Other 1% 8% -7%
● MalaysiaSurveyPanel 47
49. Occupation Panel
Student 14%
Housewife/Househusband 7%
Contract Employee 27%
Company Employee 3%
Public Employee 8%
Education (Teacher) 3%
Medical 1%
Company Executive 17%
Self Employee 9%
Part Time 2%
Unemployed 1%
Other 8%
Income Panel
No Income 9 %
Lower/ Working Class ( Under 5,000 USD) 27 %
Lower Middle Class
40 %(Over 5,000 – Under 15,000 USD)
Upper Middle Class
21 %(Over 15,000 – Under 35,000 USD)
Upper Class
3 %( Over 35,000 USD)
● MalaysiaSurveyPanel 48
50. Industry Panel
Agriculture/Forestry/Fishing 2%
IT 17%
Construction 6%
Manufacturing 11%
Electric/Gas/Water Industry 5%
Mail Transport Industry 4%
Retail/Wholesale/Distribution 9%
Finance (Banks and
13%
Investment)
Real Estate 3%
Restaurant or Hotel 3%
Industry Panel
Lifestyle Service,
1%Amusement Park
Education 2%
Medical or Welfare 2%
Publishing 1%
Media or Mass Communication 4%
Trading Company 3%
NPO/NGO 1%
Other 13%
● MalaysiaSurveyPanel 49
51. Business Title Panel
Chairman / Vice Chairman 1%
CEO/ Vice President 1%
CFO/ COO/ CTO/ CIO 1%
Director 7%
Advisor 4%
Business Manager 7%
Manager 13%
Assistant Manager 18%
Business Title Panel
Account Executive 4%
Leader 3%
General Staff 7%
Part Time Employee 5%
Other 9%
● MalaysiaSurveyPanel 50
52. Ethnic Group Panel
Chinese 56%
Malay 31%
Indian 11%
Other 2%
Religion Panel
Buddhism 66%
Islam 16%
Christianity 9%
Confucianism, Taoism and
4%
other Chinese folk religion
Hinduism 1%
No religion 3%
Other 1%
Language Panel
Chinese 50 %
Bahasa Malaysia 23 %
English 44 %
Tamil 1 %
Other 4 %
● MalaysiaSurveyPanel 51
53. Household Size
Panel
Incld. panelist
1 (live alone) 5%
2 14%
3 17%
4 21%
5 19%
More than 6 24%
Parents with Children Panel
Yes 30 %
No 70 %
Child Age Panel
Under 5 yrs 33%
over 5 under 10yrs 20%
over 10 under 15yrs 21%
over 15 under 20yrs 9%
over 20 under 25yrs 10%
over 25 up to 30yrs 7%
● MalaysiaSurveyPanel 52
54. Electronic Devices Panel
Desktop PC 42 %
Laptop PC 71 %
Tablet 37 %
Smartphone 85 %
Mobile Phone 22 %
Ownership of Vehicle Panel
Car 76 %
Motorbike 32 %
Lorry/ Truck 1 %
Main Driver of Vehicle Panel
Car 58 %
Motorbike 25 %
● MalaysiaSurveyPanel 53
55. PANEL : PANEL SIZE :
Singapore Survey
97,000Panel
Social and Economic Information
GDP real growth : 4.1% [2013]
GDP per capital : $62,400 [2013]
GDP purchasing power parity : 41st [2013]
Unemployment Rate : 1.9% [2013]
Currency : Singapore Dollar
Language : Mandarin, English
Religion : Buddhist, Muslim, Taoist, Catholic
Government : Parliamentary Republic
Land Mass : 697 sq km
Population : 5,674,472
Largest City Population : Singapore
Capital :
Population 3,700 [Downtown Core, 2014]
Singapore
Population 3,700 [Downtown Core, 2014]
Internet Penetration : 82.0%
Internet Population : 4,653,067
56. Gender Panel Census Difference
Male 53% 51% 2%
Female 47% 49% -2%
Age Panel Census Difference
15-19 6% 8% -2%
20-29 33% 16% 17%
30-39 32% 18% 14%
40-49 18% 19% -1%
50-59 8% 19% -11%
60+ 3% 20% -17%
Marital Status Panel Census Difference
Single 47% 32% 15%
Married 51% 60% -9%
Divorce/Wido w 2% 8% -6%
Simple Facts
• Median Age : 33.8
• Birth Rate : 8.27 births/1,000 population
• Life Expectancy : 84.68 years
• Facebook users : 2.92 million users
● SingaporeSurveyPanel 55
57. Occupation Panel
Student 13%
Housewife/Househusband 19%
Contract Employee 4%
Company Employee 37%
Public Employee 4%
Education (Teacher) 3%
Medical 1%
Company Executive 2%
Self Employee 3%
Part Time 2%
Unemployed 4%
Other 8%
Household Income Panel
No Income 3%
Less than 30,000 SGD 20%
30,000 - 49,999 SGD 23%
50,000 – 69,999 SGD 15%
70,000 – 99,999 SGD 13%
100,000-149,999 SGD 11%
150,000-199,999 SGD 4%
More than 200,000 SGD 3%
Do not know 8%
● SingaporeSurveyPanel 56
58. PANEL : PANEL SIZE :
Indonesia Survey
190,000Panel
Social and Economic Information
GDP real growth :
GDP per capital :
GDP purchasing power parity :
Unemployment Rate :
Currency :
Language :
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration :
Internet Population :
5.3% [2013]
$5,200 [2013]
16th [2013]
6.6% [2013]
Rupiah
Bahasa Indonesia
Muslim, Christian
, Hindu
Republic
1,811,569 sq
km 255,993,674
Jakarta Population 9,607,787 [2010]
Jakarta Population 9,607,787 [2010]
28.5% 73,000,000
59. Gender Panel Census Difference
Male 67% 50% 17%
Female 33% 50% -17%
Age Panel Census Difference
15-19 2% 9% -7%
20-29 41% 17% 24%
30-39 38% 16% 22%
40-49 13% 13% 0%
50+ 6% 17% -11%
Indonesia
Marital Status Panel Census Difference
Single 39% 27% 12%
Married 57% 65% -8%
Divorce/Wido w 4% 8% -4%
Simple Facts
• Median Age : 29.2
• Birth Rate : 16.72 births/1,000 population
• Life Expectancy : 72.45 years
• Facebook users : 51.1 million users
58● IndonesiaSurveyPanel
60. Area Panel Census Difference
Special Capital
25% 11% 14%
Region
West Java 22% 18% 4%
East Java 12% 15% -3%
Banten 6% 4% 2%
Central Java 8% 13% -5%
East Kalimantan 3% 1% 2%
South Sulawesi 5% 3% 2%
Indonesia
Area Panel Census Difference
West
3% 2% 1%
Kalimantan
North Sumatra 4% 5% -1%
Yogyakarta
2% 1% 1%
Special Region
Aceh Special
1% 2% -1%
Region
Bali 2% 1% 1%
Riau 3% 2% 1%
Other 4% 22% -18%
59● IndonesiaSurveyPanel
61. Occupation Panel
Student 5%
Housewife/Househusband 7%
Company Employee 42%
Company Director 1%
Public Employee 9%
Education (Teacher) 6%
Medical 2%
Company Executive 2%
Self Employee 14%
Part Time 4%
Unemployed 7%
Other 1%
Indonesia
Household Income Panel
No Income 4%
Less than 11.000.000 IDR 14%
11,000,000 - 29,999,999 IDR 26%
30,000,000-59,999,999IDR 24%
60,000,000-99,999,999 IDR 13%
100,000,000-499,999,999 IDR 12%
500,000,000-999,999,999 IDR 3%
1,000,000,000+ IDR 1%
Do not know 3%
60● IndonesiaSurveyPanel
62. PANEL : PANEL SIZE :
Hong Kong Survey
53,500Panel
Social and Economic Information
GDP real growth :
GDP per capital :
GDP purchasing power parity :
Unemployment Rate :
Currency :
Language :
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration :
Internet Population :
2.9% [2013]
$52,700 [2013]
36th [2013]
3.1% [2013]
Hong Kong
Dollar Cantonese
eclectic mixture of local religions
limited
democracy
1,054 sq km
-7,141,106
-
80.5%
5,751,357
63. Gender Panel Cens us Difference
Male 53% 47% 6%
Female 47% 53% -6%
Age Panel Census Difference
15-19 3% 7% -4%
20-29 35% 15% 20%
30-39 38% 17% 21%
40-49 17% 21% -4%
50-59 6% 19% -13%
60+ 1% 21% -20%
Hong Kong
Marital Status Panel Census Difference
Single 45% 31% 14%
Married 51% 58% -7%
Divorce/Wido w 4% 11% -7%
Simple Facts
• Median Age : 43.2
• Birth Rate : 9.23 births/1,000 population
• Life Expectancy : 82.86 years
• Facebook users : 4.03 million users
● Hong Kong Survey Panel 62
64. Occupation Panel
Student 14%
Housewife/Househusband 19%
Contract Employee 6%
Company Employee 29%
Public Employee 3%
Education (Teacher) 4%
Medical 1%
Company Executive 2%
Self Employee 6%
Part Time 4%
Unemployed 5%
Other 7%
Hong Kong
Household Income Panel
No Income 1%
Less than 10,000 HKD 3%
10,000 - 49,999 HKD 18%
50,000 – 99,999 HKD 9%
100,000 – 199,999 HKD 13%
200,000-399,999 HKD 16%
400,000 – 599,999 HKD 19%
600,000-799,999 HKD 13%
800,000 – 999,999 HKD 4%
More than 1,000,000 HKD 3%
Do not know 1%
● Hong Kong Survey Panel 63
65. PANEL :
Australia
Survey Panel
PANEL SIZE :
241,000
Social and Economic Information
GDP real growth :
GDP per capital :
GDP purchasing power parity :
Unemployment Rate :
Currency :
Language :
Religion :
Government :
Land Mass :
Population :
Largest City Population :
Capital :
Internet Penetration :
Internet Population :
2.5% [2014]
$43,000 [2014]
18th [2014]
5.7% [2014]
Australian Dollars
(AUD) English
Protestant
Federal parliamentary democracy
and a Commonw ealth realm
7,741,220 km²
22,507,617
Sydney Population 4,373,433 [2013]
Canberra Population 418,856 [2013]
94.1 %
21,176,595
66. Gender Panel Census Difference
Male 44% 49% -5%
Female 56% 51% 5%
Age Panel Census Difference
15-19 2% 8% -6%
20-29 17% 17% 0%
30-39 22% 17% 5%
40-49 30% 18% 12%
50-59 23% 16% 7%
60+ 6% 24% -18%
Australia
Marital Status Panel Census Difference
Single 41% 37% 4%
Married 51% 49% 2%
Divorce/Wido w 8% 14% -6%
Simple Facts
• Median Age : 38.3
• Birth Rate : 12.15 births/1,000 population
• Life Expectancy : 82.15 years
• Facebook users : 11.8 million users
● Australia Survey 65
Panel
67. Occupation Panel
Student 8%
Housewife/Househusband 15%
Contract Employee 6%
Company Employee 31%
Public Employee 7%
Education (Teacher) 5%
Medical 2%
Company Executive 4%
Self Employee 9%
Part Time 6%
Unemployed 3%
Other 4%
Australia
Household Income Panel
No Income 2%
Less than 5,000 AUD 1%
5,000 - 9,999AUD 4%
10,000 – 29,999 AUD 21%
30,000 – 49,999 AUD 29%
50,000-69,999 AUD 15%
70,000 – 89,999AUD 9%
120,000-149,999 AUD 5%
150,000 – 179,999AUD 4%
More than 180,000 AUD 1%
Do not know 9%
● Australia Survey 66
Panel
68. Contact
Asia Research Partners LLP
Email- infodl@asiaresearchpartners.com
Phone- +91-(0)11-41052539 India-New Delhi I India-
Bangalore I New Zealand I USA I Singapore I China
Website- www.asiaresearchpartners.com
● Contact 67