INDG presentation from the Adobe Digital Marketing Day 2012 in Hamburg.

1. SCALABLE ENGAGING EXPERIENCES

2. Tv Advisor Tv Advisor
screenshot screenshot

3. ENGAGEMENT AT SCALE

4. PRODUCT IMAGES

5. PRODUCT MOVIES

6. PRODUCT EXPERIENCES
6

7. ONE EXPERIENCE PLATFORM
DEMO VIDEO

8. CASE STUDY
QUICKSTEP FLOORING
GOAL – DRIVE BRAND APPROACH – TOOLS THAT
PREFERENCE AND BUYING ALLOWS SHOPPERS TO REALLY
CONFIDENCE ACROSS THE EXPERIENCE FLOORING
SHOPPER JOURNEY PRODUCTS

9. THE PROJECT A GAME OF NUMBERS
=1

10. THE PROJECT A GAME OF NUMBERS
Day and night
x2 time settings = 2

11. THE PROJECT A GAME OF NUMBERS
Parquet and Laminate
x2 floor types = 4

12. THE PROJECT A GAME OF NUMBERS
Different grooves
x4 groove types = 16

13. THE PROJECT A GAME OF NUMBERS
Board sizes
x4 board sizes = 64

14. THE PROJECT A GAME OF NUMBERS
Laying angles
x2 angles = 128

15. THE PROJECT A GAME OF NUMBERS
Colors (12 for parquet, 47 for laminate)
x59 colors = 7.552

16. THE PROJECT A GAME OF NUMBERS

17. THE PROJECT A GAME OF NUMBERS
Furniture colors
x120 colors = 906.240

18. THE PROJECT A GAME OF NUMBERS
Wall colors (120) and wallpaper (16)
x136 walls = 123.248.640

19. THE PROJECT A GAME OF NUMBERS
x15 rooms = 1.848.729.600

20. SO.. WHAT ARE THE OPTIONS
• Realtime 3D client-side
• x requires additional plugin
• x performance and quality may differ
• Server-side on-demand rendering
• x high cost
• x slow response times
• Scene7 with Image Author

21. TECHNOLOGY / S7

22. RESULT
Demo Short Demo Demo upload your room

23. www.quickstep.com
iPad: floor advisor
www.tv.philips.com/advisor/
iPad: tv buying guide
FRANS VRIESENDORP
frans@indg.com