Scalable Engaging Experiences

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Adobe Marketing Cloud

INDG presentation from the Adobe Digital Marketing Day 2012 in Hamburg.

Technologie Business

Tv Advisor Tv Advisor
screenshot screenshot

THE PROJECT A GAME OF NUMBERS
Day and night

x2 time settings = 2

THE PROJECT A GAME OF NUMBERS
Parquet and Laminate

x2 floor types = 4

THE PROJECT A GAME OF NUMBERS
Different grooves

x4 groove types = 16

THE PROJECT A GAME OF NUMBERS
Board sizes

x4 board sizes = 64

THE PROJECT A GAME OF NUMBERS
Laying angles

x2 angles = 128

THE PROJECT A GAME OF NUMBERS
Colors (12 for parquet, 47 for laminate)

x59 colors = 7.552

THE PROJECT A GAME OF NUMBERS
Furniture colors

x120 colors = 906.240

THE PROJECT A GAME OF NUMBERS
Wall colors (120) and wallpaper (16)

x136 walls = 123.248.640

THE PROJECT A GAME OF NUMBERS

x15 rooms = 1.848.729.600

SO.. WHAT ARE THE OPTIONS

• Realtime 3D client-side
• x requires additional plugin
• x performance and quality may differ

• Server-side on-demand rendering
• x high cost
• x slow response times

• Scene7 with Image Author

RESULT

Demo Short Demo Demo upload your room

www.quickstep.com
iPad: floor advisor

www.tv.philips.com/advisor/
iPad: tv buying guide

FRANS VRIESENDORP
frans@indg.com

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Scalable Engaging Experiences

1. SCALABLE ENGAGING EXPERIENCES

2. Tv Advisor Tv Advisor screenshot screenshot

3. ENGAGEMENT AT SCALE

4. PRODUCT IMAGES

5. PRODUCT MOVIES

6. PRODUCT EXPERIENCES 6

7. ONE EXPERIENCE PLATFORM DEMO VIDEO

8. CASE STUDY QUICKSTEP FLOORING GOAL – DRIVE BRAND APPROACH – TOOLS THAT PREFERENCE AND BUYING ALLOWS SHOPPERS TO REALLY CONFIDENCE ACROSS THE EXPERIENCE FLOORING SHOPPER JOURNEY PRODUCTS

9. THE PROJECT A GAME OF NUMBERS =1

10. THE PROJECT A GAME OF NUMBERS Day and night x2 time settings = 2

11. THE PROJECT A GAME OF NUMBERS Parquet and Laminate x2 floor types = 4

12. THE PROJECT A GAME OF NUMBERS Different grooves x4 groove types = 16

13. THE PROJECT A GAME OF NUMBERS Board sizes x4 board sizes = 64

14. THE PROJECT A GAME OF NUMBERS Laying angles x2 angles = 128

15. THE PROJECT A GAME OF NUMBERS Colors (12 for parquet, 47 for laminate) x59 colors = 7.552

16. THE PROJECT A GAME OF NUMBERS

17. THE PROJECT A GAME OF NUMBERS Furniture colors x120 colors = 906.240

18. THE PROJECT A GAME OF NUMBERS Wall colors (120) and wallpaper (16) x136 walls = 123.248.640

19. THE PROJECT A GAME OF NUMBERS x15 rooms = 1.848.729.600

20. SO.. WHAT ARE THE OPTIONS • Realtime 3D client-side • x requires additional plugin • x performance and quality may differ • Server-side on-demand rendering • x high cost • x slow response times • Scene7 with Image Author

21. TECHNOLOGY / S7

22. RESULT Demo Short Demo Demo upload your room

23. www.quickstep.com iPad: floor advisor www.tv.philips.com/advisor/ iPad: tv buying guide FRANS VRIESENDORP frans@indg.com

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