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  1. 1. ABOUT THE INDUSTRY The automotive industry is a wide range of companies and organizations involved in the design, development, manufacturing, marketing and selling of motor vehicles, some of them are called automakers. It is one of the world's most important economic sectors by revenue. The automotive industry does not include industries dedicated to the maintenance of automobiles following delivery to the end-user, such as automobile repair shops and motor fuel filling stations.
  2. 2. INTRODUCTION TVS was established by Mr. TV Sundaram Iyengar. He began with Delhi first bus service in 1911 and founded T.V. Sundaram Iyengar and Sons Limited, a company in the transportation business with a large fleet of trucks and buses under the name of Southern Roadways Limited. When he died in 1955, his sons took the company ahead with several forays in the automobile sector, including finance, insurance, two-wheelers/ three wheelers, tyres and components, housing, aviation, logistics etc. The group has managed to run 97 companies that account for a combined turnover of nearly US$6 billion.
  3. 3. OVERVIEW OF COMPANY • TVS Motor Company is the third largest two-wheeler manufacturer in India, with a revenue of 15129 Cr INR (2017-18). The company has an annual production capacity of 4 million 2 wheelers & 120,000 3 wheelers. • TVS Group spans across industries like Automobile, Aviation, Education, Electronics, Energy, Finance, Housing, Insurance, Investment, Logistics, Service and Textiles. • Has over 90 Companies under the umbrella.
  4. 4. RELATIONSHIP WITH SUZUKI TVS and Suzuki shared a 19-year-long relationship that was aimed at technology transfer, to enable design and manufacture of two-wheelers specifically for the Indian market. Re-christened TVS-Suzuki, the company brought out several models such as the Suzuki Supra, Suzuki Samurai, Suzuki Shogun and Suzuki Shaolin. In 2001, after separating ways with Suzuki, the company was renamed TVS Motor, relinquishing its rights to use the Suzuki name. There was also a 30-month moratorium period during which Suzuki promised not to enter the Indian market with competing two-wheelers.
  5. 5. TVS VISION • Driven by the customer • The Industry Leader • Global overview • At the cutting edge • Committed to Total Quality • The Human Factor • Responsible Corporate Citizen
  6. 6. TVS MISSION We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees, dealers, and suppliers.
  7. 7. PRODCUTS SCOOTERS: • TVS NTORQ • TVS JUPITOR • TVS WEGO • ZEST 110 • SCTOORY PEP+ MOTORBIKES: • APACHE RR 310 • APACHE RTR 160 4V • APACHE RTR 200 4V • APACHE RTR 200 F1 4V • APACHE RTR 180 ABS • APACHE RTR 160 • TVS VICTOR • STAR CITY • TVS SPORT
  8. 8. COMPETITORS • Maruti Suzuki • Bajaj Auto • Tata Motors • Bosch • Ashok Leyland • Mrf • Escorts
  9. 9. STRENGTHS - Multiple brands across portfolio - Strong financial performance - Strong R&D capabilities OPPORTUNITIES - Growing Indian 2-Wheeler market - Growth in three wheeler market - Optimistic outlook for global motorcycle industry WEAKNESSES - Lack of Scale - Overdependence on domestic market THREATS - Intense competition - Environmental regulations - Improvement in public transport
  10. 10. EMPLOYEE MOTIVATION • Motivation actually defines as a process that starts with psychological need that activates behavior or drive that aims at reaching of desired goals. • Every employee will have a desire to show good quality in productivity from them side to the manager for the pride of appreciation or for the higher incentives. But sometimes the behavior of employees varies due to situational factors. If the situations is according to the employee then they reacts positively and hence tend to self-motivated. If the situations are against the employees then they tend to react negatively hence, this is the situation motivation for the employees required
  11. 11. NEED AND IMPORTANCE OF EMPLOYEE MOTIVATION: • It is highly effective to perform in the organizations. • Motivation of employee reduces absenteeism. • Encouragement and motivation leads to innovations and creativeness. • It also leads to build up good relationships. • It has a scope to improve employee morale. • Motivation of employees leads to reduction in employee turnover.
  12. 12. DATA ANALYSIS Frequency Percent 20-30 yrs 44 44.0 31-40 yrs 52 52.0 41-50 yrs 3 3.0 Above 50 yrs 1 1.0 Total 100 100.0
  13. 13. Frequency Percent Male 76 76.0 Female 24 24.0 Total 100 100.0
  14. 14. FINDINGS FOR THE STUDY • It is evolved that the more no of employees are less than experience of 10 years in the organisation. • It is required that the concerned motivation is required periodically in the organisation to get back the attention of the employees. • It is known that hike in salaries, promotions, transfers and appraisals etc. these are the few type of forms of motivational aspects with respective to the employees in an organisation. • It is identified that the age below thirty years of employees are more interested in motivational aspect of pay incentives and above thirty years people are interested in motivational talks.
  15. 15. SUGGESTIONS • Sufficient feedback should be taken from the employee in order to avoid some of the infrastructural facility problems so that the employees themselves feel comfortable in doing their work. • Proper motivational reviews should be given periodically to the employees so that they can engage into their work with high involvements. • The high motivating incentives should provide in the organisation it improves the effective play or involvement in the work
  16. 16. BIBILIOGRAPHY • Business research methods by S.N Murthy & Dr. U. Bhojanna 3rd edition excel Text book. • Text book Rewards and Intrinsic Motivation by Judy Cameron. • Motivation: Theory and Research by Harold and Michael Drillings.

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