Did you know that social selling is one of the biggest sales outreach tactics at present? In fact, social sellers have a 66% greater chance to reach their quota of prospects compared to traditional sellers. Moreover, 78% of salespeople who use social media channels sell more than their peers. The way you go about your sales outreach can have quite an impact on your business. Not having an effective outreach strategy can result in your cold sales outreach emails ending up as spam. It could also mean your calls getting rejected. These are not favorable scenarios when you are looking to improve sales. In this article, we’ll examine the best sales outreach practices and their importance. Alongside this, we’ll also explore how to improve sales for your business with sales outreach tools and more.