Business Model Analysis for Hulu

1. Team E!
Stayin’ alive

2. Team E!

3. Team E!
Content Consumption Model
Payment
Medium
Behavior
Bought
Locally
Hosted
Single-­‐Use
Subscribed
Streamed
Ritualis:c
Subsidized

4. Team E!
Content Consumption Model
Payment
Medium
Behavior
Bought
Locally
Hosted
Single-­‐Use
Subscribed
Streamed
Ritualis:c
Subsidized
Bought
-­‐>
Locally
Hosted
-­‐>
One-­‐off
Subscribed
-­‐>
Hosted/Streamed
-­‐>
Either
Subsidized
-­‐>
Streamed
-­‐>
Ritualis:c

5. Team E!
Content Consumption Model
Payment
Medium
Behavior
Bought
Locally
Hosted
Single-­‐Use
Subscribed
Streamed
Ritualis:c
Subsidized
Bought
-­‐>
Locally
Hosted
-­‐>
One-­‐off
Subscribed
-­‐>
Hosted/Streamed
-­‐>
Either
Subsidized
-­‐>
Streamed
-­‐>
Ritualis:c
>>
Implica:ons
for
Users
>>
Implica:ons
for
Content
Creators
>>
Implica:ons
for
Adver:sers
in
Subsidized
Model

6. Team E!
Competitive Landscape
hulu
streamed
aggregated

7. Team E!
Pressure from all sides!
hulu
streamed
aggregated
Streamed/On Demand
Netflix
Amazon

8. Team E!
Pressure from all sides!
hulu
streamed
aggregated
Sold/On Demand
Apple
Google Play
Amazon
Streamed/On Demand
Netflix
Amazon

9. Team E!
Pressure from all sides!
hulu
streamed
aggregated
Sold/On Demand
Apple
Google Play
Amazon
Mirrors
NBC.com
FOX.com
ABC.com
Streamed/On Demand
Netflix
Amazon

10. Team E!
Pressure from all sides!
hulu
streamed
aggregated
Sold/On Demand
Apple
Google Play
Amazon
Mirrors
NBC.com
FOX.com
ABC.com
Free
YouTube
Vimeo
Streamed/On Demand
Netflix
Amazon

11. Team E!
Pressure from all sides!
hulu
streamed
aggregated
Sold/On Demand
Apple
Google Play
Amazon
Mirrors
NBC.com
FOX.com
ABC.com
Free
YouTube
Vimeo
Streamed/On Demand
Netflix
Amazon

12. Team E!
Original Content

13. Team E!
Platforms as profit centers through content

14. Team E!
System Lock-in
Total
Customer
Solutions
Best
Product
Proprietary Standard
Low Cost
Dominant Exchange
Exclusive Channel
Horizontal Breadth
Redefining
Customer
Relationships
Differentiation
Customer
Integration
Platform Strategy
Enabling
through
technology

15. Team E!
System Lock-in
Total
Customer
Solutions
Best
Product
Proprietary Standard
Low Cost
Dominant Exchange
Exclusive Channel
Horizontal Breadth
Redefining
Customer
Relationships
Differentiation
Customer
Integration
Platform Strategy
Enabling
through
technology

16. Team E!
System Lock-in
Total
Customer
Solutions
Best
Product
Proprietary Standard
Low Cost
Dominant Exchange
Exclusive Channel
Horizontal Breadth
Redefining
Customer
Relationships
Differentiation
Customer
Integration
Platform Strategy
Enabling
through
technology

17. Team E!
Implications for advertisers
• Better analytics
• Better targeting
• Re-targeting
• Innovative Ad
Formats

18. Team E!
Fín