Michael McKeown, Sr. Solutions Architect at Aditi and Tommy Patterson, Senior Technical Evangelist at Microsoft share insights into “Five Reasons to Implement Windows Azure for your Business”.

1. WELCOME
TO THE WEBINAR
Top Reasons to Implement Windows Azure for your Business!
#GoCloudWebinar
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2. Today’s Webinar
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1/ Tommy Patterson: Overview of the Microsoft Cloud
2/ Mike McKeown: Scenarios and Workloads on Windows Azure
3/ Q & A
Follow the webinar with our Twitter hashtag: #GoCloudWebinar

3. About.Me – Mike McKeown
 Senior Cloud Solutions Architect at Aditi Technologies
 Two decades of Microsoft experience as Solutions Integration
Engineer, Trainer, and Technical Evangelist!
 Azure Cloud Course Author @ Pluralsight
 MSJ and MSDN accomplished writer
 Blog: http://www.michaelmckeown.com
 Twitter: https://twitter.com/nwoekcm
 Pluralsight:
http://www.pluralsight.com/training/Courses/Find?highli
ght=true&searchTerm=mckeown
 Hot off the press: HADR MSDN paper and a very
extensive and detailed whitepaper on “Top Business
Reasons for Windows Azure.”
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4. About.Me – Tommy Patterson
 17 Years IT Experience
 Network Engineer, IT Manager, Consultant
 Trained and consulted with thousands of IT Pros WW
 Blogs: Virtuallycloud9.com
blogs.technet.com/tommypatterson
 Contact me: Tommy.Patterson@Microsoft.com
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Get started now @ http://aka.ms/1azurenow

5. 1. What is Cloud
2. Strategic Opportunities
3. Potential Pitfalls
4. Don’t go IT alone

6. What is Cloud?
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7. Why consider the cloud?
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8. Why consider the cloud?
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9. New Strategic Opportunities
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10. Potential Pitfalls
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11. Don’t Go IT Alone
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 Availability
 Fault and update domains
 Disaster recovery
 Data backup
 Performance
 Security
 Scalability
 Failover
 Network latency
 Network address optimization
 Monitoring
 Deployment
 Management
 Provisioning and de-provisioning
 Patching of VMs

12. #gocloudwebinar

13. How to successfully deploy key workloads on Azure
Aditi has been guiding enterprises with their cloud journey since 2008!

14. BUSINESS CONTEXT
The world‟s leading mobile
phone OEM, entered into a key
partnership with Microsoft for
Windows Phone technology.
Being Microsoft‟s top Phone
OEM for Windows Mobile, they
wanted to build and sell
Windows Phones as a part of
the Microsoft mobile strategy.
USER CONTEXT CHALLENGES
To create a Push Notification
Service that could send
messages to millions of devices
within a minute.
To create and host the service
for each of the thousands of
application vendors.
ENGAGEMENT
Aditi did a technical assessment
of the environment and provided
a detailed project plan and
roadmap for Windows Azure
implementation. We proposed an
all Azure based solution,
deploying portions of the solution
on Azure data centers across the
globe.
Efficiently solved the problem of delivering more than one
million messages in one minute, by employing a parallel
processing patternSOLUTION
HIGHLIGHTS
SOLUTION
SHOWCASE
Effectively divided the work using Queues to maximize
processing of a single Azure VM for sending message to
the Microsoft Push Notification Service in 1 minute
Windows Azure and Microsoft SQL Azure
The client wanted to provide
high value application
properties (like ESPN, CNN,
Disney, etc. ) a repeatable
framework and service
mechanism to efficiently push
content updates to millions of
Windows Phone users
A web based “self-registration” platform was created for
onboarding app vendors and an admin portal for Nokia‟s
administrators of the service
Delivering Millions of Push Notifications Using Cloud
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15. BUSINESS CONTEXT
An industry leader in systems
and service solutions for the
hospitality industry, the client is
a pioneer in creating solutions
for hotels, restaurants, spa
businesses to run their day-to-
day operations.
USER CONTEXT
Their product is being used in
more than 50,000 restaurants
across the globe in more than
110 countries.
KEY REQUIREMENT
• Create a SaaS model to grow the
number of customers
Required a highly scalable and cost
effective solution
• Required User eXperience with
touch screen
• Decrease the maintenance
overhead of the solution
• Provide quick onboarding of new
tenants (customers)
• Provide a highly secured system
SOLUTION
• Created a multi-tenant
Software as a Service (SaaS)
application on Windows
Azure Platform
• Enhanced UX through WPF
frontend with the support for
different personas, like:
• Customer: Touch base kiosk
at the front desk
• Manager: Intuitive
application to manage end-
to-end account system at the
back office
• Implemented Continuous
Integration throughout the
full project development
lifecycle
• Provided a full set of scripts in
order to automated all the
deployments and
infrastructure configuration
BENEFITS
With the „zero-training‟ principle, the adoption rate on the
platform was an astounding 92% after 30 days
User satisfaction scores were 65% higher when the
application was rolled out.
Creating SaaS application on Windows Azure Platform
Guest Experience Management
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16. BUSINESS CONTEXT
Restaurant.com (RDC) is a
trusted and valued source that
connects restaurants and diners
in the U.S.
USER CONTEXT
The company offers the best
deal on every meal at more than
18,000 restaurants in the US.
During popular promotion days,
their web site is crushed with a
10x spike in traffic.
CHALLENGES
Their application architecture
and technology stack was 10
years old and hadn‟t been
designed to accommodate the
rate that RDC had grown at.
ENGAGEMENT
Scalability in the Cloud
SCALE E-COMMERCE SITE 10X TIMES IN MINUTES
We recommended a hybrid cloud solution – with sensitive
data kept on-premise while the application and data
processing moved to cloud for scale.SOLUTION
HIGHLIGHTS
SOLUTION
SHOWCASE
Token based approach for handling Personally Identifiable
Information for processing credit cards etc.
10x Scalability in Minutes: Automatic scaling in minutes
without the need to procure and install additional on-
premises infrastructure
Solution was deployed and mirrored at various Azure data
centers to gain advantages of proximity, Azure availability
and Disaster recovery.
We conducted a detailed Azure
design session over a 3 week
period focusing on re-
architecting the entire website.
This was followed by design
and development of the Hybrid
site.
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17. BUSINESS CONTEXT
Halo is one of Microsoft‟s multi-
billion dollar video game
franchises with thousands of
daily users. The platform needed
a solution that computes on
demand and results in high end-
user satisfaction.
USER CONTEXT
The Halo team sensed
dissatisfaction amongst Halo
gaming community as avatars
were not changing quickly with
the problem getting worse on
weekends and holidays with the
spike in traffic.
CHALLENGES
Provide a consistently zippy user
experience while creating or
updating user‟s online avatar.
Additionally, providing a
solution that computes on
demand, scales up during peak
traffic and saves costs.
ENGAGEMENT
Computing Horsepower On-demand for XBOX Halo Reach
The rendering engine was isolated as a general library,
provisioned and run as a worker role on Windows Azure
SOLUTION
HIGHLIGHTS
SOLUTION
SHOWCASE
Code refactoring in workflow delegated the heavy-duty
processing on Windows Azure
Application processes 200 to 500k images daily - an Avatar
upgrade or change can be achieved quickly driving much
higher user satisfaction
Low Opex as the Halo operations team can now monitor
in near real time through Aditi Technologies and adjust
resources based on user loads and trends
Aditi did a technical assessment
and provided a detailed project
plan. The heavy-duty
processing rendering-engine
which was the bottleneck was
re-engineered on Windows
Azure.
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18. QUESTIONS &
DISCUSSION Tommy Patterson
SR. CLOUD EVANGELIST
tommy.patterson@Microsoft.com
Michael McKeown
SR. SOLUTIONS ARCHITECT
michaelm@aditi.com
Let’s continue the conversation.

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