Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Nächste SlideShare
What to Upload to SlideShare
Weiter
Herunterladen, um offline zu lesen und im Vollbildmodus anzuzeigen.

0

Teilen

Herunterladen, um offline zu lesen

Cialdini and Aristotle's Models of persuasion-Apple advertisement

Herunterladen, um offline zu lesen

Business Communication -
Cialdini and Aristotle's Models of persuasion-Apple advertisement
Ethos pathos logos in Apple Ad - 'The Crazy Ones'

Ähnliche Bücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

Ähnliche Hörbücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen
  • Gehören Sie zu den Ersten, denen das gefällt!

Cialdini and Aristotle's Models of persuasion-Apple advertisement

  1. 1. Models of Persuasion ADITI GARG 20DM007 “The Crazy Ones”
  2. 2. JensMartensson 2
  3. 3. JensMartensson 3 Aristotle’s Models of Persuasion
  4. 4. JensMartensson Ethos • Speaker needs to be seen as an experiences and moral figure • Narrator – Steve Jobs, seen as a genius in computing. • Trust and reliability in his beliefs • Tells a story that builds up a trustworthy persona • Brings himself down to the level of the audience • Becomes relatable – the misfits, the rebels, the crazy ones • Speaks of unorthodox success – becomes credible 4 Is all about trust, establishing credibility.
  5. 5. JensMartensson Pathos Generates emotional response and powerful feelings • Crafts a story of geniuses • No mention of computer’s specifications • Gave a sense of company’s mission 5 • Embracing people who think differently is not a sign of weakness as a leader • Emotional appeal in his tone that tugs at heartstrings • Each of these people were “different” and made a significant impact. “You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because THEY CHANGE THINGS AND PUSH THE HUMAN RACE FORWARD”
  6. 6. JensMartensson Logos • Sound argument – based on deductive reasoning • Geniuses and laureates in their fields • Spread ideas, innovations and revolutions 6 Presenting logic, need for things to make sense. “While some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”
  7. 7. JensMartensson 7 • Came as a direct response to IBM's "Think" slogan. • In 1997, Steve Jobs returned as CEO • Rebranded Apple as a product for independent thinkers. • Full-page ads in newspapers and magazines with black and white images of revolutionary thinkers • Viewed as one of the most successful ad campaigns of all time, according to Tech Republic. • Won several awards for best commercial of the year • Apple stocks triples within 12 months of launch Impact and Performance
  8. 8. JensMartensson 8 Cialdini’s Principles of Influence
  9. 9. JensMartensson 9 Principle of ScarcityPrinciple of Authority
  10. 10. JensMartensson 10 Principle of LikingPrinciple of Social Proof
  11. 11. Thank You ANY QUESTIONS?

Business Communication - Cialdini and Aristotle's Models of persuasion-Apple advertisement Ethos pathos logos in Apple Ad - 'The Crazy Ones'

Aufrufe

Aufrufe insgesamt

17

Auf Slideshare

0

Aus Einbettungen

0

Anzahl der Einbettungen

0

Befehle

Downloads

0

Geteilt

0

Kommentare

0

Likes

0

×