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June 2020
Splitter: Excel Add-In For Google Forms
Survey Data Analytics Tutorial
With Solution for Multiple Data in A Cell, Splitter Will Make your Excel
powerful survey analytics tool
Pro X version
2
Google Forms Survey Data Downloaded as Excel
Example of Google Forms survey data downloaded as Excel
3
Pen Paper Survey with Data Entry in Excel
Example of Survey data entered manually in Excel
Manualdata entry mainly contains
“codes”. Codeshere are numbersthat
representtext, option answer of closed
end questions in a questionnaire.
Manualdata entry can also
contain text to record answers
to open end questions
4
• While Splitter Pro X can read Google Forms survey data downloadedas Excel, the
main function for Pro X version is to accommodatesurvey datathat contains“codes”.
• Codes here are numbers that represent texts. For manual data entry it is much
easier to type number that represents text rather than typing the actual text.
• Therefore the main feature of Splitter Pro X is to associate each code with text, option
answer in a question.
• No automaticcoding as in Pro version.
Difference between Splitter Pro X version and Pro version
• DownloadSplitterPro X versionprogram from ourGoogle Drive here
• How to Install and Run Splitter in Appendixof this tutorial
• DownloadExcel file for exercise in this tutorial
• Product Test for Pro X. Download here.
Download Links
5
6
SPLITTER
PRO X VERSION
OVERVIEW
Manual Data Entry in Excel for Splitter Pro-X
• If you conduct a paper and pen survey and use Excel as data
entry for Splitter Pro X, typically would look like below.
• For first time running a survey data set, the data need to be
active or the top sheet. Click Splitter Pro X.
Sheet containing survey data on the top, if
you have several sheets.
Splitter Pro X text button
SplitterPro X Data Entry Guidelines:
1.Startat A1
2.Top row is for questionsin thequestionnaire
3.Each column containsanswerforeach question
4.Answer can be Text or ‘code’ or empty
5.Multiplevalueis allowed, separateby a comma “,”
6.Mixed text with codeis allowed
7.In multipleanswer, orderis notimportant(a,b =b,a)
8.Long text asin open end question isaccepted
9.Numericvalueis accepted
8
Click Splitter Button to Show Analytics Window
• Shortly after clickingSplitter button a window pops up.
• The window contains list of questions in questionnaire and analytics tabs.
Questions in the
questionnaire
For first time running a survey data set, we will
be moved to another sheet “New Sheet”
Splitter button
The sheet that contains survey data will be
renamed to “Form Response 1”
Analytics Window
Analytics Tabs
9
Prepare List of Codes
Code
number
Gender Age Group
Social
Economic
Status
B1 How do
you like
the
appearanc
e?
B2a How
do you like
the color ?
B2b What
do you
think
about the
color,is
it…?
B3 How do
you like
the overall
taste?
B4a. How
do you like
the
sweetness
?
B4b. On
the
sweetness
, is it….?
B5a. How
do you like
the
tanginess?
B5b. On
the
tanginess,
is it…?
B6a. How
do you like
the
thickness/j
uicy-ness
of the
product?
B6b. On
the
thickness/j
uicy-ness
of the
product, is
it…?
B7 What is
your
overall
liking
towards
the
product?
1 Male 13 - 17 yo Low
Do not like
very much
Do not like
very much
Too weak
Do not like
very much
Do not like
very much
Too weak
Do not like
very much
Too weak
Do not like
very much
Too weak
Do not like
very much
2 Female 18 - 24 yo
Middle
low
Do not like Do not like
A bit too
weak
Do not like Do not like
A bit too
weak
Do not like
A bit too
weak
Do not like
A bit too
weak
Do not like
3 25 - 30 yo Middle
Do not like
somewhat
Do not like
somewhat
Just right
Do not like
somewhat
Do not like
somewhat
Just right
Do not like
somewhat
Just right
Do not like
somewhat
Just right
Do not like
somewhat
4 Upper 1 So so So so
A bit too
strong
So so So so
A bit too
strong
So so
A bit too
strong
So so
A bit too
strong
So so
5 Upper 2
Like
somewhat
Like
somewhat
Too strong
Like
somewhat
Like
somewhat
Too strong
Like
somewhat
Too strong
Like
somewhat
Too strong
Like
somewhat
6 Like Like Like Like Like Like Like
7
Like very
much
Like very
much
Like very
much
Like very
much
Like very
much
Like very
much
Like very
much
List of Codes for the Survey: What each number means for each Question
Code number
Questions
10
Set Up – Label Input (1)
• In set up, for each code you enter the text part, what each code means.
Code number Type text/label for the
code
Hit “Add”
Code number Text/label for the code
number
11
Set Up – Label Input (1)
• You can enter the text/label one by one, or multiple texts/labels at once
To enter multipletexts/labels at
once, type all texts and separate
each data using“; sign”
Check this box, to separate
cell content to each data
when it finds “;”
Hit “preview” for preview
Hit “Add”
Code number and associated text/label
12
Summary Tables
• To create summary tables that is tables for all respondents, go to Question tab and select which
question you want to create tables from
Now in Question tab
13
Cross-tabulations
• To create cross-tabulation, Select which questions in Question tab and apply which questions in
Across tab
Now in Across tab
14
Filter
• When we want respondents with certain criteria only.
Now in Filter tab
15
Splitter Pro X Analytics Tabs and Important Information
•Sheet name containing
survey data will be renamed
to Form Response 1.
•If you have additional data
just add starting from the
next row after the last data.
•Changing the content of Form
Response 1 sheet after the
data is run will not have any
effect.
•Save before exit to save
tables, code labels and
setting (in hidden sheet)
Setup:To enterlabelsof
codes/numberrepresent
textsforeachquestion
Diagnostic: To finderror
indata entryand to edit
data
Grid: Anotherlocationtoproduce
tablesotherthanQuestiontab.Itisfor
showinginone tablemultiple questions
havingthe samelabels.
Numeric: To code numeric
data, create groupswith
selectedcriteria
Coding: Codingfunctions to
analyze text
(edit/add/combine/exclude)
Output: The type of output
wantto be displayedin tables:
count,percentage,average,
standarddeviation,significant
test
Question: Thisis the maintab,to display and
selectquestion toruntocreate summarytable.
Multiple selection will runall of the selectedquestions.
Thiswill be shown astables downward, startingfrom
the top mostselectedquestion.
Across : If inadditiontoselecting
questionsinQuestiontabyoualso
selectingquestioninAcrosstab,you
will produce summarytablesand
segmenttableswhere eachsegment
ismade from respondentschoosing
particularanswerinselectedAcross
question.
Filter: Toselect
respondents byapplying
criteriafromwhichthe
tables are created.
Search : To search
respondentIDandtheir
answertocertain
questionforrespondents
meetingcriteria
16
ANALYTICS TABS
17
• In Set Up, you type in labels (text, option answers used in each of the question) for each code
Set Up Tab
Type here the labelfor
particularcode number
thenhitAdd buttonor
PressEnter2 times
Nowentering labelfor
thiscode number.
Largestcode
numberfound
inthe data.
If youdo notwantto type in
labels,justcreate dummy
labelscode 1,code 2,code 3
etc.Hit‘RoughLabeling’button
Question
If youwantto type inlabelsin
one go,justseparate each
label withsemicolon“;”and
checkthisbox
To have a preview
of labelstobe
created
Number of
labels to be
created
Addedlabelgoesintothisbox
Answersforthe question
containstextsthatneedstobe
codedinCodingtab
Code numberof
addedlabel
To edit a label : Select label above
then type edited label in the box
Hit edit button or Press Enter 2
times to edit the selected label.
Switch label positionup
Switch label positiondown
Clearselected labels
Delete selected labels
Delete alllabels
Undo labelinput
18
• Put your cursor anywhere in any sheet as long as not in Form Response 1 (survey data sheet).
• Check on questions you want to make tables from. Click Run.
Question Tab
Select question(s)
Click Run to
create table(s)
Table for this
question
Table for the same question after add average
and std dev in Output tab
Now in Question tab
To clear checked
questions
To exit
Splitter
To clear checked
Questions,Across
and Filter
Multiple tables canbe
producedat once
19
Across Tab
• Across tab has similar window display with that in Question tab. Here we select questions to be
across variables from which tables are created in addition to the summary/total, ie cross-tabulation.
The checked questions Question tab and in Across tab
will create cross-tabulation
Click to apply selection back
to Question tab.
To clear checked
questions
Showing the tables by Gender and
Age as checked in Across tab
Tablefor each
segment
Now in Across
tab
If in addition to selectingquestions in Question tab you also selecting
question in Across tab, you will producesummary tables and segment tables
where each segment is made from respondents choosingparticularanswer in
selected Across question .
20
Grid Tab
• In addition to Question tab, another location you can also produce table is in Grid tab. In Grid tab we
select multiple questions to be shown horizontally as grid, instead of one by one downward as in
Question tab. Splitter recognizes grid when a set of question have similar set of answer options (Labels)
Every checked question creates table to the right.
Each question has the same labels. Labels only shown once on the
first checked question only.
Click to produce
tables on checked
questions
To clear
checked
questions
To clear
checked
questions and
filter
Each questionhas tohave the same
labels and inthe same order.
Now in Grid tab
To exit Splitter
21
• In the Filter tab, we specify the criteria (sub sample) from which the tables are created.
• A filter can be used when producing table in Question tab or Grid tab.
Filter Tab (1)
Drop down
menu toselect
filter questionFilter 1
In a selected question for filter, check
which one you will use for filter. If more
than 1 is checked, that means “OR”. Here
respondents whose social economic are
Middle, Upper 1 OR Upper 2
Click to confirm filter
selection, go back to
Question tab
Click to confirm filter
selection, go back to
Grid tab
Clear All Filters You can add up to 10 filter
question to use. The
relations between filter is
“AND”.
Now in Filter
tab
22
• Filter used in Question tab
Filter Tab (2)
The top of tables
shows filter used. Tables for each
segment after Filter
Tablesfor second
question alsoFiltered
Now we are on
Question tab
Click to Produce
tables
23
• The same filter used in Grid tab
Filter Tab (3)
Now we are on Grid
tab
Click to Produce
tables
The top of tables
shows filter used.
24
• In numeric tab, Splitter will ‘code numeric values’ so tables can be created.
• Numeric values include integers, 0, minus, or fraction.Thenumeric values should befreeof units ($, km,
kg, etc) or any sign (>,=,<) or range(5 - 10).
Numbers that arefree of units or
symbols aretreatedas numeric
Numeric Tab (1)
IN COLUMN Q, OPEN QUESTION THAT
EXPECTS NUMERIC ANSWER
Codes are also number, however
they actually representativeof
text/label. We input text/labelfor
these numbers in Set Up tab
25
Numeric Tab (2)
Drop down menu to show
question with numeric data
There are3 columns in this
box: respondent number,
column 1 content (in this
case it is case number), and
numeric data for each
respondent.
Minimum and
maximum value found
in the data
Searchfunction, to look
for respondent
number having specific
value
Highlight if you want to edit
thevalue
Edit here
Respondent number
search result
Coding for numeric starts
here
Select whether touse 2 operators
or1 operator. 2 operators two
boxes will display, 1 operatoronly
1 display on theright.
Enterthe lower and upper
value for group criteria. If1
operator only the right box
need value
• The ‘numeric data coding’ in Splitter aims to create groups of numbers by setting group criteria
Click Apply tocode after
all criteria is set
Clear criteria andthe
previous groupdata
Press set criteria after
each group criteria is
set. Group criteria will
show on the box
below
26
Numeric Tab (3)
Example : Creating Groups of Numeric Values
• Suppose after looking at the data, we would make 3 groups out of these numbers < 2, 2 <= x <= 4,
and >4
Select 1 operator
Select option <
Fill in “2” in the right
box.
Hit set criteria
Select 2 operators
Select option <= and>=
Temporary
criteria shows
here
Fill in “2” in the left and
“4” in the right box.
Fill in “4” in theright
box.
Select 1 operator
Select option >
Hit set criteria Hit set criteria
Temporary
criteria updated
Notification that
numeric data has
beencoded
After all criteria
has been set
Click apply to code
27
Numeric Tab (4)
Example : Creating Groups of Numeric Values
Some notes:
• If the numeric data not coded yet when try to run table, there will be message box to check numeric coding.
• Tocreate another grouping criteria, just hit clear button and set new criteria.
• After coding, you can run the numeric data as Across or Filter variable.
• If you set criteria non exclusively ( example x <2 and 1<x<3) then there will be chances that 1
response will be counted more than 1.
• If you save the workbook, the coding result will remain.
Coding result
Numeric values
Coding Tab – Coding* Answers to Open End Questions (1)
Main Steps
• When opening survey data, Splitter Pro X tries to find whether there are uncoded texts in each
question. In Splitter texts have to be coded first in order to create tables.
• For coding open end questions, usually what we want to do is to identify each individual data first
in respondent full answer. We do this by reviewing manually then do necessary editing. As is used
in writing to separate phrase or ideas, Splitter uses comma sign as data separator.
Uncoded box, showingthe text(s)
that have not been coded through
defaultLabel coding.
In the box is thehighlighted text
Type revision here.Focus on where
to put comma sign as separator (not
for correct writingpurposethough)
Hit Edituncoded to send edited text back to
uncoded box. Or HitEnter button twice.
We are in Codingtab
Switch to cell coding.So thatwe can read the original
writingas we now capturethe whole cell content
Two types of coding method (1) Label coding whereSplitter tries to separatewholecell contentinto its individual
contentusing comma sign as separator (2) Cellcoding whereSplitter captures the wholecell contentas individual data.
* Coding = Assigning number to text so that tables
can be created
Coding Tab – Coding Answers to Open End Questions (2)
Main Steps
• In Splitter, text has to be coded to create table.
• On the other hand, text has to be uncoded to edit it.
If edits have been completed,
switch codingmethod to Label.
Now answers areseparated into its
individual datausingcomma sign
“,” as separator.
Click this to codeall
Now all edited texts havebeen
coded, tables can be created
Coding Tab – Coding Answers to Open End Questions (3)
Main Steps
• Now Splitter is ready to create tables for the open end question.
Coding Tab – Edit/Add
Complete Menu for Editing Open End Questions and Add Text
Info that the data in the
question contains
uncoded text
Uncoded box,
showing text that
has notbeen coded
To code uncoded text,
for all texts in the box
To show
uncoded
text
To code uncoded text, only
for selected text
Highlighted text in
the uncoded box will
be shown here
Coding methodology
that will beapplied
to uncoded part
Edit the highlighted text
here or to add label. To sendeditedtext
back to uncoded box
Move highlighted
text in uncoded
boxto next line
Codingmethodology of the
resulttext in coded box
Coded box, showingthe
text(s) that have been
coded
Dropdown menu to view
which question to showcoding
Info that the question is
numeric (therefore shouldbe
coded in numeric tab)
To uncode selected coded text
To uncode all coded text
To move up, down, clear,
delete highlighted
text/label in coded box
Go to Question tab
This is the preview box for edit highlighted text in
uncoded box / add text
Number oflabels will be created
Clear textbeingprocessed
Edit is toedit the highlighted text in
uncodedbox, the result will be coded
and goesintocodedbox
Add is to create additionaltext.
The text will be codedand goes
into codedbox
32
Coding Tab – Combine/Exclude (1)
• Text that has been coded can be combined.
Select texts that want to be
combined
Top most text will beheader text
of the combined texts
Move selected text
up
Move selected text
down
Combine
selected texts
Clear selected
texts
Sort all texts in
the box
Components of
highlighted text
33
Coding Tab – Combine/Exclude (2)
• Text that has been combined can be excluded
Clear selected
text(s)
Excludeselected
text(s) from the
combination
Components of
highlighted text
after exclusion
34
Coding Tab – Combine/Exclude (3)
• Show components of combined text in tables
Check this box to
showcomponents
of combined text
35
Column1 content,
here itis case number
for respondentID
Number Responsesto
particularquestion
Search Tab (1)
Responsestothe question
to use as filter
Questiontouse asfilter
Addanotherfilter
question
Back to view page Clearall filters
• The search function is to look for respondents ID and their responses for a particular question for
respondents who meet criteria through filter. We can apply filters up to 10 level.
36
• We can have the search result printed in sheet.
Search Tab (2)
Printto Sheet
Searchresultprinted
37
This Count applies to cases of Combined texts in
Coding tab: In net count, multiple responses
from one respondent if it belongs to the same
group will be counted only 1 response Show tables in
Percentage orCount
For cases where missing data exist,
choose whether toinclude the
missing data as respondent base or
just respondents with answers.
To show the
average(of code
number). For question withnumeric
data, whether to show
averageand standard
deviation of the actual
numeric value or itscode
number
To show standard
deviation(of code
number)
To show Top 1, Top2, Top
3 (of code number)
percentage. Usually for
scaling where we are
interested in combining
responses.
Significant test on the
averageor proportion
(Percentage of Top 1,
Top2 or Top 3 Boxes)
Go to Question tab Create data sheet : Code
number format, or
Label/Text format
Output Tab (1)
Go to Grid tab
Calculate Pearson Correlation.
For scaling questions in Grid format.
Check to apply weighting
The top cell for the column in spreadsheet that
contains weighting factor should be named
"Weight" or "weight" or "WEIGHT" or "Weight
Variable"
• In output tab there are a number of options regarding table presentation
38
• An example from a product test research. Splitter creating tables from Grid tab and selecting
Average, Standard Deviation, SignificantTest and Pearson Correlation.
Output Tab (2)
39
𝑡 =
𝑚1 − 𝑚2
𝑠1
2
𝑛1
+
𝑠2
2
𝑛2
𝑧 =
𝑝1 − 𝑝2
𝑝(1 − 𝑝)
𝑛1
+
𝑝(1 − 𝑝)
𝑛2
𝑝 =
𝑝1 𝑛1 + 𝑝2 𝑛2
𝑛1 + 𝑛2
𝑟 =
(𝑥𝑖 − 𝑥)(𝑦𝑖 − 𝑦)𝑛
𝑖=1
(𝑥𝑖 − 𝑥)2𝑛
𝑖=1 (𝑦𝑖 − 𝑦)2𝑛
𝑖=1
• For mean significantdifference:
• For proportion significantdifference:
• For Pearson correlation:
Only for Grid, scaling question
Formula
40
Diagnostic Tab (1)
Data Entry Editor
Questioninfocus
Single orMultiple
answerquestiontype
Questiontype thatshould
be answeredbyall
respondentsorconditional
Three columns:1st =
respondentnumber,2nd
contentof 1st columnhere
case number,3rd answer
code for the questionfor
the respondent
Thisarea show the
type oferrors forall
respondentsfor the
question
Thisarea show the type of
error specificfor the
highlighted case onthe leftbox
In case of error,the box will
display respondentnumberthat
haserrors
Type inhere
editedcontent
Displaycodein
highlighted case
ErrorType:
1.EmptyCell :Shouldbe filledbutempty
2.Multiple Answer : Multiple codes in a single answer
question
3.Fill without condition : ina skiplogic question, shouldbe
emptybut filled
4.Code out of range : code number largerthan number of
labels
5.Text :Should becoded
6.Redundant :Same code number typedmore than 1
(ignore if a result from combinecodes)
7.0 :not allowedforcode (ignore if it is numeric data)
8.Non integer :fraction (ignore ifit is numeric data)
• Diagnostic tab aims to check error on survey data as it done manually.
NowinData
EntryEditortab
41
Diagnostic Tab (2)
Data Type – Single Multiple
• Data entry diagnostic willusethis Single/Multiple
input to determinewhether thereare error in
filling multiple answersfora singleanswer
question.
• As defaultSplitter will usesingleanswer for each
question. You changeitlater for multipleanswer
question.
• Splitter will try to identify data typefor each question
based on answersfoundon survey spreadsheet.
• However you can overridetheresultif there is error in
data entry. Of importancehereis for Numeric data type
identified as nominalbecausethedata contains text.
The effectis the question willnot show up in Numeric
tab.
Now in Data Type
tab
Change selected to
nominal/numeric
Change selected to “”
(not processed)
Clear selection
Now in Single/Multiple
tab
Change selected to
single/multiple
Make all single
Make all
multiple Clear selection
42
• Data entry diagnostic will use this input to determine whether there are error in question that
conditional : asked only when respondents in previous question answered certain option answers.
• Click on the question that is conditional ie and select question and the options as the condition.
Diagnostic Tab (3)
Skip Logic
Clear selection
Now in Skip Logic >
Question tab
As for default,each
question is asked to all
respondents
Change selected to all
Make all
questions
asked to all
Change to Conditional,only
respondent meeting criteria
is asked this question
Now in Condition tab
Select question for the
condition criteria
Select responses to the
question as condition criteria
The aboveexample means that Question C1 is asked only to
those who answer Like and Like very much in Question B7.
So if a respondent answers other than Like and Like very much,
but the spreadsheetcontains answer in C1 there must be error.
43
GUIDELINES FOR SURVEY
DATA ENTRY IN EXCEL FOR
SPLITTER PRO X
44
General
• Survey spreadsheetfor Splitter Pro X uses the following format
• Column for question
• Row for case/respondent
• Column / Row has to be continuous. No skipping on Column / Row
• Firstrow is for list of questions
• Second row and so on answer for each question for each respondent.
•The cell content is “code” that is number representing label option in the questionnaire.
• Itcan also be text, usually for “other mention” or open ended question.
• Itcan be mixed : code and text
•Or numeric data, that is number that doesn’t representlabel option in the questionnaire.
Case/
Respondent
Questions
‘codes’
text
The label/text for each code will be entered in Setup tab.
numeric
Survey Data Entry in Excel for Splitter Pro X (1)
mixed
45
Code number for option answers in questionnaire:
• The option answer codes to be used in each question has to be in sequential and continuous number starting
fromnumber 1 (1,2,3, 4 etc). Can not jump.
•Itis common for the option of Don’t know or Not Available the assigned code is 98 or 99. For Splitter it is not
allowed. Justassign a number after the last code option number.
Cases for Multiple Answers question:
• Comma is used for multiple entry in a cell : “1,2,3,6”. Other character is notallowed such as “;”, “.”, or “/”
• No comma as preceding or ending data : “,1,2” or “1,2,”. Splitter will recognizeas empty data. However this can
be edited later in the program.
• Any order is ok. “1,2” or “2,1” is the same.
• Spacing is allowed : “1, 2” or “ 1,2 ” or “ 1 , 2”
• Codes and text mixed together is allowed “ 1, Blackberry” or “Android, 3, Blackberry”
Cases for open end text:
• Just writeas it is, for example “ I like the brand. User friendly, the processor also the fastest”.
• Later answers to open end questions will be reviewed and edited anyway in Coding tab.
Cases for Numeric:
• No comma is allowed for thousands for example “1005” and not“1,005”
• “0” zero, negativeand fraction number is acceptable. For fraction useperiod “.”
Cases Skip Jump:
• Since spreadsheetis in order of question, for skip jump empty column is expected. Haveto fill in the right
column/question
Survey Data Entry in Excel for Splitter Pro X (2)
46
APPENDIX
47
HOW TO INSTALL
SPLITTER
Download Splitter.Save in your Preferred Directory.
Make sure Macro is Enabled for Splitter.
48
• Splitter is an Excel Add-Ins /macro program. If at any point during Splitter installation your Excel
asks to “enable macro?”, reply yes.
• A couple of options to make sure macro for Splitter is enabled therefore would not be blocked
Right click on Splitter file, Go to
Properties. Check to Unblock
Check to unblock
Go to Trust Center in
Excel Options.
In Trust Center
Settings…
Go to Trusted
Locations.
Add Locations
where Splitter is
located.
Option 1 Option 2
Trust Center
Trust Center Settings
Trusted Locations
Add Locations
Add Splitter to
Trusted Location
Directory
In Excel Option. To Add Ins.
Click Go in Manage Excel Add Ins
49
Excel Add Ins
Manage Excel Add Ins, Go…
Excel Option
Browse for Splitter in Directory where it is Saved
50
Browse for Splitter
In directory Splitter
is saved
ok
ok
Turn On Developer Tab
51
•Excel 2007 : Excel option, Popular, check Show Developer tab in the ribbon
•Excel 2010, 2013, 2016, 2019 : Excel option, Customize Ribbon, under main tab check Developer
Customized Ribbon
No Developer tab
Check on Developer
ok
Developer Shows up
On Developer tab, click Visual Basic.
On Visual Basic window, select Splitter. Run
52
Click Developer tab
Click Visual Basic
On Visual Basic
Highlight Splitter
Hit play button
Run Splitter
Add-In tab shows up
Splitter is installed
53
RUN SPLITTER
Running Splitter on Empty Sheet : “Check Survey Spreadsheet”
54
Click Splitter
On empty sheet it
says “Check survey
spreadsheet”
With Survey Data Downloaded from Google Forms as Excel.
The data should start at cell A1. Click Splitter
55
This is the survey dataformat in Excel downloadedfrom Google Forms. Startsat cell A1,
Questionstothe right, Respondentsdownward.Click Splitter
For firsttime runningasurveydataset,the sheetcontainingsurveydataneedstobe the active
sheet,sheetlocatedonthe front(ifyouhave severalsheetsinthe workbook).
For First time Survey Data Opened Splitter will do Automatic Coding.
We will be taken to new sheet “New Sheet”
56
Trial Period for 7 Days
We arenow in “New Sheet”
The sheet that contains survey data is
renamed “Form Response 1”
Click to Continue Trial
If you haven’tentered Activation Code
Enter Activation Code here
Clik to validate code
Splitter Analytics Window Shows Up
57
Splitter Analytics Window
Splitter is Ready for Analysis
58
59
HOW TO ACTIVATE
• After installingthere is a 7 day free trial
• Afterwards, Activation codecanbe purchasedonlinevia paypal.
• Activationcodewill be sent to your paypal emailrightafter payment.
• To ActivateEntercode in Splitterpop up window.
• This is not a subscription.After activation periodis over there is no automatic
renewal.
• You’d want to purchasecode to re-activateSplitter
Buy Activation Code – Splitter Pro X version
60
Select ActivationPeriod Option
Will go to PayPal Landing Page
For alternative paymentmethod contactSplitter@maxiresearch.com
1 Month
$17
3 Months
$38
6 Months
$68
1 Year
$102
61
OTHER SPLITTER / EXCEL
ADD-INS MATERIALS
1. Video Tutorial for Splitter Pro X Version
• To complement this tutorial, this video tutorial shows the basics of using Splitter Pro X
version. Click here to watch
• In the Pro X video tutorial we only discuss the additional tabs not available in the Pro and
Student version. For complete tutorial you may want to watch both Student and Pro video
tutorials.
• Watch the Student version here.
• Watch the Pro version here.
2. Using Splitter for Online Survey (Other than Google Forms) Data Analytics
• Splitter can be used as analytics tool for any online survey data. Export the data as Excel
(or file type that can be opened by Excel) and adjust its data format following that of
Google Forms. More detail download here.
3. Easy Pivot: Excel Add-In for Sales Data Analytics.
• For sales data analysis, by creating data breakdowns and filters (example by region,
product, salesperson, etc). Objective of Easy Pivot is to provide alternative, easier to
understand Pivot Table.
• Tutorial here.
OTHER SPLITTER / EXCEL ADD-IN MATERIALS
62
63
ABOUT
• MAXI research is a market research companyinJakarta.
• Visit www.maxiresearch.com
• Splitter:Excel Add-In for Google Forms Survey DataAnalyticsand EasyPivot:Excel
Add-In for Sales DataAnalyticsisdevelopedby MAXI research founder Adhi
Wikantyoso.
• Linkedinprofilehere
• SplitterIntroduction Video here
• Documentsuploadedin Slidesharehere
• Collection ofGoogle Formsquestionnairesinmarketing, business, HR, lifestyle
in Englishand BahasaIndonesia,thatyou can copy to your Gdrive for free. Click
here.
• QuestionsregardingSplitteror Google Forms andtrainingsemail
adhi.wikantyoso@maxiresearch.com
MAXI research
64
MAXI research
PT. Mulia Karya Inovasi
Office 8, Level18-A
Jl. Jend Sudirman Kav.52-53SCBD
Jakarta Selatan 12910
Indonesia
www.maxiresearch.com
ask@maxiresearch.com
THANK YOU

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Splitter Pro X version Tutorial June 2020 English

  • 1. June 2020 Splitter: Excel Add-In For Google Forms Survey Data Analytics Tutorial With Solution for Multiple Data in A Cell, Splitter Will Make your Excel powerful survey analytics tool Pro X version
  • 2. 2 Google Forms Survey Data Downloaded as Excel Example of Google Forms survey data downloaded as Excel
  • 3. 3 Pen Paper Survey with Data Entry in Excel Example of Survey data entered manually in Excel Manualdata entry mainly contains “codes”. Codeshere are numbersthat representtext, option answer of closed end questions in a questionnaire. Manualdata entry can also contain text to record answers to open end questions
  • 4. 4 • While Splitter Pro X can read Google Forms survey data downloadedas Excel, the main function for Pro X version is to accommodatesurvey datathat contains“codes”. • Codes here are numbers that represent texts. For manual data entry it is much easier to type number that represents text rather than typing the actual text. • Therefore the main feature of Splitter Pro X is to associate each code with text, option answer in a question. • No automaticcoding as in Pro version. Difference between Splitter Pro X version and Pro version
  • 5. • DownloadSplitterPro X versionprogram from ourGoogle Drive here • How to Install and Run Splitter in Appendixof this tutorial • DownloadExcel file for exercise in this tutorial • Product Test for Pro X. Download here. Download Links 5
  • 7. Manual Data Entry in Excel for Splitter Pro-X • If you conduct a paper and pen survey and use Excel as data entry for Splitter Pro X, typically would look like below. • For first time running a survey data set, the data need to be active or the top sheet. Click Splitter Pro X. Sheet containing survey data on the top, if you have several sheets. Splitter Pro X text button SplitterPro X Data Entry Guidelines: 1.Startat A1 2.Top row is for questionsin thequestionnaire 3.Each column containsanswerforeach question 4.Answer can be Text or ‘code’ or empty 5.Multiplevalueis allowed, separateby a comma “,” 6.Mixed text with codeis allowed 7.In multipleanswer, orderis notimportant(a,b =b,a) 8.Long text asin open end question isaccepted 9.Numericvalueis accepted
  • 8. 8 Click Splitter Button to Show Analytics Window • Shortly after clickingSplitter button a window pops up. • The window contains list of questions in questionnaire and analytics tabs. Questions in the questionnaire For first time running a survey data set, we will be moved to another sheet “New Sheet” Splitter button The sheet that contains survey data will be renamed to “Form Response 1” Analytics Window Analytics Tabs
  • 9. 9 Prepare List of Codes Code number Gender Age Group Social Economic Status B1 How do you like the appearanc e? B2a How do you like the color ? B2b What do you think about the color,is it…? B3 How do you like the overall taste? B4a. How do you like the sweetness ? B4b. On the sweetness , is it….? B5a. How do you like the tanginess? B5b. On the tanginess, is it…? B6a. How do you like the thickness/j uicy-ness of the product? B6b. On the thickness/j uicy-ness of the product, is it…? B7 What is your overall liking towards the product? 1 Male 13 - 17 yo Low Do not like very much Do not like very much Too weak Do not like very much Do not like very much Too weak Do not like very much Too weak Do not like very much Too weak Do not like very much 2 Female 18 - 24 yo Middle low Do not like Do not like A bit too weak Do not like Do not like A bit too weak Do not like A bit too weak Do not like A bit too weak Do not like 3 25 - 30 yo Middle Do not like somewhat Do not like somewhat Just right Do not like somewhat Do not like somewhat Just right Do not like somewhat Just right Do not like somewhat Just right Do not like somewhat 4 Upper 1 So so So so A bit too strong So so So so A bit too strong So so A bit too strong So so A bit too strong So so 5 Upper 2 Like somewhat Like somewhat Too strong Like somewhat Like somewhat Too strong Like somewhat Too strong Like somewhat Too strong Like somewhat 6 Like Like Like Like Like Like Like 7 Like very much Like very much Like very much Like very much Like very much Like very much Like very much List of Codes for the Survey: What each number means for each Question Code number Questions
  • 10. 10 Set Up – Label Input (1) • In set up, for each code you enter the text part, what each code means. Code number Type text/label for the code Hit “Add” Code number Text/label for the code number
  • 11. 11 Set Up – Label Input (1) • You can enter the text/label one by one, or multiple texts/labels at once To enter multipletexts/labels at once, type all texts and separate each data using“; sign” Check this box, to separate cell content to each data when it finds “;” Hit “preview” for preview Hit “Add” Code number and associated text/label
  • 12. 12 Summary Tables • To create summary tables that is tables for all respondents, go to Question tab and select which question you want to create tables from Now in Question tab
  • 13. 13 Cross-tabulations • To create cross-tabulation, Select which questions in Question tab and apply which questions in Across tab Now in Across tab
  • 14. 14 Filter • When we want respondents with certain criteria only. Now in Filter tab
  • 15. 15 Splitter Pro X Analytics Tabs and Important Information •Sheet name containing survey data will be renamed to Form Response 1. •If you have additional data just add starting from the next row after the last data. •Changing the content of Form Response 1 sheet after the data is run will not have any effect. •Save before exit to save tables, code labels and setting (in hidden sheet) Setup:To enterlabelsof codes/numberrepresent textsforeachquestion Diagnostic: To finderror indata entryand to edit data Grid: Anotherlocationtoproduce tablesotherthanQuestiontab.Itisfor showinginone tablemultiple questions havingthe samelabels. Numeric: To code numeric data, create groupswith selectedcriteria Coding: Codingfunctions to analyze text (edit/add/combine/exclude) Output: The type of output wantto be displayedin tables: count,percentage,average, standarddeviation,significant test Question: Thisis the maintab,to display and selectquestion toruntocreate summarytable. Multiple selection will runall of the selectedquestions. Thiswill be shown astables downward, startingfrom the top mostselectedquestion. Across : If inadditiontoselecting questionsinQuestiontabyoualso selectingquestioninAcrosstab,you will produce summarytablesand segmenttableswhere eachsegment ismade from respondentschoosing particularanswerinselectedAcross question. Filter: Toselect respondents byapplying criteriafromwhichthe tables are created. Search : To search respondentIDandtheir answertocertain questionforrespondents meetingcriteria
  • 17. 17 • In Set Up, you type in labels (text, option answers used in each of the question) for each code Set Up Tab Type here the labelfor particularcode number thenhitAdd buttonor PressEnter2 times Nowentering labelfor thiscode number. Largestcode numberfound inthe data. If youdo notwantto type in labels,justcreate dummy labelscode 1,code 2,code 3 etc.Hit‘RoughLabeling’button Question If youwantto type inlabelsin one go,justseparate each label withsemicolon“;”and checkthisbox To have a preview of labelstobe created Number of labels to be created Addedlabelgoesintothisbox Answersforthe question containstextsthatneedstobe codedinCodingtab Code numberof addedlabel To edit a label : Select label above then type edited label in the box Hit edit button or Press Enter 2 times to edit the selected label. Switch label positionup Switch label positiondown Clearselected labels Delete selected labels Delete alllabels Undo labelinput
  • 18. 18 • Put your cursor anywhere in any sheet as long as not in Form Response 1 (survey data sheet). • Check on questions you want to make tables from. Click Run. Question Tab Select question(s) Click Run to create table(s) Table for this question Table for the same question after add average and std dev in Output tab Now in Question tab To clear checked questions To exit Splitter To clear checked Questions,Across and Filter Multiple tables canbe producedat once
  • 19. 19 Across Tab • Across tab has similar window display with that in Question tab. Here we select questions to be across variables from which tables are created in addition to the summary/total, ie cross-tabulation. The checked questions Question tab and in Across tab will create cross-tabulation Click to apply selection back to Question tab. To clear checked questions Showing the tables by Gender and Age as checked in Across tab Tablefor each segment Now in Across tab If in addition to selectingquestions in Question tab you also selecting question in Across tab, you will producesummary tables and segment tables where each segment is made from respondents choosingparticularanswer in selected Across question .
  • 20. 20 Grid Tab • In addition to Question tab, another location you can also produce table is in Grid tab. In Grid tab we select multiple questions to be shown horizontally as grid, instead of one by one downward as in Question tab. Splitter recognizes grid when a set of question have similar set of answer options (Labels) Every checked question creates table to the right. Each question has the same labels. Labels only shown once on the first checked question only. Click to produce tables on checked questions To clear checked questions To clear checked questions and filter Each questionhas tohave the same labels and inthe same order. Now in Grid tab To exit Splitter
  • 21. 21 • In the Filter tab, we specify the criteria (sub sample) from which the tables are created. • A filter can be used when producing table in Question tab or Grid tab. Filter Tab (1) Drop down menu toselect filter questionFilter 1 In a selected question for filter, check which one you will use for filter. If more than 1 is checked, that means “OR”. Here respondents whose social economic are Middle, Upper 1 OR Upper 2 Click to confirm filter selection, go back to Question tab Click to confirm filter selection, go back to Grid tab Clear All Filters You can add up to 10 filter question to use. The relations between filter is “AND”. Now in Filter tab
  • 22. 22 • Filter used in Question tab Filter Tab (2) The top of tables shows filter used. Tables for each segment after Filter Tablesfor second question alsoFiltered Now we are on Question tab Click to Produce tables
  • 23. 23 • The same filter used in Grid tab Filter Tab (3) Now we are on Grid tab Click to Produce tables The top of tables shows filter used.
  • 24. 24 • In numeric tab, Splitter will ‘code numeric values’ so tables can be created. • Numeric values include integers, 0, minus, or fraction.Thenumeric values should befreeof units ($, km, kg, etc) or any sign (>,=,<) or range(5 - 10). Numbers that arefree of units or symbols aretreatedas numeric Numeric Tab (1) IN COLUMN Q, OPEN QUESTION THAT EXPECTS NUMERIC ANSWER Codes are also number, however they actually representativeof text/label. We input text/labelfor these numbers in Set Up tab
  • 25. 25 Numeric Tab (2) Drop down menu to show question with numeric data There are3 columns in this box: respondent number, column 1 content (in this case it is case number), and numeric data for each respondent. Minimum and maximum value found in the data Searchfunction, to look for respondent number having specific value Highlight if you want to edit thevalue Edit here Respondent number search result Coding for numeric starts here Select whether touse 2 operators or1 operator. 2 operators two boxes will display, 1 operatoronly 1 display on theright. Enterthe lower and upper value for group criteria. If1 operator only the right box need value • The ‘numeric data coding’ in Splitter aims to create groups of numbers by setting group criteria Click Apply tocode after all criteria is set Clear criteria andthe previous groupdata Press set criteria after each group criteria is set. Group criteria will show on the box below
  • 26. 26 Numeric Tab (3) Example : Creating Groups of Numeric Values • Suppose after looking at the data, we would make 3 groups out of these numbers < 2, 2 <= x <= 4, and >4 Select 1 operator Select option < Fill in “2” in the right box. Hit set criteria Select 2 operators Select option <= and>= Temporary criteria shows here Fill in “2” in the left and “4” in the right box. Fill in “4” in theright box. Select 1 operator Select option > Hit set criteria Hit set criteria Temporary criteria updated Notification that numeric data has beencoded After all criteria has been set Click apply to code
  • 27. 27 Numeric Tab (4) Example : Creating Groups of Numeric Values Some notes: • If the numeric data not coded yet when try to run table, there will be message box to check numeric coding. • Tocreate another grouping criteria, just hit clear button and set new criteria. • After coding, you can run the numeric data as Across or Filter variable. • If you set criteria non exclusively ( example x <2 and 1<x<3) then there will be chances that 1 response will be counted more than 1. • If you save the workbook, the coding result will remain. Coding result Numeric values
  • 28. Coding Tab – Coding* Answers to Open End Questions (1) Main Steps • When opening survey data, Splitter Pro X tries to find whether there are uncoded texts in each question. In Splitter texts have to be coded first in order to create tables. • For coding open end questions, usually what we want to do is to identify each individual data first in respondent full answer. We do this by reviewing manually then do necessary editing. As is used in writing to separate phrase or ideas, Splitter uses comma sign as data separator. Uncoded box, showingthe text(s) that have not been coded through defaultLabel coding. In the box is thehighlighted text Type revision here.Focus on where to put comma sign as separator (not for correct writingpurposethough) Hit Edituncoded to send edited text back to uncoded box. Or HitEnter button twice. We are in Codingtab Switch to cell coding.So thatwe can read the original writingas we now capturethe whole cell content Two types of coding method (1) Label coding whereSplitter tries to separatewholecell contentinto its individual contentusing comma sign as separator (2) Cellcoding whereSplitter captures the wholecell contentas individual data. * Coding = Assigning number to text so that tables can be created
  • 29. Coding Tab – Coding Answers to Open End Questions (2) Main Steps • In Splitter, text has to be coded to create table. • On the other hand, text has to be uncoded to edit it. If edits have been completed, switch codingmethod to Label. Now answers areseparated into its individual datausingcomma sign “,” as separator. Click this to codeall Now all edited texts havebeen coded, tables can be created
  • 30. Coding Tab – Coding Answers to Open End Questions (3) Main Steps • Now Splitter is ready to create tables for the open end question.
  • 31. Coding Tab – Edit/Add Complete Menu for Editing Open End Questions and Add Text Info that the data in the question contains uncoded text Uncoded box, showing text that has notbeen coded To code uncoded text, for all texts in the box To show uncoded text To code uncoded text, only for selected text Highlighted text in the uncoded box will be shown here Coding methodology that will beapplied to uncoded part Edit the highlighted text here or to add label. To sendeditedtext back to uncoded box Move highlighted text in uncoded boxto next line Codingmethodology of the resulttext in coded box Coded box, showingthe text(s) that have been coded Dropdown menu to view which question to showcoding Info that the question is numeric (therefore shouldbe coded in numeric tab) To uncode selected coded text To uncode all coded text To move up, down, clear, delete highlighted text/label in coded box Go to Question tab This is the preview box for edit highlighted text in uncoded box / add text Number oflabels will be created Clear textbeingprocessed Edit is toedit the highlighted text in uncodedbox, the result will be coded and goesintocodedbox Add is to create additionaltext. The text will be codedand goes into codedbox
  • 32. 32 Coding Tab – Combine/Exclude (1) • Text that has been coded can be combined. Select texts that want to be combined Top most text will beheader text of the combined texts Move selected text up Move selected text down Combine selected texts Clear selected texts Sort all texts in the box Components of highlighted text
  • 33. 33 Coding Tab – Combine/Exclude (2) • Text that has been combined can be excluded Clear selected text(s) Excludeselected text(s) from the combination Components of highlighted text after exclusion
  • 34. 34 Coding Tab – Combine/Exclude (3) • Show components of combined text in tables Check this box to showcomponents of combined text
  • 35. 35 Column1 content, here itis case number for respondentID Number Responsesto particularquestion Search Tab (1) Responsestothe question to use as filter Questiontouse asfilter Addanotherfilter question Back to view page Clearall filters • The search function is to look for respondents ID and their responses for a particular question for respondents who meet criteria through filter. We can apply filters up to 10 level.
  • 36. 36 • We can have the search result printed in sheet. Search Tab (2) Printto Sheet Searchresultprinted
  • 37. 37 This Count applies to cases of Combined texts in Coding tab: In net count, multiple responses from one respondent if it belongs to the same group will be counted only 1 response Show tables in Percentage orCount For cases where missing data exist, choose whether toinclude the missing data as respondent base or just respondents with answers. To show the average(of code number). For question withnumeric data, whether to show averageand standard deviation of the actual numeric value or itscode number To show standard deviation(of code number) To show Top 1, Top2, Top 3 (of code number) percentage. Usually for scaling where we are interested in combining responses. Significant test on the averageor proportion (Percentage of Top 1, Top2 or Top 3 Boxes) Go to Question tab Create data sheet : Code number format, or Label/Text format Output Tab (1) Go to Grid tab Calculate Pearson Correlation. For scaling questions in Grid format. Check to apply weighting The top cell for the column in spreadsheet that contains weighting factor should be named "Weight" or "weight" or "WEIGHT" or "Weight Variable" • In output tab there are a number of options regarding table presentation
  • 38. 38 • An example from a product test research. Splitter creating tables from Grid tab and selecting Average, Standard Deviation, SignificantTest and Pearson Correlation. Output Tab (2)
  • 39. 39 𝑡 = 𝑚1 − 𝑚2 𝑠1 2 𝑛1 + 𝑠2 2 𝑛2 𝑧 = 𝑝1 − 𝑝2 𝑝(1 − 𝑝) 𝑛1 + 𝑝(1 − 𝑝) 𝑛2 𝑝 = 𝑝1 𝑛1 + 𝑝2 𝑛2 𝑛1 + 𝑛2 𝑟 = (𝑥𝑖 − 𝑥)(𝑦𝑖 − 𝑦)𝑛 𝑖=1 (𝑥𝑖 − 𝑥)2𝑛 𝑖=1 (𝑦𝑖 − 𝑦)2𝑛 𝑖=1 • For mean significantdifference: • For proportion significantdifference: • For Pearson correlation: Only for Grid, scaling question Formula
  • 40. 40 Diagnostic Tab (1) Data Entry Editor Questioninfocus Single orMultiple answerquestiontype Questiontype thatshould be answeredbyall respondentsorconditional Three columns:1st = respondentnumber,2nd contentof 1st columnhere case number,3rd answer code for the questionfor the respondent Thisarea show the type oferrors forall respondentsfor the question Thisarea show the type of error specificfor the highlighted case onthe leftbox In case of error,the box will display respondentnumberthat haserrors Type inhere editedcontent Displaycodein highlighted case ErrorType: 1.EmptyCell :Shouldbe filledbutempty 2.Multiple Answer : Multiple codes in a single answer question 3.Fill without condition : ina skiplogic question, shouldbe emptybut filled 4.Code out of range : code number largerthan number of labels 5.Text :Should becoded 6.Redundant :Same code number typedmore than 1 (ignore if a result from combinecodes) 7.0 :not allowedforcode (ignore if it is numeric data) 8.Non integer :fraction (ignore ifit is numeric data) • Diagnostic tab aims to check error on survey data as it done manually. NowinData EntryEditortab
  • 41. 41 Diagnostic Tab (2) Data Type – Single Multiple • Data entry diagnostic willusethis Single/Multiple input to determinewhether thereare error in filling multiple answersfora singleanswer question. • As defaultSplitter will usesingleanswer for each question. You changeitlater for multipleanswer question. • Splitter will try to identify data typefor each question based on answersfoundon survey spreadsheet. • However you can overridetheresultif there is error in data entry. Of importancehereis for Numeric data type identified as nominalbecausethedata contains text. The effectis the question willnot show up in Numeric tab. Now in Data Type tab Change selected to nominal/numeric Change selected to “” (not processed) Clear selection Now in Single/Multiple tab Change selected to single/multiple Make all single Make all multiple Clear selection
  • 42. 42 • Data entry diagnostic will use this input to determine whether there are error in question that conditional : asked only when respondents in previous question answered certain option answers. • Click on the question that is conditional ie and select question and the options as the condition. Diagnostic Tab (3) Skip Logic Clear selection Now in Skip Logic > Question tab As for default,each question is asked to all respondents Change selected to all Make all questions asked to all Change to Conditional,only respondent meeting criteria is asked this question Now in Condition tab Select question for the condition criteria Select responses to the question as condition criteria The aboveexample means that Question C1 is asked only to those who answer Like and Like very much in Question B7. So if a respondent answers other than Like and Like very much, but the spreadsheetcontains answer in C1 there must be error.
  • 43. 43 GUIDELINES FOR SURVEY DATA ENTRY IN EXCEL FOR SPLITTER PRO X
  • 44. 44 General • Survey spreadsheetfor Splitter Pro X uses the following format • Column for question • Row for case/respondent • Column / Row has to be continuous. No skipping on Column / Row • Firstrow is for list of questions • Second row and so on answer for each question for each respondent. •The cell content is “code” that is number representing label option in the questionnaire. • Itcan also be text, usually for “other mention” or open ended question. • Itcan be mixed : code and text •Or numeric data, that is number that doesn’t representlabel option in the questionnaire. Case/ Respondent Questions ‘codes’ text The label/text for each code will be entered in Setup tab. numeric Survey Data Entry in Excel for Splitter Pro X (1) mixed
  • 45. 45 Code number for option answers in questionnaire: • The option answer codes to be used in each question has to be in sequential and continuous number starting fromnumber 1 (1,2,3, 4 etc). Can not jump. •Itis common for the option of Don’t know or Not Available the assigned code is 98 or 99. For Splitter it is not allowed. Justassign a number after the last code option number. Cases for Multiple Answers question: • Comma is used for multiple entry in a cell : “1,2,3,6”. Other character is notallowed such as “;”, “.”, or “/” • No comma as preceding or ending data : “,1,2” or “1,2,”. Splitter will recognizeas empty data. However this can be edited later in the program. • Any order is ok. “1,2” or “2,1” is the same. • Spacing is allowed : “1, 2” or “ 1,2 ” or “ 1 , 2” • Codes and text mixed together is allowed “ 1, Blackberry” or “Android, 3, Blackberry” Cases for open end text: • Just writeas it is, for example “ I like the brand. User friendly, the processor also the fastest”. • Later answers to open end questions will be reviewed and edited anyway in Coding tab. Cases for Numeric: • No comma is allowed for thousands for example “1005” and not“1,005” • “0” zero, negativeand fraction number is acceptable. For fraction useperiod “.” Cases Skip Jump: • Since spreadsheetis in order of question, for skip jump empty column is expected. Haveto fill in the right column/question Survey Data Entry in Excel for Splitter Pro X (2)
  • 48. Download Splitter.Save in your Preferred Directory. Make sure Macro is Enabled for Splitter. 48 • Splitter is an Excel Add-Ins /macro program. If at any point during Splitter installation your Excel asks to “enable macro?”, reply yes. • A couple of options to make sure macro for Splitter is enabled therefore would not be blocked Right click on Splitter file, Go to Properties. Check to Unblock Check to unblock Go to Trust Center in Excel Options. In Trust Center Settings… Go to Trusted Locations. Add Locations where Splitter is located. Option 1 Option 2 Trust Center Trust Center Settings Trusted Locations Add Locations Add Splitter to Trusted Location Directory
  • 49. In Excel Option. To Add Ins. Click Go in Manage Excel Add Ins 49 Excel Add Ins Manage Excel Add Ins, Go… Excel Option
  • 50. Browse for Splitter in Directory where it is Saved 50 Browse for Splitter In directory Splitter is saved ok ok
  • 51. Turn On Developer Tab 51 •Excel 2007 : Excel option, Popular, check Show Developer tab in the ribbon •Excel 2010, 2013, 2016, 2019 : Excel option, Customize Ribbon, under main tab check Developer Customized Ribbon No Developer tab Check on Developer ok Developer Shows up
  • 52. On Developer tab, click Visual Basic. On Visual Basic window, select Splitter. Run 52 Click Developer tab Click Visual Basic On Visual Basic Highlight Splitter Hit play button Run Splitter Add-In tab shows up Splitter is installed
  • 54. Running Splitter on Empty Sheet : “Check Survey Spreadsheet” 54 Click Splitter On empty sheet it says “Check survey spreadsheet”
  • 55. With Survey Data Downloaded from Google Forms as Excel. The data should start at cell A1. Click Splitter 55 This is the survey dataformat in Excel downloadedfrom Google Forms. Startsat cell A1, Questionstothe right, Respondentsdownward.Click Splitter For firsttime runningasurveydataset,the sheetcontainingsurveydataneedstobe the active sheet,sheetlocatedonthe front(ifyouhave severalsheetsinthe workbook).
  • 56. For First time Survey Data Opened Splitter will do Automatic Coding. We will be taken to new sheet “New Sheet” 56 Trial Period for 7 Days We arenow in “New Sheet” The sheet that contains survey data is renamed “Form Response 1” Click to Continue Trial If you haven’tentered Activation Code Enter Activation Code here Clik to validate code
  • 57. Splitter Analytics Window Shows Up 57 Splitter Analytics Window
  • 58. Splitter is Ready for Analysis 58
  • 60. • After installingthere is a 7 day free trial • Afterwards, Activation codecanbe purchasedonlinevia paypal. • Activationcodewill be sent to your paypal emailrightafter payment. • To ActivateEntercode in Splitterpop up window. • This is not a subscription.After activation periodis over there is no automatic renewal. • You’d want to purchasecode to re-activateSplitter Buy Activation Code – Splitter Pro X version 60 Select ActivationPeriod Option Will go to PayPal Landing Page For alternative paymentmethod contactSplitter@maxiresearch.com 1 Month $17 3 Months $38 6 Months $68 1 Year $102
  • 61. 61 OTHER SPLITTER / EXCEL ADD-INS MATERIALS
  • 62. 1. Video Tutorial for Splitter Pro X Version • To complement this tutorial, this video tutorial shows the basics of using Splitter Pro X version. Click here to watch • In the Pro X video tutorial we only discuss the additional tabs not available in the Pro and Student version. For complete tutorial you may want to watch both Student and Pro video tutorials. • Watch the Student version here. • Watch the Pro version here. 2. Using Splitter for Online Survey (Other than Google Forms) Data Analytics • Splitter can be used as analytics tool for any online survey data. Export the data as Excel (or file type that can be opened by Excel) and adjust its data format following that of Google Forms. More detail download here. 3. Easy Pivot: Excel Add-In for Sales Data Analytics. • For sales data analysis, by creating data breakdowns and filters (example by region, product, salesperson, etc). Objective of Easy Pivot is to provide alternative, easier to understand Pivot Table. • Tutorial here. OTHER SPLITTER / EXCEL ADD-IN MATERIALS 62
  • 64. • MAXI research is a market research companyinJakarta. • Visit www.maxiresearch.com • Splitter:Excel Add-In for Google Forms Survey DataAnalyticsand EasyPivot:Excel Add-In for Sales DataAnalyticsisdevelopedby MAXI research founder Adhi Wikantyoso. • Linkedinprofilehere • SplitterIntroduction Video here • Documentsuploadedin Slidesharehere • Collection ofGoogle Formsquestionnairesinmarketing, business, HR, lifestyle in Englishand BahasaIndonesia,thatyou can copy to your Gdrive for free. Click here. • QuestionsregardingSplitteror Google Forms andtrainingsemail adhi.wikantyoso@maxiresearch.com MAXI research 64
  • 65. MAXI research PT. Mulia Karya Inovasi Office 8, Level18-A Jl. Jend Sudirman Kav.52-53SCBD Jakarta Selatan 12910 Indonesia www.maxiresearch.com ask@maxiresearch.com THANK YOU