Here, at Episode 3, we’ll try to understand how to build ads that that would make people want to spread the word about your company and your brand. We’ll try to understand how different social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+ can help you promote your brand. We’ll analyze which social media platform is best for you, and if you really are reaching out to your right target audience. And more importantly, we hope to see how your business is perceived by the market.
Discover more at http://www.tabletadvertisingpros.com
2. • The “Big 5” Social Networks
• Something Worth Sharing
• A Clear Call to Action
3. The best way to “go viral” is to engage millions of users, each of whom share
through small networks. “Online sharing, even at viral scale, takes place through
many small groups, not via the single status post or tweet of a few
influencers…Content goes viral when it spreads beyond a particular sphere of
influence and spreads across the social web via ordinarily people sharing with
their friends…the median ratio of Facebook views to shares (is) merely 9-to-1.
This means that for every Facebook share, only nine people visited the story.
Even the largest stories on Facebook are the product of lots of intimate sharing—
not one person sharing and hundreds of thousands of people clicking.”
5. The 5 Most Sharable Social Networks
By US Market Share of Visits %
Google+
Pinterest
Twitter
%
YouTube
Facebook
0% 10% 20% 30% 40% 50% 60% 70%
http://www.marketingcharts.com/wp/interactive/top-10-social-networking-websites-forums-september-2012-23818/
6. Top 10
Brand
Movers on
Facebook
http://www.marketingcharts.com/wp/interactive/top-10-social-networking-websites-forums-september-2012-23818/
7. Top 10
Brand
Movers on
YouTube
http://www.marketingcharts.com/wp/interactive/top-10-social-networking-websites-forums-september-2012-23818/