3. Client consultation
An initial consultation helps
us to build an understanding
of the promotion.
This will then influence costs,
objectives and requirements
of the campaign.
4. • Custom Audiences
• Location
• Demographic
• Interests
• Behaviours
• Education
• Connections
• Partner Categories
• Top secret Ropto IP
Our unique experience means we can
target the right Facebook users by
various methods:
Targeting the right users2
5. Our real time approach means we reactively add, edit
and delete creative to get the best results for you
Adverts - we base our creative on what we
already know works best. We’ve been doing
this for years!
Facebook pages/Generic Brand - from
which to launch your Ads
Landing Pages - created in-house, our
Media Optimisers identify tweaks that help
on-page conversion rates. Pages are
designed to create a direct response.
Creative3
6. Know your ROI from your elbow
App Downloads
Newsletter
sign ups
Lead Generation
(Call centre)
Brochure
Requests
Likes/Views – You’ll
get these for free!
Customer
Acquisition
Direct Response Objectives4
8. 6. Validation & Integrity6
To further improve the
quality of leads we run
an industry recognised
validation check to make
sure all information is
accurate.
9. • Email
• XML
• CSV
• Bespoke API integration
Lead delivery7
Ropto caters for your own systems/
processes delivering information
in a format that suits you…
