1.
Internet Marketing 101
It’s all about the content
Lee Weber
Content Marketing Director
Ivana Janevska
Marketing Manager

2.
Who’s speaking today?
We are… Addiction Blog has…
• 0 – 1M monthly in 4 years
• 38K unique visitors a day
• 1500 articles + images
• 60+ contributors
• Writers
• Editors
• SEO Marketers

3.
Agenda
Why internet marketing?
What is SEO?
What is content marketing?
A guide to content marketing
Action plan

4.
Why is internet marketing important?
Consumers use the internet
Cost-effective advertising
Access to your audience
Control your branding
Increase sales

5.
Before you convert, you must be seen
SEO = Search Engine Optimization
Top Google rankings that last
Quality content
Quality backlinks
Shareability
Long term process
Customers see you as the industry leader

6.
Why ranking in search matters
#1 position = 50+ %
#2 position = 10-15%
#3 position = 5-10%
#4 position = < 5%
All others = < 2%

7.
How do you get there?

8.
What is content marketing?
Content marketing is:
“the art of understanding exactly what your
prospects and customers need to know. Then
delivering that content to them in a relevant
and compelling way to grow your business.”

9.
Content marketing related to SEO
Authority
Backlinks
Conversions
Traffic Rankings

10.
What is the goal of content marketing?
There are only four basic things a marketer
needs from any piece of content:
To be shared
To get comments
To generate leads
To make sales

11.
Content Diversity

12.
Guide to Content Marketing

13.
Types of content
TEXT
Comments
Articles
Copywriting
Brochures
Books
PRESENTATIONS
IMAGES
VIDEO
AUDIO
WEBINARS

14.
Important starting points
Can you embrace your niche?
Can you position yourself as the expert ?
Can you create a value exchange?
Can you invest years into the process?

15.
1. Your website
Content should be:
Based on keywords
Be written for humans
Be interesting and engaging
Created regularly

16.
1. Your website

17.
2. Blog
Topics are KW related
Backlink to internal pages
Incorporate images and videos
2 times per week is great!
Promote on social media

18.
2. Blog

19.
3. Guest sites

20.
3. Guest sites
Identify people in your vertical
Commit to a series
Backlink from your AUTHOR BIO
Backlinks are now penalized in-text

21.
4. Commenting
Centralize your comments using Disqus
Add value!
3-1-1- rule
Backlink when it makes sense
Set up a calendar for regular comments

22.
4. Commenting

23.
5. Presentations
Use existing knowledge
Target principle sites
Set yourself up as an expert
Share on multiple networks
LinkedIn
Slide Share
Other PPT share networks

24.
6. Infographics
Topics are news oriented
Campaigns generate:
Backlinks
Traffic
Loyalty
Brand awareness
Partnerships

25.
7. Videos
Extension of website topics
Generates backlinks
Adds weight to industry authority

26.
8. E-Books
Use text you have
Link bait!
Set yourself up as an expert
Needs marketing
Email
Social Media

27.
9. Audio

28.
10. Webinars

29.
Looking Ahead
Stick with what you know!
Build authority and backlinks
Keep generating offsite content in a variety of
ways and on a variety of top ranking websites
Text
Images
Audio
Video

30.
Conclusion

31.
Your Action Plan
Audit your current marketing strategy
Identify the holes in your online strategy
Identify main goals and measures
What are your keywords?
Where can you build authority?
Where can you generate backlinks?
How can you build your brand?
Contact me today
lee@addictionblog.org

32.
Thank You