24. Method #3: Spread it “Card sorting is a great, reliable, inexpensive method for finding patterns in how users would expect to find content or functionality.” - Donna Spencer This is Donna. She literally wrote the book on Card Sorting(Rosenfeld Media – 2009)
44. Method #2: Split it Cool Feature! Goal How closely does this feature support the goal?
45. Method #2: Split it First level validation of user goal upon arrival to the site Directly supports one of the primary user goals - strategic placement Indirectly supports primary user goals - Peripheral Required Corollary Does not directly or indirectly support primary user goals - Least emphasis Ancillary Extraneous
47. Method #2: Split it Outcomes Required (1) Establish User-centered hierarchy of existing page elements Corollary (2) New Ancillary Establish User-centered criteria for characterizing future page elements Ancillary (3) Gain basis for determining elements that might be placed further down the path to better use real-estate on page Extraneous (4)
55. Method #1: Stack it Rate the list: 3Criteria Business Value What is the importance of this feature to the business goals of the project. Making/Saving money
56. Method #1: Stack it Ratethe list:3Criteria Technical Ease of Implementation What is the feasibility of the development of each feature. This can take in sophistication, amount of work or discovery.
57. Method #1: Stack it Ratethe list:3Criteria User Value How does this feature contribute to the goals of the user both internal and external.
58. Method #1: Stack it Ratings from 1 to 5 5 being highest Ratethe list:3Criteria
59. Method #1: Stack it Most Flexibility Least Flexibility x3 x2 x1 CreateaFlexibility Matrix
60. Method #1: Stack it Multiply the values in each column by their weight from the matrix x1 x2 x3 Mapthe matrix to the criteria Sort on the weighted scores 28 12 22 24
61. Method #1: Stack it Scorethe list Effort can be mapped directly to Cost or Time
62. Method #1: Stack it Sort the list Complete Solution Natural Cut-off Point Alternative features, later phase or discards
64. Method #1: Stack it So…What do you get? Objectivity Using over-riding, agreed-upon constraints as the means of emphasis rather than personal influence.
65. Method #1: Stack it But wait! There’s more! Project Planning Scope and estimates provide the basis for a project plan
66. Method #1: Stack it But wait! There’s more! Mitigates Churn Reduces down-stream, second-guessing. There are fewer surprises.
67. Method #1: Stack it But wait! There’s more! Politics Features rise or drop in the list on their own merit not because anyone knocked it down or ram-rodded it to the top.
68.
69. Business: Drive revenueBoss’s suggestion doesn’t support goals Can’t call boss stupid