This is the Design Thinking framework the IBM Bluemix Garage uses to approach enterprise client work. It incorporates IBM Design Thinking, Lean Startup, and Lean UX Methodologies. It was presented at CascadedSF's UXNight on 2/1/17 as SF Galvanize.

1. Design Thinking
& Lean UX
for Enterprise
Adam Williams

2. Adam Williams
UX Designer
Southerner
Storyteller

3. My Journey
CaliforniaIndianaAlabama

4. My Journey
CaliforniaIndianaAlabama

5. My Journey
CaliforniaIndianaAlabama
*Not to Scale

6. Design Thinking

7. .d School
Empathize
Define
Ideate
Prototype
Test

8. Design Council
Discover Define Develop Deliver

9. “Designers…don’t try to search
for a solution until they have
determined the real problem,
and even then, instead of solving
that problem, they stop to
consider a wide range of
potential solutions. Only then
will they finally converge upon
their proposal. This process is
called ‘design thinking.’ ”
Don Norman

10. Design Thinking

11. Design ThinkingIBM

12. The Loop
The Keys
Principles
i

13. The Loop
The Keys
Principles
i

14. A focus on user
outcomes
Multidisciplinary
teams
Restless
reinvention
IBM Design Thinking
© 2016 IBM Corporation | IBM Confidential
Principles

15. Make users your
North Star
They are the premise for every action we take.
Measure success based on the value that you
bring to them.
A focus on user outcomes
IBM Design Thinking
© 2016 IBM Corporation | IBM Confidential

16. Multidisciplinary teams
Succeed or fail
as a team
Move faster and work smarter by
collaborating as a unit, not just as individual
disciplines.
Have empathy: first with each other, then
with your users. Build a foundation of
mutual trust and respect across all
disciplines.
IBM Design Thinking
© 2016 IBM Corporation | IBM Confidential

17. Restless Reinvention
Bias toward action
Everything is a prototype.
Pursue perfection, with the humility of
knowing that nothing is actually perfect.
IBM Design Thinking
© 2016 IBM Corporation | IBM Confidential

18. The Loop
The Keys
Principles
i

19. The Loop
Observe Reflect Make
IBM Design Thinking
© 2016 IBM Corporation | IBM Confidential

20. Observing is
about immersing
yourself in your
users’ world.
Meaningful outcomes come from an
understanding of the real problems your
users have.
The Loop | Observe
IBM Design Thinking
© 2016 IBM Corporation | IBM Confidential

21. Reflecting is about
converging on a
point of view.
Good decisions begin with an
understanding of your situation, your
purpose, and how you can make a
difference for your users.
The Loop | Reflect
IBM Design Thinking
© 2016 IBM Corporation | IBM Confidential

22. Making is about
giving form to
ideas.
You can’t know everything but you do
know some things, so jump right in. The
earlier you make, the faster you’ll learn.
The Loop | Make
IBM Design Thinking
© 2016 IBM Corporation | IBM Confidential

23. The Loop
The Keys
Principles
i

24. Hills Playbacks Sponsor
Users
The Keys
IBM Design Thinking
© 2016 IBM Corporation | IBM Confidential

25. Align on
intent.
Great outcomes begins with a shared
understanding of intent.
Hills are statements of intent written
as meaningful user outcomes. They
tell you where to go, not how to get
there.
Hills
IBM Design Thinking
© 2016 IBM Corporation | IBM Confidential

26. Get everyone
in the loop.
Not everyone has time to be in every loop.
Don’t let your teams fall out of sync.
Playbacks are a time to reflect together.
Bring your extended team and
stakeholders into the loop in a safe,
inclusive space.
IBM Design Thinking
© 2016 IBM Corporation | IBM Confidential
Playbacks

27. Break the empathy
barrier.
Empathy can only take you so far. If you’re
not a pilot, you’ll never know how it feels
to land an airliner.
Sponsor Users are users who bring their
lived experience and domain expertise to
the team.
IBM Design Thinking
© 2016 IBM Corporation | IBM Confidential
Sponsor Users

28. The Loop
The Keys
Principles
i

29. Design ThinkingIBM

30. Design ThinkingIBM
At The Garage

31. Platform
Place
Practice
People

35. Empathy Map As Is Scenario
Painpoints
Prioritize
Vision Statement/Hill
Garage Workshop

36. Vision Statement/Hill
Garage Workshop
Identify Assumptions
Assess Risk Create Hypothesis Define MVP

37. Invisible Connections
Biz
Dev Design
Alignment User Focus Business Outcomes

38. Design ThinkingIBM
At The Garage

39. Adam Williams
@awilliamsid
adam.williams@us.ibm.com
Questions?