1.
The Media and Social
st
Media in the 21 century
Adam Westbrook
EuroForum July 2010

2.
Freelance Multimedia Journalist
Bauer Radio, Big Issue, VJ Movement, Current TV
Director & founder
studio .fu
Lecturer in Journalism
Kingston University, London
Blogger and writer
blog .fu, Duckrabbit, OWNI.eu, European
Journalism Centre, adamwestbrook.co.uk
Author
Next Generation Journalist, Newsgathering for
Hyperlocal Journalists, 6x6 skills for Next
Generation Journalists
Trainer & consultant
KM Group, Leeds Trinity & All Saints College,
Guardian Media Academy

3.
social media is not just a
passing trend

4.
400 Million Users (2010)
26 million users (2010)
1.3 million users (2010)
133 million blogs (2009)
Source: ClickyBank 2010

5.
go online regularly every
35% month to update their
social networking profle
go online regularly every
25% month to manage a
website or blog
go online regularly every
48% month to update their
social networking profle
Source: GlobalWebIndex 2010

6.
social media
and me

7.
I start writing valuable content
about here

8.
social media and my
work today
●My personal blog & twitter profle have 2,500 followers and allows me to
promote my ideas about the future of journalism and build my own brand as
a journalist
●My storytelling blog is becoming a key way to push my business' unique
position as expert storytellers to the non-proft market
I blog occasionally for OWNI.eu, the European Journalism Centre and
●
Duckrabbit.
●I use Twitter to build my brand and add value to my readers – by sharing
links
● I read hundreds of blogs to keep up with trends, ideas and research stories

9.
does social media make
money?
My social media work has brought me work, stories, commissions,
invitations, the chance to speak at great events like this....
...but directly, it has never made me a penny
(but then it's never cost me anything either)

10.
social media has changed
journalism

11.
the end of
fortress
journalism

12.
we are no longer talking at our
audiences
we are not even talking to our
audiences

13.
we are no longer talking at our
audiences
we are not even talking to our
audiences
we are talking with them

14.
"The idea is to open the
newspaper to the readers, to put
them on the same level, and give
the daily a more social feeling"
Borja Echevarría, deputy editor of El País

15.
15,000 signed-up subscribers
100,000 readers a day

16.
Make social media part of your
armoury
Use it as a way to fnd and share information as
a story develops
Appeal for eye witnesses to events Break news to your audience with
Twitter & Facebook
Appeal for photographs and video if you
can't get there yourself With running stories use CoverItLive to
create on going commentary
Use Facebook to fnd case studies and
source trends Be transparent about your
newsgathering process
Get readers to contribute to your
coverage Get reporters on the scene to fle raw
video with fip cams...
Crowdsource data mining
...or record short audio commentaries
Use Twitter to assess trends with audioboo

17.
social media and you

18.
Make blogging work for you

19.
Make blogging work for you
01. add value – what can you write that really makes an
impact?
02. write regularly – aim for 2 or 3 blog posts a week
03. aim to be a thought leader – be profound!
04. write “sneeze posts”
05. write lists
06. leave lots of comments

20.
Make tweeting work for you

21.
Make tweeting work for you
01. add value – what can you write that really makes an
impact?
02. tweet links to great articles you've read
03. tweet profound things
04. re-tweet profound things from others
05. tweet a little bit of personality
06. think about when you tweet – when are your
readers online & on Twitter?

22.
.1
get blogging
get tweeting
get booing

23.
.2
create and add
value to your
readers

24.
.3
be prepared
for me to be
wrong

25.
Adam Westbrook
www.adamwestbrook.co.uk
Twitter @AdamWestbrook
www.livelifetothefu.co.uk