After studying thousands of products Betapoint discovered a formula leading companies use to consistently create the worlds best products. Learn More: http://betapoint.io/benefits

1. No COMPETITION
Imagine if your brand had
By:Betapoint

2. CUSTOMERS WANTED
Your new product was the only one

3. We believe this is possible when you
create truly great, 5-star products.

4. 5-Star Product?
But what is a

5. Online Reviews?
A jacket that gets perfect

6. World Record?
A shoe that helps break a

7. Affordable
Or the most
backpack, ski, or bike on the market?

8. It can be any of these.

9. Surpass Expectations
Because all great products

10. After studying thousands of products,
we discovered a secret.

11. Consistently
There is a formula to
surpass expectations

12. Core Belief
It starts with your brand’s

13. Examples
3 historically proven

14. Technical
Make the most
outdoor products - La Sportiva Since 1928

15. Safer
Make the backcountry
- MSR since 1969

16. Guarantee
Offer a lifetime
on all products – L.L.Bean since 1912

17. Next you need a unique insight.

18. Discovered?
But how are unique insights
Here are the 3 steps

19. WHERE & WHY
Take time to understand
people use your products
1

20. Highly Creative
Build a network of
field testers
2

21. Ideas & Feedback
Make it easy for testers to share
3

22. A Little Crazy
and always remember great ideas may seem

23. Finally you need the formula.

24. Surpassed Expectations
Core Belief + Unique Insight =

25. Truly Great
That’s how brands consistently create
5-star products

26. No Competition!
…and remember 5-star products have

27. Bean Boot
Like L.L.Bean’s
in production since 1912

28. GURARDIAN purifier
And MSR’s
recipient of 13 industry awards

29. TC Pro
And La Sportiva’s
created to climb the worlds hardest big wall

30. Great Products
We believe anyone can consistently create

31. Betapoint’s mission is to help companies
create the world’s best products.

32. 5-star products
See how Betapoint can help you create more
Adam@betapoint.io