Surfing the Social Media Wave: 5 Steps to Increase Engagement and Revenue
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The document discusses strategies for using social media to promote a business. It outlines a 5-step approach to surfing the social media wave: finding clean water, checking the weather, seeing the waves, building a surfboard, and hanging ten. It then provides examples of implementing this approach on different social media platforms like Twitter, Facebook, and Foursquare. Metrics on reach, influence, sentiment, time spent and actions are shared showing growth in engagement across platforms over time.
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Surfing the Social Media Wave: 5 Steps to Increase Engagement and Revenue
- 54. Results Reach Year-over-year (2010 vs. 2009) population growth across all social media properties was 368%. Facebook community in 2010 grew by 313% (+11,344 Likers) Twitter community in 2010 grew by 606% (+1,988 Likers) 17,000 “Island Hopper” sign-ups in first four months
- 58. Results
Hinweis der Redaktion
- Aloha, Dudes and Dudettes! Thanks for joining us for another session of Digiversity. Today, we want to talk with you about Riding The Social Media Wave. Before we wax up our boards and paddle out to the breakers, a little background. …
- Information used to flow slowly, dripping its way into consumers’ lives via broadcast medias. It would take hours, sometimes days, for news to reach someone’s doorstep. Change was slow and steady, like a leaky faucet. Information was easy to control and distribute. But then, something changed…
- Information used to flow slowly, dripping its way into consumers’ lives via broadcast medias. It would take hours, sometimes days, for news to reach someone’s doorstep. Change was slow and steady, like a leaky faucet. Information was easy to control and distribute. But then, something changed…
- Information used to flow slowly, dripping its way into consumers’ lives via broadcast medias. It would take hours, sometimes days, for news to reach someone’s doorstep. Change was slow and steady, like a leaky faucet. Information was easy to control and distribute. But then, something changed…
- Information used to flow slowly, dripping its way into consumers’ lives via broadcast medias. It would take hours, sometimes days, for news to reach someone’s doorstep. Change was slow and steady, like a leaky faucet. Information was easy to control and distribute. But then, something changed…
- Information used to flow slowly, dripping its way into consumers’ lives via broadcast medias. It would take hours, sometimes days, for news to reach someone’s doorstep. Change was slow and steady, like a leaky faucet. Information was easy to control and distribute. But then, something changed…
- The flow of Information began to get faster and faster as digital medias gained ubiquity, making it very difficult to consume all at once. How many of you have tried to get ahead of changes within your industry, only to end up feeling like this…
- [pause] but, there is good news…
- With the right tools, and with the right skills, you can bypass trying to consume Information directly from the fire hose… …
- And with the right strategy SURF ON TOP OF IT! …
- Digital Information is full of foul and useless pollution. There are… LOTS OF THINGS CAN POLLUTE YOUR BRAND
- And spammers that contaminate the Information Ocean…
- Consuming this raw Information would make you sick, and would not leave a very good taste in your mouth. What you need…
- Is a FILTER. Luckily you have hundreds of them, and they’re really good at filtering out the non-sense and delivering delicious Information. What are these filters, you ask? The first group of filters you have are your…
- Facebook to Friend Filtered content. The second filter you already have are your…
- LinkedIn. The next filter you have at your disposal, is historically new. In the past, tapping into this filter was difficult and cumbersome. You had to rely on others, or be in the right place at the right time. The third filter you all have is…
- Twitter is the ultimate Social Network because is allows people to connect with this people the WANT to know, from CEOs to Celebrities.
- Make your Surfboard – Design you Social Strategy
- We’ve successfully tapped into the brand’s online audiences: Facebook: Delight fans with fun CIP-esque messages, promotions, local events and deals information Twitter: Respond to all “tweets” regarding the brand, working to engage users in conversation about the brand CRM: Make CIP’s email database work harder for the brand by developing an email loyalty program called “Island Hoppers” Reputation Management: Monitor and respond to leading drivers to the CIP site—e.g. Yelp, Urban Spoon, Yellow Pages Reviews—as well as mom, travel and foodie blogs and in an open “we welcome your feedback” manner
- You will be “rippin’ it up” in no time.
- You will be “rippin’ it up” in no time.