We are Rebel Ape Marketing. Let's talk about building a brand story and why it's important to help drive business and increase your brand visibility. Visit us at: https://www.therebelape.com

2. WHO AM I ANYWAY?

3. I’ve saved the lives of infants by spreading awareness at the National Center
on Shaken Baby Syndrome.
I AM A DIGITAL MARKETER
AND DESIGNER
People have climbed to new heights and achieve personal goals because of
my iRock branding and Determination campaign
Old lives and and obesity have dropped to do health campaigns for Gold’s
Gym

4. I’ve helped people find their dream homes with magazine ad campaigns for
Parade of Homes
I AM A DIGITAL MARKETER
AND DESIGNER
Many people have found new enjoyment through the website and the music of
Jim Brickman.
Many people learned marketing through the training site for Frank Kern

5. DON’T TAKE MY WORD FOR IT

6. TESTIMONIALS
Michael K.
OWNER
LITTLE VEGAS CHAPEL
“Helped me get my SEO on the right foot. Been in business for
a few years and tried a few SEO guys who either disappear or
don't follow through with their services. Adam at Rebel Ape is
different. There's a contract with a clear expectation of what
they will do. Recommended. Thank you Rebel Ape!

7. TESTIMONIALS
Clayton E.
OWNER
VITALITY ENERGY
“Love working with Adam. We used another local
company before and paid almost double the cost
with little to no results. Once we switched to
Rebel Ape the leads started pouring in.

8. TESTIMONIALS
Dylan H.
OWNER
DYNAMIC DYL
“Adam is by far one of the best peers I have come in
contact with! He is excellent at what he does and how he
does it! Very reasonable on pricing and always gets
back to me almost immediately! Very recommended and
trusted! Thanks again on the new logos I love them!

9. TESTIMONIALS
Loretta S.
OWNER
MY FAMILY BIRTH CENTER
“Adam was great to work with. Very
prompt and projects were
completed on time.

10. TESTIMONIALS
Kathryn K.
OWNER
TASTE BUZZ VEGAS
“Very friendly and professional. Customer service has been top notch.
Adam is very responsive and quick to answering and explaining any
questions. I've run into a few side problems with the website, hosting
and emails and Adam has gone out of his way to help me with all of it,
in addition to what he is already supposed to do. We've just started
working together and I've already seen results. Highly recommend.

11. TESTIMONIALS
Saul M.
OWNER
S&S SPRINKLERS
“Adam is the man when it comes to logo
design. I he no idea what I wanted for my logo
and he nailed it on the first try. Would
recommend to anyone looking for a company
logo. Thanks a ton Adam!!

12. ARE YOU READY?

14. WHAT IS MARKETING?

15. Marketing is a big, all encompassing way of
positioning your business in front of customers.
WHAT IS MARKETING?

16. HOW
MARKETING
WORKS
In the words of P.T. Barnum

17. SO WHERE DOES
REBEL APE COME
IN?

18. We are brand strategists.
WE CREATE
THE CIRCUS

19. WE WANT TO SHARE!
We are going to let you in on a BIG SECRET that can transform your
brand.

20. WHAT IS A BRAND?
Your brand is more than you logo or your designs.
How do you “FEEL” when you think of:
• Apple
• Nike
• Walmart
• McDonalds

21. WHERE DO WE START?
What does your company exist for?
• What’s the mission?
• Does it solve problems?
• Does it create communities?
• What is its story?

22. HOMEWORK
1. Develop your mission statement.
2. Why did you create your company? (Hint: It’s not to get rich)
3. Who is your ideal customer?
4. What do you currently do to market your business?
5. Write down what you’ve tried that DIDN’T work.
6. Determine if your website, logo, and company mood
match the customers you want.

23. BUILD YOUR BRAND STORY

24. WHAT IS A BRAND STORY?
Don Miller from StoryBrand describes brand story one way.
Your customer is the character in the story. The hero.
They are presented with a problem. Something hard to overcome.
They meet a guide who gives them a plan. (this is you!)
They are forced to take action to overcome this adversity.
The result is they either end in success, or tragedy.
You are the guide. The guru.

25. WHAT IS A BRAND STORY?
Russel Brunson from ClickFunnels describes it another way.
You are starting up and things are going well.
As you grow, you are stuck with an insurmountable problem.
This problem leads you down a path of failure.
Then, it strikes you. THE SECRET!
You want to share this secret you’ve found with the world.
Because of this, you change lives.

26. IF YOU DON’T WRITE YOUR STORY.
YOUR CUSTOMERS WILL.

27. EVERYONE HAS BELIEFS
Every person you work with has a belief system.
Have they had a great experience in the past?
Have they had a bad experience in the past?
Identify these beliefs to know how to overcome them.

28. HOMEWORK
Write your story.
1. Develop your backstory.
2. What were your goals you wanted to achieve?
3. Start your journey. It’s going well, but you have a tragic event.
4. Tragedy happens.
5. Opportunity occurs. The “aha! moment”
6. Create a plan.
7. Overcome issues.
8. What is your result?

29. FACTS TELL. STORIES SELL.

30. EMOTION VS. LOGIC
How buying a car feels vs. telling others about it.

31. DON’T BULLET POINT YOUR BUSINESS
Paint a picture for customers. Let them envision the sights, the
sounds, the smells of your business.
Let them get to know you, learn about your personality, laugh with
you.
Let them love you.
With a brand story, you can do this without them ever meeting you.

32. APPEAL TO EMOTION
When you are looking to engage people, open up, tell them a story
that makes them laugh, cry, become fearful, or any other emotion.
Connection occurs when people feel your emotions. (Note: Pain is the
easiest and fastest connection.)
Add some personal information to the story. Add some information of
how you’ve seen this affect others.
Connection occurs in the emotion.

33. APPEAL TO LOGIC
Let’s face it, you buy the house or car because you love it.
But, you still have to justify the purchase to the logical side of the
brain. What are the benefits to buying?

34. CREATING TRUST
Do you have case studies?
A portfolio?
What major brands have you worked with?

35. DOES IT INCREASE
YOUR STATUS?
Does it make you feel good?
Does it make your neighbors jealous?
Does it increase or decrease your status?

36. HOMEWORK
Create a brand story for Facebook.
1. Create a text based brand story to talk about your business. Make
it emotional, don’t use any bullet points.
2. What sets you apart from a competitor that sells the same thing?
Explain how your product is different by how it will increase their
status.
3. Go live on Facebook and practice your brand story.

37. PLEASE ALLOW ME TO SHARE
SOME OF OUR WORK

45. FOLLOW US!
We Are On All The Major Social Networks
THEREBELAPE.COM
F L E I D

46. THANK YOU!