The document discusses search engine optimization (SEO) strategies for small businesses. It provides examples of clients who significantly increased their traffic and revenue through optimizing content and links on their websites. Key factors for SEO success mentioned include optimized titles, headlines, metadata, and quality backlinks. The document also offers many potential link building opportunities such as local directories, charity sponsorships, and guest posts.
9. Search Engine Optimization for Small Business WHO CARES 4300 Additional Visits 5% Visitors Convert To A Sale Average Sale = $100 $21,500 Extra Revenue/Month
10. Search Engine Optimization for Small Business Client B 5552 Visits 30,208 Visits Purely Organic Search Traffic Doesn’t Include Branded Terms
11. Search Engine Optimization for Small Business WHO CARES 24,656 Additional Visits Per Month 2% Visitors Convert To A Sale Average Sale = $86 $42,408 Extra Revenue Each Month
20. Search Engine Optimization for Small Business Not On The First Page of Google: Eye Shadow Lip Gloss Lip Pencils Tinted Moisturizer Mascara Best Mascara
21. Search Engine Optimization for Small Business Eye Shadow Lip Gloss Lip Pencils Tinted Moisturizer Mascara Best Mascara These Terms Have Over 2million Searches/Year
25. Search Engine Optimization for Small Business TELL GOOGLE EVERYTHING Local Phone # Hours Put Yourself in Several Categories Upload Photos & Videos Write an “About Us” Paragraph Local Fax # Direct People to Write Reviews Get Links From Other Local Websites
48. Using Your Existing Linking Reach University Pages Linking to Staff/Student Deals Scholarship Pages on University Sites
49. Using Your Existing Linking Reach http://eosp.csumb.edu/scholarship-websites http://finaid.ucf.edu/scholarships/
50. Using Your Existing Linking Reach Scholarship Pages on University Sites Scholarship Pages on High School Sites
51. Using Your Existing Linking Reach http://www.narlington.k12.nj.us/NAHS-Scholarship.htm http://www.clifton.k12.nj.us/hs/guidance/scholar_janmar.htm http://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/scholarship_list.htm http://saboe.k12.nj.us/mshs/mhs_guidance.html http://www.wdeptford.k12.nj.us/High_School/Guidance/Scholarships/January%202011_Scholarship.htm http://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/newsletter.htm http://www.trenton.k12.nj.us/tchs/Guidance/Scholoarships.htm http://www.bordentown.k12.nj.us/webpages/guidance/index.cfm?subpage=400546 http://www.bloomfield.k12.nj.us/Highschool/0708shcolarshiplist.htm http://www.bridgeton.k12.nj.us/index.php?option=com_content&task=view&id=75&Itemid=342 http://www.keansburg.k12.nj.us/khs/Guidance/Scholarship%20bulletin.pdf http://www.nps.k12.nj.us/236620129101236910/site/default.asp http://www.monroetwp.k12.nj.us/HighSchool/Departments/Guidance/Contents/SCHOLARSHP/2010-2011/Bulletin4.html http://www.montclair.k12.nj.us/WebPage.aspx?Id=506
52. Using Your Existing Linking Reach Scholarship Pages on High School Sites High School or Local Athletic Team Sponsorship
53. Using Your Existing Linking Reach http://www.eteamz.com/southmdbaseball/sponsors/
54. Using Your Existing Linking Reach High School or Local Athletic Team Sponsorship Local Chamber of Commerce
55. Using Your Existing Linking Reach Local Chamber of Commerce Local Animal Shelters
56. Using Your Existing Linking Reach Local Animal Shelters Animals in the Office
57. Using Your Existing Linking Reach Animals in the Office Office Sponsored Athlete
58. Using Your Existing Linking Reach Office Sponsored Athlete Sponsoring a Local Podcamp/Barcamp
59. Using Your Existing Linking Reach http://podcamp.pbworks.com/w/page/17344268/FrontPage “ A PodCamp is a usually free BarCamp-style community UnConference for new media enthusiasts and professionals including bloggers, podcasters, YouTubers, social networkers, and anyone curious about new media.”
60. Using Your Existing Linking Reach Sponsoring a Local Podcamp/Barcamp Podcast Directories
73. Content & Internal Site Factors “ If you build it and never use the keywords that describe your services, I’ll never show your website when people search for those keywords.”
75. How much content? I need to keep my branding. Too many words ruins the design. I don’t know what to write there. I’m unwilling to add or change content regardless of the opportunity cost.
76. Find Your Keywords https://adwords.google.com/select/KeywordToolExternal
84. Content Main Factors: Header/Headline/H1 Contains Flagpoles & Flag Poles in an H1. Ranks #1. Title Tag Says “Flag Poles – Aluminum Flagpoles, Flags & Flag Poles for Sale”
