18. HBO deploys a variety of
strategies internationally,
resulting in lower revenue
per subscriber1
1HBO’s primary strategy internationally is to license its brand and
content. The majority of HBO’s international subscribers are through
basic pay-TV subscriptions and some even receive HBO through over-
the-air broadcasts.
19. When it comes to profits,
however, HBO has Netflix beat
58. The question is …
“How profitable will those
subscribers be?”
59. Netflix at 95 Million Subscribers3
Total Profit
$1.3 billion $1.3 billion
3Assumes all Netflix subscribers reach an average profitability of its U.S. subscribers in 2014