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The bodleian libraries cilip social media talk
- 1. The Bodleian Libraries and social media Adam Koszary Communications and Social Media Officer @adamkoszary adam.koszary@bodleian.ox.ac.uk
- 2. • The largest university library system in the UK • 30 libraries in total • Includes the principal University library, the Bodleian Library • A working library since 1602 • A museum, kind of. We are
- 3. Collections • 12 million printed books • Over 80,000 e-journals • 8,519,034 items held at the Book Storage Facility
- 4. Special Collections • Rare books • Manuscripts • Classical papyri • Maps • Music • Art • Printed ephemera
- 8. Digital • Centre for Digital Scholarship • BDLSS • Digital.Bodleian • Constant rotation of digital projects • Communications team includes a Digital team
- 9. Why are we on social media? • To build our brand • Discoverability of collections • To have conversations • To help our readers • To open up the Libraries • To sell events • To crash websites
- 10. Our platforms Primary accounts: Twitter Facebook Instagram Tumblr Secondary accounts: LinkedIn Google+ Pinterest
- 12. With a little help from our friends
- 13. ...and my boss
- 15. Strategy • Commits us to an agreed level of activity • Makes method of madness • Aligns our aims with those of the wider Bodleian Libraries and the University of Oxford
- 16. Aim 1 Use social media to encourage strong association with and affection for the Bodleian Libraries brand
- 19. Aim 2 Tell the Bodleian Libraries’ stories more effectively
- 28. Aim 3 Ensure that social media channels are being used optimally both strategically and tactically to maximise reach, engagement and impact
- 29. Statistics! • Statistics on all platforms collected monthly and reported to Communications Team and Executive. • Lessons from each month are summarised and applied to the next month’s activity. • Engagement is more valuable to us than reach. • Dips in statistics are not failures if they can be explained. • Statistics justify my job.
- 31. Keeping an eye on the competition
- 35. Aim 4 • Increase audience size and participation OR • The catch-all
- 39. Aim 5 Make Oxford University more of a social business • Facebook group to discuss ideas • Advocacy within the Libraries • Regular training of staff and graduate trainees
- 40. Creating content • Heavily reliant on digitized collections • Very often my own photography • A lot of Photoshop • Bodleian blogs and events
- 41. Challenges • Resources • Getting the tone right • Copyright… • Crisis management
- 42. Our social media essentials • Always link to the catalogue • Seek out or create original content • Learn Copyright law • Add value • Be opportunistic • Take risks • Have fun
- 43. Questions? Twitter: @bodleianlibs Facebook: /bodleianlibraries Instagram: @bodleianlibs Tumblr: @bodleianlibs @adamkoszary adam.koszary@bodleian.ox.ac.uk
Editor's Notes
- Answering questions