2. GRINDR ADVERTISING | ABOUT
WHOWE ARE
Grindr is the largest all-male mobile social
network in the world. With nearly 12 million
users globally and adding 10,000 new men every
day, Grindr is the go-to app for socializing with
guys nearby.
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3. A HIGHLY
ENGAGED
AUDIENCE…
GRINDR ADVERTISING | DEMOGRAPHIC
Grindr empowers users to make real-world connections
and discover who’s right around the corner. By employing
your mobile device’s location service, Grindr instantly
connects you to like-minded men in your area.
OUR DEMOGRAPHICS:
Gay, affluent, tech-savvy men
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76%of gay men earn more than the
average annual income, making
them affluent.
1/3more is spent by gay men on
products and services than their
straight counterparts.
82%have future travel plans.
46%of users have been members of
Grindr for over a year.
75%have a university degree or higher.
4. GRINDR ADVERTISING | DEMOGRAPHIC
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1.5average daily hours
spent on Grindr per.
8average daily logins
per user.
1.8 Milliondaily active users.
2.5 Millionweekly active users.
4 Millionmonthly active users.
USER INFO
5 BILLION+
IMPRESSIONS
SERVED MONTHLY.
63 MILLION
CHATS SENT DAILY.
5. GRINDR ADVERTISING | BANNERS
SPECIFICATIONS
FILE FORMAT:
MAX FILE SIZE:
RESOLUTION:
ANIMATION:
MATERIALS DUE:
RESTRICTIONS:
jpg, gif, png, tiff
25kb
72dpi
5 loops, 45 second
limit for all sizes.
Please allow two
business days for
creative testing and
implementation.
No flash amimation.
Links should be directed
to mobile-optimized
landing pages.
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320x480
320x50
728x90
728x90
Grindr banners link directly to your mobile-friendly website,
app store, a phone number, or email address, guaranteeing that you
control how your customers reach you. Banner ads are sold by
CPM (cost per thousand banner impressions). With a variety of
sizes, Grindr works with you to give your banner ad maximum
exposure within the app.
Your representative can customize any package to fit your budget.
PRICING
MOBILE APP
BANNER
ADS
AD SPOT
iPhone and
Android
iPad
UNIT SIZE (IN PIXELS)
320x50px
320x480px
728x90px
CPM RATE
£3 - £6
£5 - £10
£2 - £5
6. GRINDR ADVERTISING | TEXT BASED ADS
SPECIFICATIONS
FORMAT:
MAXIMUM:
MATERIALS DUE:
RESTRICTIONS:
DURATION:
Pop-up text based ad
Title: 45 characters
Body: 350 characters
Please allow two
business days for
creative testing and
implementation.
Links should be directed
to mobile-optimized
landing pages.
Messages run for 24 hours.
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Ads link directly to your mobile friendly website, a phone
number or email address, guaranteeing that you control
how your customers reach you.
Upon opening the app, simple text-based ads offer
advertisers the ability to reach users immediately to inform
users about local events, special offers or other important
information relevant to their busy lives.
POP-UP
TEXT-
BASED
ADS
AUDIENCE
Up to 100k
100k to 500k
500k to 1M
GLOBAL
RATE
£150
£160 - £275
£500 - £1,000
£8,000 - £20,000
Broadcast message pricing varies based
on location, frequency, and availability.
Consult your representative for more
details and custom packages.
*These Rates are indicative only.
Broadcast message pricing varies.
PRICING
7. GRINDR ADVERTISING | TOP CITIES & COUNTRIES
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UK CITITES
LONDON
698,252
MANCHESTER
103,444
BIRMINGHAM
77,584
LEEDS
38,792
LIVERPOOL
37,573
BRISTOL
35,560
GLASGOW
33,962
BRIGHTON
29,094
NEWCASTLE
UPON TYNE
25,102
SHEFFIELD
24,441
EUROPEAN
LONDON
698,252
PARIS
303,870
MILAN
113,142
MADRID
106,678
MANCHESTER
103,444
BARCELONA
90,514
ROME
80,816
BIRMINGHAM
77,584
AMSTERDAM
71,118
HAMBURG
67,886
TOP CITIES
TOP
CITIES &
COUNTRIES
BY MONTHLY ACTIVE USERS (MAU)
US
4,258,056
UK
1,099,102
BRAZIL
1,070,084
FRANCE
464,399
SPAIN
423,794
ITALY
415,015
CANADA
347,227
AUSTRALIA
279,071
GERMANY
208,546
MEXICO
142,236
TOP COUNTRIES