PLAYMAKR Brand Story and Values

1. Brand Story
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PLAYRMAKR
Brand Story

2. Purpose
Why are we here?
This is our cause or belief –
it’s the very reason PLAYRMAKR exists
Put simply, we love football – the beautiful
game brings untold joy and happiness to
a truly global army of fans. The biggest
and most engaged fans globally – arguably
the biggest ‘community’ on earth.
The games top stars – many of which we count
as our investors and brand ambassadors, have
become media companies in their own right,
with direct access to hundreds of millions
of fans with their social media reaches.
The game is now experienced not just in the
stands, but globally, through a constantly
evolving abundance of games, on screen
coverage and social media channels.
PLAYRMAKR aims to integrate these
platforms into new genre-defining mobile
games that allow fans to enjoy the beautiful
game and its stars in a completely new way.
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PLAYRMAKR
Brand Story

3. Purpose
How do we do it?
These are the things that make us special
and set us apart from our competition
Thinking mobile first, we are re-writing
the rule book on how football and sports
games are played on a mobile platform,
while leveraging the new found media power
of professional players and influencers.
While the technology is there, and the
appetite of an untapped market is ready and
waiting, nobody has managed to nail it.
Founded by a former Arsenal player and
a former agent, PLAYRMAKR has the
knowledge and insight to create stand-out
products that people will love to play.
We have a network of professional players
behind us, with the world’s largest community
hungry for the kind of games we’re going
to make. It will be very difficult to replicate
our unique combination of access to
celebrity talent, world class marketing and
a top team, with the backing of extremely
successful gaming investors and advisors.
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PLAYRMAKR
Brand Story

4. Purpose
What do we do?
These are the products or services we offer,
whatever shape or form they come in.
Always thinking mobile first, we create
beautifully crafted, immersive sports games
that are intuitively easy and fun to play
for a huge, global community of fans.
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PLAYRMAKR
Brand Story

5. Purpose (Summary) Put simply; PLAYRMAKR are changing
the face of mobile sports gaming.
Our games will combine beautifully
immersive, but digestible gaming experiences,
with completely new, genre defining,
social mechanics and marketing that will
re-imagine how sports starts and
social media influencers interact
with a global audience of fans.
Our games will not only be competitive
and fun to play but also entertaining to
watch, thus creating an avenue to broadcast
video content online for fans to enjoy.
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PLAYRMAKR
Brand Story

6. Gamers –
These are the people who
will play our games
• Gaming enthusiasts who are
constantly on the lookout for
new mobile experiences
• Fans of real-world sport ready to
be tempted into mobile gaming
• Former console fans who’ve
grown up and want something
mobile to fit around busy lives
Ballers – Pro-athletes,
celebrity endorsement
and influencers
This is absolutely pivotal to
success. These ballers want
something different from the
average player, so along with a
great mobile experience, they’re
looking for a powerful marketing
tool that will build their brand.
Talent – The people who
will help propel us to success
The PLAYRMAKR brand will be
synonymous with aspiration,
quality and craftsmanship. We
want super talented, best in class
people who have a genuine love
of the game they are re-creating.
Audience/People
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PLAYRMAKR
Brand Story

7. Culture and Values Authentic
Our games are, because we
are. When you’re creating
something designed for both
avid fans and world-class
athletes, you have to get every
single detail perfect. That’s why
everybody from our developers
to our CEO love the sport.
Entertaining
Everything we do should feel joyful.
Sport brings happiness to millions,
and there’s nothing like the thrill
of competition to get the pulse
racing. We’re in the entertainment
business, because if a game isn’t
fun, what’s the point of playing?
Resilient
Our belief in what we are doing
is unbreakable. When faced
with challenging situations,
we do not give up. Resilience
and perseverance pushes us
to achieve more, to go beyond
the expected, we can hustle
with the best of them.
Competitive
Just as the top athletes are
naturally competitive, we are
driven as a team to be the absolute
best in everything we do, from
our game design to our weekly
five aside pick-up games.
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PLAYRMAKR
Brand Story

8. Culture and Values Unorthodox
We’re not here as copycats.
We want to do something
truly innovative. It’s not about
small improvements, it’s about
reinventing a genre through
really smart thinking.
Socially conscious
We have an important
responsibility to promote diversity
on and off the field, support
grassroots development and
ethical sports initiatives globally.
Premium
We’re here for the ballers. Those
who’ve made it, and the fans who
wish they could. We’re creating
a place where world-renowned
celebrities feel they belong, so
every aspect of what we do should
evoke exclusivity. Every player
needs to feel like the chosen one.
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PLAYRMAKR
Brand Story

9. We will be known the world over as the
company who re-imagined sports gaming on
mobile and set a new standard for the industry.
The moment you see our splash screen, you
know whatever is coming next is going to
be magical. Our brand will be shorthand for
mobile sports joy. Much like Instagram and
Snapchat, the worlds biggest sports stars
will feel compelled to take part, which in
turn will pull in fans from around the globe.
And with products that powerful, the very
best gaming talent will be queuing up to
work with us. Whether we stay focused on
mobile gaming, or diversify into captivating
content and edge-of-the-seat eSports, our
love of the game will always shine through.
Future vision
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PLAYRMAKR
Brand Story